Danielle Palermo, MBA

Experience

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  Apple

  Sept 2006 - Nov 2008

  Senior Campus Representative

  → Executed Apple Campus Marketing initiatives in designated market→ Managed marketing expenses and maximized allocated budgets for events→ Drove student sales through local field marketing efforts→ Developed local marketing plan to increase company brand awareness in designated market→ Trained local Campus Representatives→ Exceeded online sales goal by 20%, 2007

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  Lang Media

  Jan 2008 - Jul 2008

  Promotions Manager

  → Managed client portfolios and relations, accounts payable and accounts receivable→ Created and implemented marketing tactics including direct mail pieces and media kits → Conducted market research of area events, vendor and venues→ Solicited and negotiated participation in two first annual events→ Created new promotional media kits for first annual event, Baby Expo 2009

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  Babies R Us

  Jul 2008 - Jan 2009

  Local Marketing Specialist

  → Developed local marketing plan through execution of corporate marketing initiatives to increase company brand awareness in designated market→ Managed marketing expenses and maximized allocated budgets for events→ Built and maintained relationships with over 100 medical offices and community partners→ Created and implemented district-wide promotional tactics and events→ Increased quantity of baby registries by 12% in 2008 vs. 2007→ Selected as a peer mentor in nation-wide BRU marketing “buddy program” to mentor two marketing specialists across the United States after only three months of employment→ Solicited and coordinated additional private sale of over $11,000 with Toys For Tots, the highest in the district→ Reported directly to District Marketing Manager Show less

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  Empire Education Corporation

  Jan 2009 - Jul 2016

  → Work directly with President to provide leadership in planning, developing, executing, and assessing a strategic enrollment management plan for all schools under the Empire Education Corporation umbrella→ Developed reports to monitor enrollment/admissions activity and marketing efforts to achieve KPIs→ Increased company-wide admissions teams’ lead to enrollment conversion rates by 32% for the Fall 2015 campaign by analyzing performance stats and creating individualized employee development plans→ Created a 35% increase in student enrollment numbers for 2015 campaigns within all four campuses → Responsible for planning and executing PDL referral events six times per year (per campus) in addition to participating in on-campus activities to encourage referral leads→ Developed admissions-driven marketing plans and policies, including special events in support of strategic initiatives and enrollment goals for each school’s unique brand and market→ Work closely with VP, Finance, & Compliance teams to ensure admissions and intake procedures are both compliance and efficient for all parties Show less → Ultimately responsible for the school’s metrics including retention, placement, graduation and enrollment→ Reported a retention rate of 78% in 2014– highest company-wide, which can be attributed to student activity events executed six times per year in addition to faculty/staff development initiatives→ Created a 10% increase in placement for 2014 reporting year over previous→ Achieved 100% state board passage rates across all licensure programs in 2014 – highest among all schools in the region→ Implemented, developed, and executed new program/training initiatives for all faculty, staff and students including the integration of tablets and eBooks in the classroom, new software for reporting, improvement and use of technology as resources for faculty→ First CHI School of the Year award received in 2013 for excellence in education through the utilization of CHI School Program partnership opportunities→ Improved financial stability of the school by decreasing COGS by 18%, increasing revenue by 22% and increasing overall net profitability by 21% in 2015→ Successfully led a team to achieve a 5-year NACCAS reaccreditation term and BPSS license renewal Show less → Created and managed the newest division of Empire Education Corporation – Business Development division – responsible for generating leads in support of various departments including career services, internship management, admissions, financial aid, etc.→ Managed alumni associations for all schools as an effort to promote continuing education, gainful employment and default management→ Responsible for overall management of student clinic sales and operations in addition to other cash generating enterprises throughout the organization →Oversight of P&L for this entity in accordance with tight annual revenue and profit goals → Recruited and trained all new salon/spa employees, and created client and employee referral/loyalty programs in conjunction with client satisfaction campaigns→ Acquired new product lines increasing profitability by 30% and total sales increase of 96%→ Increased monthly sales by over 215% in the first six months of the job→ Reported directly to Chief Operating Officer and President Show less → Responsible for management of all internal and external public relations→ Created and edited all editorial content for internal and external media vehicles→ Researched, planed and executed internal and external events and promotions→ Introduced and managed social media marketing plans and policies for all entities→ Managed lead analysis and weekly reporting→ Increased total lead count for all campuses by an average of 31% in 2009 vs. 2008→ Decreased cost per lead for all campuses by an average of 16% in 2009 vs. 2008→ Report directly to Vice President of Marketing and Communications Show less

  • Regional Director of Enrollment Management (Sales)

