
Anthony Iati
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About me
Manager, Global Consumer Insights & Analytics at New Balance
Education

Montgomery High School
2009 - 2013
Boston College
2013 - 2017Bachelor of Arts (B.A.) Economics and CommunicationActivities and Societies: WZBC Newton 90.3 FM Sports Radio, WZBC Sports Assistant Director and Talk Show Coordinator, EagleVision TV Streaming of BC Athletics, First-Year Service Program, Ignition Dean's List First Honors: Fall 2013, Spring 2014, Fall 2014, Spring 2015, Fall 2015.
Experience

St. Charles Borromeo Roman Catholic Church
Sept 2007 - Aug 2013VolunteerVolunteer work with the the Youth Ministry at the St. Charles Borromeo parish in Skillman, NJ.Attended service trips and social justice retreats in Trenton (NJ), Philadelphia (PA), Dunlow (WV), and Fort Benning (GA).2013 Spring Retreat Leader for a group of 25 students.

Central Jersey Sports
Jan 2012 - Jan 2012Assistant ManagerManaged 8 instructor schedules and 40 customer training appointments per weekEducated customers and sold sports equipment and apparelPrepared facilities for group events and individual training sessions

Wrightstown Health and Fitness
May 2014 - Aug 2014Media and Marketing InternMarketed the business to local high school sports teams through pamphlet design and proposal writing.Wrote a series of articles detailing the company's mission and programs to be distributed to clients.Redesigned company website using Dex Media tools, as well as brochure ads for distribution around Bucks County, PA. Assisted with bookkeeping of employee hours and appointments.

Boston College
Jul 2015 - Jul 2016Public Address Announcer, Football Game Day Concierge, Ball Technician, Scoreboard Operator, and Substitute Tracker for various Boston College Athletics events, including: men's and women's soccer, men's and women's ice hockey, football, field hockey, volleyball, and women's lacrosse. Analyzed macroeconomic Stata datasets to assist with the Center for Retirement Research’s public policy projects and advising.Assisted economists with research regarding retirement and pension issues.Completed literature reviews on economic subjects such as employment reporting, investment advising, pension reform, and reverse mortgages.Edited and formatted economic working papers and prospective academic journal articles.
Athletic Dept. Game Day/Event Operations Staff
Aug 2014 - Jul 2016Center for Retirement Research, Undergraduate Assistant
Jul 2015 - Jun 2016

WZBC Sports
Apr 2016 - May 2017DirectorAs one of two co-directors of WZBC Sports, I oversee all facets of the club. My responsibilities include, but are not limited to, representing the organization, recruitment of new members, collaboration with Boston College Athletics, alumni outreach, broadcast training, scheduling, running meetings, writing for the club's blog, and generating new promotional ideas for the club to pursue.

TRACS
May 2016 - Dec 2016Sports Marketing and Event Management InternOrganized Public Outreach campaign for 5K@ADA New Orleans, Steps to Advance Literacy 5K, and 5K@EASD Run/Walk Munich and prepared executive summaries of entities contacted.Wrote public service announcements for Steps to Advance Literacy 5K, researched and communicated with radio stations on which PSAs were broadcasted.Organized and delegated tasks and progress for the company's remaining 2016 events.Conducted research on potential new clients and avenues of new business.Completed post-event social media analysis for EmPower 5K Orlando to be presented to client.Sat in on conference calls with clients and prepared call notes.Vendor coordination and building staff itineraries for events.On-site event management experience at 2016 ILA Steps to Advance Literacy 5K and 2016 SNIS Foundation 5K: packing, setup, oversight of race while in progress, breakdown. Show less

Kantar
Aug 2017 - Feb 2022• Led 9 market research projects as day-to-day contact for clients, managed 15 support staff teammates in total• Developed quantitative and qualitative questionnaires, managed data collection, prepared deliverables in Microsoft Office Suite, Google Suite, and SPSS to consult for clients • Analyzed discrete choice models, structural equation models, dominance analyses, intuitive association data, and market segmentation analytic outputs• Presented insights to clients from market research survey data to address key business questions • Gained client-facing consulting experience in the industries of retail, technology, telecommunications, insurance, real estate, financial services, and oncology• Promoted from Analyst to Consultant within nine months for exceptional performance• Promoted from Consultant to Senior Consultant after twelve months for exceptional performance• Promoted from Senior Consultant to Director for exceptional performance• Recognized with Kantar Key Contributor award in 2018 Show less
Director
Apr 2021 - Feb 2022Senior Consultant
May 2019 - Apr 2021Consultant
May 2018 - May 2019Analyst
Aug 2017 - Apr 2018

New Balance
Mar 2022 - nowManager, Global Consumer Insights & Analytics
Apr 2023 - nowSenior Analyst, Global Consumer Insights & Analytics
Mar 2022 - Apr 2023
Licenses & Certifications
- View certificate

From Excel to Tableau
LinkedInJan 2022 - View certificate

SQL Essential Training
LinkedInDec 2021 - View certificate

Marketing Foundations: Consumer Behavior
LinkedInDec 2021
Honors & Awards
- Awarded to Anthony IatiOmicron Delta Epsilon- International Economics Honor Society Omicron Delta Epsilon Chapter of Boston College Feb 2016 Nominated for membership in Omicron Delta Epsilon, the International Honor Society for economics. Its goal is to honor students who have excelled in Economics and who have an impressive overall academic record, by completing at least five Economics courses and maintaining at least a 3.7 GPA in those courses. This leadership position gives members the chance to motivate others at Boston College through services such as career advising, peer advising, and tutoring on campus.
- Awarded to Anthony IatiSophomore Scholar 2015 Boston College- Morrissey College of Arts and Sciences Apr 2015 Awarded during the Spring of sophomore year for outstanding academic performance and class rank in the College of Arts and Sciences.
- Awarded to Anthony IatiUnited Scholarship Montgomery News Jun 2013 Awarded at the end of high school for excellent performance as editor of "Teen Perspectives" section of the Montgomery News.
Languages
- enEnglish
- spSpanish
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