Lee West Jr

Experience

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  Team West Entertainment

  Jan 2009 - now

  Communications Manager & Creative Director of Marketing

  Creative Director, Team West Entertainment:- Led dynamic online hub development for music, acting, and motivational speaking.- Organized team ceremonies, facilitated collaboration, and prioritized tasks.- Spearheaded overhaul of company-wide communication and market planning strategies.- Oversaw all TWE media content including social and editorial.- Traveled independently up to 40%.Achievements:- Successfully coordinated daily meetings, iteration reviews, and retrospectives, enhancing team organization and accountability.- Established working agreements and defined project milestones, optimizing workflow efficiency.- Implemented improved communication strategies, resulting in increased brand visibility and audience engagement.- Streamlined content creation processes, ensuring high-quality output across all platforms.- Demonstrated adaptability and commitment by traveling extensively to fulfill project requirements. Show less

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  CBS Radio

  Jan 2011 - Jan 2012

  Promotions Assistant Intern

  - Assisted in planning and executing promotional campaigns, including coordinating events, developing marketing materials, and managing social media content.- Collaborated with the marketing and communications team to ensure cohesive messaging across all promotional platforms.- Conducted market research to identify target audiences and develop strategies to effectively reach and engage them.- Supported the creation of content for newsletters, press releases, and promotional emails, ensuring alignment with brand guidelines.- Managed logistics for promotional events, including coordinating with vendors, securing venues, and organizing event schedules.- Analyzed the effectiveness of promotional campaigns by tracking metrics and preparing detailed reports to inform future strategies. Show less

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  Broadcast Music, Inc. (BMI)

  Apr 2013 - now

  Lyricist, Songwriter

  - Collaborated with clients to understand and produce content that fits their specifications.- Conducted research and worked with cross-functional teams to develop high-quality messaging and materials.- Generated original ideas and utilized various communication channels to ensure impactful delivery.- Leveraged software tools for editing, mixing, and mastering content.- Discussed feedback with clients and implemented changes promptly to meet their needs.- Created presentations and pitched ideas to prospective clients and stakeholders.- Expanded my skill set by attending industry conferences, workshops, and professional development events.- Established networks and built relationships with industry professionals, including artists, producers, and directors.- Built a positive online presence and promoted our work across various platforms to enhance brand visibility. Show less

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  Oakland Unified School District

  Feb 2014 - Jan 2017

  Motivational Speaker

  As a part-time Motivational Speaker at Madison High from February 2014 to 2017, I delivered inspiring speeches and presentations to empower students. I engaged with students to provide guidance, encouragement, and support, helping them achieve their personal and academic goals. I developed and customized motivational content tailored to the student body's needs and interests, fostering a positive and motivating environment that promoted personal growth and success. My contributions significantly enhanced the overall well-being and morale of the school community in Oakland. Show less

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  ASCAP

  Feb 2015 - now

  Songwriter, Lyricist

  - Understood project specifications and the target audience to tailor communications effectively.- Analyzed proposed strategies to determine the appropriate style, tone, and mood for messaging.- Collaborated with cross-functional teams, including designers, marketers, and various other professionals.- Developed content that effectively complements visual and multimedia elements.- Positively received client feedback and made necessary revisions to meet their expectations.- Ensured all work submitted was original and maintained compliance with copyright laws.- Constantly expanded my skill set by exploring different communication strategies and attending workshops, lectures, and other professional development initiatives.- Attended industry events and conferences to network with other professionals and stay updated on industry trends.- Trained, advised, and mentored junior team members to enhance their skills and contribute to the team's success. Show less

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  University of California, Berkeley

  Nov 2015 - May 2022

  Senior Officer

  • Excellent communication and presentation skills to effectively communicate information to customers and to all levels within the organization• Run complex schedules, liaise communication between shareholders and staff • Work with the UCOP and UC campuses to identify opportunities and communication information that would increase safety and security for 200,000 staff members • Served as on-the-record spokesperson to public officials, senior leadership, and key stakeholders on incidents and events. • Developed, tracked, and improved ongoing metrics on participants at events, visitors, number of officer patrols, and issues regarding time and attendance. • Staffed senior leaders and the UC President as their Executive Protection officer at important high-profile events, press conferences, media engagements, and government meetings. Show less

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  Castro Valley High School

  Aug 2021 - now

  Assistant Head Coach
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  Kings' Accountability Group

  Jan 2022 - now

  Creative Director of Marketing

  KAG is a 501c Non-profit Organization with the purpose to provide professional development, mentoring, and opportunities for people of historically disadvantaged backgrounds to obtain services, resources, and connections to consistently improve themselves, their families, and careers.

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  University of California

  May 2022 - now

  Assistant Building Engineer

  - Supervised and led building maintenance, assisting staff in daily activities to ensure the proper upkeep, repair, and cleaning of facilities.- Implemented and adhered to the Agile Scrum framework for managing building maintenance projects and tasks, including daily stand-ups, sprint planning, and retrospective meetings.- Collaborated with stakeholders and cross-functional teams to identify and prioritize maintenance needs, develop project plans, and allocate resources effectively.- Maintained accurate records of maintenance activities, such as work orders, inspection reports, and maintenance schedules, using digital tools and platforms.- Initiated continuous improvement measures to enhance maintenance processes and procedures, reduce costs, and improve customer satisfaction.- Fostered a culture of safety, accountability, and teamwork among building maintenance staff, promoting a positive work environment that supports professional growth and development. Show less