Anas Abdul Rasheed

Experience

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  Almarai - المراعي

  Feb 2004 - May 2007

  Sales Executive

  Develop new and fresh strategies to respond to high-volume client concerns and meet budget guidelines. Analyze market needs, develop account strategies and convey to chief responsible personnel. Propose new products to clients using entire data sources to prepare and conduct optimum presentations. Identify account distribution and resolve void issues. Promote price point integrity and involve with retail level -parity at Headquarter. Contribute in proper product quantity enabling client to retail profitably. Increase accounts revenue and identify fresh business opportunities adhering to given budget structure. Recommend main lifestyles and SKU’s through presentations before clients. Maintain client relations to build excellent reputation for service and produce repeat business. Interact regularly with top ten accounts related to weekly selling, deliveries and stock availability. Develop relations between company and client following details to ensure quick response to identified problems. Recommend management routinely of tribulations and opportunities trying to resolve issues and improve growth prospects. Maintain steady in-store visitation frequency to ensure implementation of brand presence, door volume, visual roll-out and driving turn.Plan steadily and arrange work efficiently. Schedule advance working appointments and respond promptly. Show less

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  PepsiCo

  Jun 2007 - Jun 2010

  Sales Supervisor

  Lead and manage a team of cash van salesmen’s with a clear objective and train them in the market by working with the salesman in the Van. Daily Monitor the Cash Van Invoices ( Credit and Cash) through the HH and collection Payments of Cash & Credit Invoices. Visit all customers & ensure all customers are visited by working with the cash van salesmen’s and identify opportunity to develop growth in the outlets and implement the same. Conduct Sales meeting with the Salesmen’s on daily basis to review daily sales performance of the salesmen’s in terms of target and achievement of set Targets for the Month. Follow up on stocks to make sure that we are not out of stock for loading the stock in the Vans. 6. Evaluate the performance of the store that are serviced and the Salesman and do necessary changes to optimize the performance of the store and the Salesmen’s. Follow up on collection of Credit Customers in order to make sure that we are in line with the Credit Terms set by the Company. Preparation of Daily and monthly target for the Salesmen’s in terms of Value and Brand. Train New Sales Men’s. Evaluate and recommend to the IT Department the Modifications required on the HHT for better working and the use of the HHT.Inform the DM on Market Activities and competition prices on Daily Basis. Send the monthly incentive calculation to the Divisional Manager on the basis of the achievement of the cash van sales team on pre-set targets.Set the right distribution, visibility, coverage and productivity target for the team and track it on a daily basis to achieve it.Update the van fact book regularly and ensure that the sales team submits daily sales report. Verify the daily sales report and ensure that the information furnished is correct. Submit Supervisors route activity report daily to the immediate manager on a daily basis. Show less

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  BAT

  Mar 2010 - Oct 2019

  Assistant Sales Manager

  Drawing up the Sales and Marketing plan annually, monthly, weekly and daily with the Sales Supervisors and reporting to the Sales and Marketing Manager.Keeps a record on former, existing and potential customers and a profile of each of them.Organizes regular visits in accordance to a predetermined plan for the Sales Supervisors.Follow the Sales Supervisor’s Journey Plan and Collection Plan.Prepare the Monthly and weekly Sales Target for each Supervisors and follow it on Daily Basis.Prepares a tentative monthly schedule to record all sales and other related activities for the preceding month.Presents a summary of every Market visits to the Sales and Marketing Manager on a weekly basis (Weekly Sales Plan) prior and after the week is completed.Ensures that all the Customers have no negative credit references.Records all daily sales and collections files from the Sales Supervisors.Records the statistics sales reports from the Sales Supervisors.Submits Sales reports list of accounts on a monthly basis to the Sales and Marketing Manager.Closely observes matters pertaining to competition (prices, services offered on a regular basis - quarterly or more often if need be).Ensures that all Market complaints are reviewed, investigated and follow-up action is initiated with Sales Supervisors.As directed, compile and input market intelligence information. Show less

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  Choithrams

  Nov 2019 - Feb 2021

  Key Account Manager

  Managing Distribution of Quaker Oats, Capilano Honey, Heartlight Oil, Leone Tea, Taj Mahal Saffron,Hintz,Batook,Kolson, Al Karamah, Nambisans Ghee, Goodness Foods,Natco,El Almondro and etc. Solely accountable for the modern trade retail chains comprising of Modern Trades which includes Carrefour’s, Lulus, Co-operatives, Spinneys, Al Maya, KM Trading, Safeer and others.Managing a Sales team consisting Sales & Distribution personnel Develop and execute sales driven programs and initiatives in order to achieve and exceed volume growth plans.Sustain and develop aggressive high growth business agenda while managing leveled contract investment with Top end Negotiation.Ensure proper and cohesive distribution coverage across Key Accounts through qualitative capability programs that focus on distribution infrastructure and people development.Sustain leadership and ownership of the category by dominating share of voice and presence.Coach, lead and develop the best trained sales force in the company.Apply best practices in management of internal and external budgeting parameters. Conducting Trainings & Team Building Activities for the Sales Team.Annual Sales Review and preparations of Business Development Agreements for each account.Extensive review of the past year and coming up with targets / progressive slabs / display expenses, promotional gondolas and general co-ordination issues for the next year.Market Shares reviews and promotions status/calendars with Principlas.Monitoring Display expenses vis-à-vis the allocated budget for all key accounts on a monthly basis.Monitoring receivables on a weekly basis and initiate follow-up in coordination with the sales team.Employee related tasks and Annual Appraisal Process. Show less

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  IFFCO Professional

  Feb 2021 - now

  Country Channel Manager

  Managing Distribution of the Brands like LONDON DAIRY, IGLOO, HAYAT, TIFFANY, AL BAKER, PRISTINE, RAHMA and Etc. Solely accountable for the Food Service -OOH Channel allover UAE.Managing a Sales team consisting Sales & Distribution personnel.Develop and execute sales driven programs and initiatives in order to achieve and exceed volume growth plans, ECO and Numeric Distribution.Sustain and develop aggressive high growth business agenda while managing leveled contract investment with Top end Negotiation.Ensure proper and cohesive distribution coverage across the Region through qualitative capability programs that focus on distribution infrastructure and people development.Sustain leadership and ownership of the category by dominating share of voice and presence.Coach, lead and develop the best trained sales force in the company.Apply best practices in management of internal and external budgeting parameters. Conducting Trainings & Team Building Activities for the Sales Team.Annual Sales Review for each account.Extensive review of the past year and coming up with targets for the next year.Monitoring Market Shares reviews and promotions status/calendars.Monitoring account wise performance on a monthly basis.Monitoring receivables on a weekly basis and initiate follow-up in coordination with the sales team.Employee related tasks and Annual Appraisal Process. Show less