
Anna Botta
CEO Assistant, Marketing & Communication

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About me
Brand Manager presso Amazon
Education

University of Nottingham
2017 - 2018Master of Science - MS International Business With DistinctionWith the global economy increasingly influencing the business world, this MSc programme provides graduates with a solid foundation in international business theory and practice.The MSc International Business degree is intended to enable students to:- Engage in a study of organisations, their management and the changing international external environment in which they operate;- Prepare for and to develop a career in international business and management;- Examine and… Show more With the global economy increasingly influencing the business world, this MSc programme provides graduates with a solid foundation in international business theory and practice.The MSc International Business degree is intended to enable students to:- Engage in a study of organisations, their management and the changing international external environment in which they operate;- Prepare for and to develop a career in international business and management;- Examine and assess different aspects of the international business environment;- Have cross-disciplinary insights into the operation of international business;- Have a structured programme that allows students to focus upon advanced developments in international business management to meet their specific interests and career aspirations;- Be capable of a critical evaluation of the core business disciplines;- Enhance lifelong learning skills and personal development to contribute to society at large. Show less

Harvard Business School Online
2022 - 2023Master Upgrade program Global MarketingThis is a CSCI upgrade program sponsored by HBR Italy on e-commerce, social media, organizational culture and management

Universita degli Studi di Napoli "L'Orientale"
2014 - 2016Master's degree Oriental Civilizations and Languages 110/110 Cum LaudeThe taught Master course provides deep understanding in contemporary China issues - Economy, Policy, Literture. Asides these in dept subjects, the course aims to improve the Chinese language skills and the knowledge of China's history and philosophy. The research discussed at the end of the course has been about China's workers and their literature works.

Xi'an Jiaotong University
2016 - 2017General Scholar Chinese Language and Literature Government ScholarshipOne year of Advanced Chinese Language course sponsored by the Chinese Government Scholarship

Centro Studi Comunicare l'Impresa
2017 - 2019Master's Degree Global Marketing, Comunication and Made in Italy Full ScholarshipMarketing, Trade marketing, International and global marketing, economic and development cooperation as tool for the promotion of enterprises, International trade relations, The BRICs Economies: “Brasil, Russia, India e China". Analysis, scenario and strategies for the conquest of global market.which focuses on B2B and B2C to implement the right business plan according to the internal and external scenario, analysis of the demand and competitors and apply the marketing-mix.

Universita degli Studi di Napoli "L'Orientale"
2010 - 2014Bachelor's degree Compared Languages, Literatures and CulturesThe Bachelor degree in Compared Languages, Literatures and Cultures provides a full knowledge of different cultures, expressed in terms of Language, Literature and Philosophy. Great attention has been given to the study of Chinese Language and its History - Modern and Contemporary- Literature, Economy and Politics, getting a wide and quite full understanding of China and its current issues.My final work has been the analisys and the comparization of the works of Marco Polo and Ibn… Show more The Bachelor degree in Compared Languages, Literatures and Cultures provides a full knowledge of different cultures, expressed in terms of Language, Literature and Philosophy. Great attention has been given to the study of Chinese Language and its History - Modern and Contemporary- Literature, Economy and Politics, getting a wide and quite full understanding of China and its current issues.My final work has been the analisys and the comparization of the works of Marco Polo and Ibn Battuta. Show less
Experience

ITDEIS GROUP S.R.L.
Sept 2014 - Nov 2015CEO Assistant, Marketing & CommunicationI had to deal with the B2B segment, prepare strategic plan for the marketing mix tools. I had toorganize official meetings and events, translate documents into Chinese and English and keep intouch with clients of different countries to foster relationships. I had to prepare invoices, reports,memos and other documents using Easyfatt, Excel, SPSS and I had also to interpret administrativeand operating policies and proc edures for employees.

M2 Consulting
Jan 2018 - Jan 2020Management ConsultantI offer my advice and expertise to help companies of the following main industries: FMCG, IT, logistics, automotive, robotics to improve or start their business contributing to their internationalization process in terms of operations, profitability, marketing, management, structure with focus on strategy. I collect and analyse data from valuable sources to produce in-depth reports that suggest strategic and operational changes. I undertake both short-term or long-term projects and work with customers to find out their needs and how the service will fit those needs My main responsibilities are market research and analysis with analytical thinking, market scale calculation using both top down and bottom up approach, breakdown, segmentation and targeting, value proposition, trend investigation, bench-marking, business process evaluation, strategy formulation and report writing.I am specialized in International Business Strategies (with insight on transnational companies), Corporate strategy, Marketing, Change Management and Communication. Projects where I was involved either as team member or PM include the following companies: Siemens, J&J, Haribo, Schneider,Soft Bank, ABB, DSM, Grundfos, Morgan, 3M, Omron, Sacmi and many others Show less

Amazon
Sept 2021 - nowBrand Manager
Licenses & Certifications

IELTS Academic
British CouncilJan 2017- View certificate

Agile project Management
Generali ItaliaSept 2019 
HSK Level 5
Hanban Confucius InstituteJan 2017- View certificate

Data-driven Decision Making
PwCAug 2019
Honors & Awards
- Awarded to Anna BottaHigh Achievers Scholarship University of Nottingham Ningbo Jun 2017
- Awarded to Anna BottaChinese Government Scholarship Chinese Government Jul 2016
Volunteer Experience
University Teaching Assistant
Issued by The University of Nottingham Ningbo China on Feb 2018
Associated with Anna Botta
Languages
- chChinese
- enEnglish
- itItalian
- spSpanish
- frFrench
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