Steven Pratt

Experience

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  Vestcom

  Sept 1993 - May 2001

  Electronic Publishing Technician / Department Lead (Specializing in Xerox Software Applications)

  With Vestcom, I was able to utilize my combined skills in digital print software, employee supervision and business writing. As an Electronic Publishing Technician and Department Lead, I:• Designed and formatted client documents and manuals for production on the company’s DocuTechs and Xerox 4635 and 9000 laser printers.• Have 5 years experience in proof reading and copy-editing client and in-house documents for correct spelling, language usage, formatting, and content.• Have 2 years experience editing the company newsletter.• Supervised and trained a production crew of twelve people in the company’s print and mailing division.• Received extensive training at Postal Technologies, Inc in Tulsa,OK to become a certified on-site service technician for the company’s presort mailing machines. Show less

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  HK Systems / Irista

  May 2001 - Nov 2001

  Technical Writer (Specializing in Customized Document Creation for Warehouse Management Systems)

  My role at HK Systems / Irista was initially intended to be an internship, but I was directly hired into a technical writing position instead, before graduating with my B.A. in English. In this role, I:• Created all custom user documentation for the Chicago Tribune’s Warehouse Management system. This included information and graphics in a System Configuration Guide, a System- Users Guide, and a Warehouse Receiving Process Guide.• Developed baseline user documentation for a newly acquired warehouse distribution system.• Edited and formatted the company's Web-Order User Guide to department standards. Show less

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  RedPrairie

  Mar 2002 - Sept 2003

  Information Architect (Specializing in Content Development for Supply-Chain Management Systems)

  As an Information Architect for RedPrairie (now JDA), I:• Wrote product online help to provide overviews and procedures for Web-based applications.• Revised product server installation and configuration guides.• Created technical specification documents that detailed the software, hardware, and firmware products required to run product applications.• Developed several features and functions manuals to provide a high-level introduction to the features and functions of several inventory and transportation management products.• Played an instrumental role in developing the publications department online style guide. Show less

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  OneTouchPoint - Midwest

  Sept 2003 - Oct 2011

  Digital Preflight Engineer (Specializing in Document Management & Graphic Design)

  In my role as a Digital Preflight Engineer, I:• Worked directly with several high-profile, Wisconsin-based corporate clients (GE Healthcare, Johnson Controls, Harley Davidson, SPX) to design and edit technical training publications, marketing and promotional sales materials, newsletters, and annual reports for digital and offset print production.• Managed multi-client digital document libraries for revision control, production and archiving.• Scheduled production runs and fulfillment to effectively meet time-sensitive client needs.• Proof-read and copy-edited publications per client request.• Developed and maintained inter-departmental processes and procedures to meet the needs and expectations of new and established clients.• Troubleshot all aspects of prepress and production problems to effectively determine and implement time-sensitive fixes. Show less

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  WFFR Freeze Frame Radio

  Sept 2003 - Sept 2010

  Sunday Evening Host / Producer / Program Director

  I hosted a punk (Underground 80s) and a jazz (Jazz 101) show for 7 years on internet radio station WFFR- Freeze Frame Radio, which in its heyday (2004-2007) was the largest pop/rock format station broadcasting on the Live365 network.

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  OneTouchPoint Communications Group

  Oct 2011 - Feb 2014

  Web Content Coordinator (Specializing in Web-Based Design, Web Development and Asset Management)

  I was promoted to directly assist a major medical device company (Zimmer) with global website development that brought their digital presence to life. As Web Content Coordinator, I:• Created content decks that provided the source material for 26 multi-language site translations, as well as the instructions for image, written content and file placement for web development teams throughout Switzerland, India and The United States.• Trained new Zimmer digital marketing employees and contractors world-wide to use CMS and code HTML fixes.• Established and maintained a cloud-based client file library and network back-up for storage and revision control of all web related images, files and supporting documents.• Copy-edited web-based content and Metadata to significantly increase SEO rankings.• Formatted all new product photography for web publishing.• Established the file naming and revision convention to create uniform reference for all world-wide published pdfs. • Wrote all US-based distributor website content. Show less

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  OneTouchPoint - Midwest

  Jul 2013 - Feb 2014

  Digital Production Coordinator (Specializing in Scheduling, Analytics & Lean Manufacturing)

  In addition to my primary role as Web Content Coordinator, I accepted the interim responsibilities of Production Coordinator for several major clients of the Digital Print and Media Departments, as Coakley-Tech and CCI fully merged business operations and rebranded as OneTouchPoint-CCI.In this role, I:• Analized and shared key reporting data which helped production teams improve weekly on-time deliverables in large-volume print and digital media from 74.5% to +95% consistently within 90 days.• Was pivotal in rolling out lean manufacturing standards (Kanban) throughout newly-merged JIT (Just-in-Time) production, finishing, warehouse and shipping areas.• Acted as liaison to improve all interdepartmental communication channels for complex project deliverables from start to finish.• In under 2 weeks, mined for, analyzed and resolved 3+ years of old/incomplete order data and warehousing information in a legacy system that had negatively impacted both on-time reporting and inventory analytics. Show less

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  HSA Bank, a division of Webster Bank, N.A.

  May 2014 - Dec 2015

  Marketing Specialist (Specializing in Corporate Rebranding, Communications, and New Products Launch)

  As forms lead for the marketing department of HSA Bank, I was responsible for the rebranding, development, and editing of all new and existing online digital and print bank forms and product user training guides.I also successfully contributed to the RFI and RFP efforts of the bank, directly contributing to sales generating over a dozen business wins for the company.In addition, I developed the written script for the video training of HSA brokers on the bank's products and services, as well as developing the FAQ content on the consumer portal. Show less

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  One Click Inc

  Apr 2015 - now

  As One Click, Inc continues to evolve & customize our service offerings to meet client needs, this role encompasses those additions to include our expansion into press release writing & publication, blog writing, newsletter development & social media management. My responsibilities include managing the SEO team & writing compelling content on expertly designed, modern and responsive websites that rank high in search engine results, and turn your potential customers into dedicated clients. Website: http://oneclickwi.com I am responsible for business relationship development and all aspects of content writing and SEO performance for our clients. Working with our web development and design experts to produce dynamic and responsive websites, marketing materials, and social media that continually converts as profitable business wins.Website: http://oneclickwi.com

  • Senior Marketing & SEO Lead (Communications, Content Development, UX Conversion Performance)

    Dec 2022 - now

  • Senior SEO & Website Specialist (Content Development, UX, & Conversion Performance)

    Sept 2016 - Dec 2022

  • Website Designer, Content Writer, and SEO Specialist (Specializing in New Business Development)

    Apr 2015 - Sept 2016
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  Freeze Frame Radio

  Mar 2017 - Nov 2019

  Jazz Podcaster (Volunteer Position)

  Podcast DJ for The Jazz Hour on WFFR- Freeze Frame Radio- http://freezeframeradio.com, an internet broadcast station supporting the marketing of MyLocalPage.us- http://www.mylocalpage.us/.