    Jan 2015 - Jul 2016

  • Executive Director, Austin's School of Spa Technology

    Nov 2012 - Jun 2015

  • Director of Business Development

    Jul 2010 - Nov 2012

  • Marketing Communications Specialist

    Jan 2009 - Jul 2010
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  TEAM Enterprises

  Oct 2012 - Sept 2016

  → Created and executed on and off premise events for beers in the MillerCoors portfolio including Miller Lite, Coors Light, Blue Moon, Redd's Apple Ale, Leinenkugel's, Smith & Forge, and Henry's Hard Soda→ Managed an account list of 18 on premise accounts in the Capital Region in which 60 price features and 44 new distributions were sold in 2015→ Recruited, hired, and train top quality Promotional Specialist team to execute on premise event allocations to specific brand goals and expectations by account→ Cicerone Certified Beer Server, 2015 Show less → Increased visibility and acceptability of the client’s brand while increasing sales → Built brand loyalty through traditional and non-traditional methods→ Tracked performance and market trends, benchmark against competition, and provide feedback to Regional Program Manager→ Hired and trained all promotional talent to implement and execute all event functions and activities while maximizing sales→ Responsible for market's largest sales conversion rate for on premise events in market of 44%, compared to average of about 22% Show less

  • Sales Activation Manager - MillerCoors Division

    Jan 2015 - Sept 2016

  • Area Lead/Event Manager - UNY Alliance

    Oct 2012 - Jan 2015
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  Turning Technologies

  Jul 2016 - Mar 2018

  → Grew key accounts and strategically won new business within key accounts of NY and NJ → Developed existing publisher business unit→ Exceeded 2018 YTD Sales goals by 38% → Increased key accounts and solidified new business in NY, NJ and MD by transitioning clients from a hardware only product to SaaS → Built and leveraged relationships to win individual and C-suite adoptions and utilized new products/business models to reinvigorate the market and company initiatives→ Closed 2016 in Top 4 Higher Ed Sales→ Received Rising Star Award for 2016 at annual company sales gala

  • Director of Key Accounts - Higher Education & Publisher

    Nov 2017 - Mar 2018

  • Senior Account Executive

    Jul 2016 - Nov 2017
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  Superfecta Management

  Apr 2017 - Jun 2024

  Founder & Partner

  Superfecta Management is a full-service marketing management agency that specializes in the areas of social media marketing, content-email-website management, graphic design, brand creation, and experiential sales marketing. Work spans multiple industries including Spirits/Beer, Retail, Health & Wellness, Hospitality, Education, and small business→ Develop operational structure, reporting/analytics, workflow, program development, and client relations→ Create news stories, press releases, editorial material, websites, graphics, and social media content → Maintain content calendars, community engagement, brand creation, paid media campaigns, influencer partnerships and targeting → Develop annual brand business plans, pitch decks, go-to-market strategy, sponsorships, and sales → Project management, purchasing, partnerships, drive event participation, and hire necessary vendors Show less

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  Legacy Marketing

  Aug 2017 - Jun 2019

  Brand Activation Manager - Pernod Ricard

  → Represent key mainstream brands within the Pernod Ricard portfolio→ Collaborate with local team and distributor partners on in-market account planning and activation, as well as commercial KPI delivery by creating and fostering relationships with key stakeholders→ Drive sales with category-specific trade programming, brand education and by gaining new points of distribution, menu placements across a strategic account universe, per annual and season KPIs→ Build brand experience through creative programs and strategic event planning → Increased all targeted SKUs within account list with an average growth of 15% (+420 9L cases vs. past year) Show less

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  Vivify Beverages

  May 2019 - Mar 2020

  Market Manager - Upstate New York & Western MA

  → Responsible for partnering with distributor sales teams to drive new distribution and expand existing distribution for Vivify's two brands, Bravazzi and Itz Spritz, in Upstate New York and Western Massachusetts→ Generated over 325 new placements in on and off premise accounts including authorizations in large chains including Wegman’s, Shop Rite, Whole Foods, Price Chopper/Market 32, Target and Top’s Friendly Markets.

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  Molson Coors Beverage Company

  Oct 2022 - Feb 2024

  Distributor Sales Executive

  → Drive customer and solution-based selling with four key distributors in UNY→ Serve as point of contact for all alcohol and non-alcohol sales within region for all on premise, off premise, independent, chain and sponsorship activity→ Exceeded H1 distribution targets by +576 placements, indexing 102.7% to overall goal (100.9% off premise, 108.3% on premise)→ Over indexed H1 volume targets by 106.9% across all four distributorships