Marcin Troscianczuk

Experience

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  Global Purchasing Solutions Ltd

  May 2011 - Jan 2013

  Business Development Executive
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  Mindshare

  Mar 2013 - Apr 2014

  SEO & Content Marketing Account Executive

  - Utilised a variety of tools in order to design data-driven content strategies (competitors’ organic market share analysis, search demand analysis, keyword portfolio analysis and consumer journey analysis).- Conducted thorough technical audits and delivered optimisation recommendations in line with the latest industry standards.- Produced analytical reports and provided business insights (website performance reports, cross-channel campaign performance reports).- Supported the day-to-day flow of communication between account managers and clientele.- Utilised advanced data collection techniques in order to analyse and optimise user on-site experience and improve conversion rates. - Monitored cross-channel performance and produced optimisation suggestions, including digital display campaign tagging, onsite user engagement analysis.- Provided recommendations for large website migrations (URL redirect architecture).- Liaised with other media channels’ teams to develop integrated strategies and maximise clients’ ROI.- Provided considered and intelligent recommendations for YouTube channel optimisation.- Communicated with the team to keep them up to date on the latest industry news and useful tools. Show less

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  Highlight Media Group

  Apr 2014 - Dec 2015

  SEO Manager

  - Designed the comprehensive SEO strategy for an international network of affiliate websites within the iGaming industry.- Managed the roll out of all SEO initiatives across all sites within the global network.- Mitigated the risk of algorithmic and manual penalties by conducting extensive backlink profile audits and clean-up as well as regular backlink checks in order to avoid negative SEO attacks.- Coordinated projects of an international team of Site Content Managers – SEO fixes and improvements; preserved overall content strategy, ensuring all sites within the network complied with the latest industry standards and best practices in regards to content, technical structure and information architecture.- Effectively communicated all strategic decisions with key stakeholders.- Collaborated extensively with development and graphic design teams in order to reinforce current as well as bring new initiatives to life.- Designed and implemented paid social media campaigns. Show less

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  Tipico Co. Ltd

  Dec 2015 - Aug 2017

  SEM Specialist

  - Designed the comprehensive SEO/SEA/ASO strategies for a leading German sports betting operator within the iGaming industry.- Managed the roll out of all SEO/SEA/ASO initiatives in collaboration with an external agency.- Worked closely with the various teams (marketing, product, BI, legal) in order to assure modern, integrated performance tracking solutions were in place for all channels. - Designed, optimised and maintained performance marketing campaigns (proven record of ROI enhancement for numerous campaigns). - ‘Go to’ person for all stakeholders in regards to web/mobile online data. - Effectively communicated all strategic decisions with key stakeholders.- Researched and tests new performance improving initiatives. Show less

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  Gaming Innovation Group

  Aug 2017 - Feb 2018

  PPC Manager

  Terminated due to the office relocation.

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  Perfecto Digital SL

  Feb 2018 - now

  Co-Founder
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  Perfecto LTD

  Feb 2021 - now

  Co-Founder