
Max Valenzuela Hitschfeld
Generation Delegate

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About me
Product Management | Payments Products | Customer Strategy | ESADE EMOI & EMIBA
Education

Colegio Apoquindo Masculino
1996 - 2011
Pontificia Universidad Católica de Chile
2012 - 2017Bachelor of Business Administration - BBA, Ingeniera ComercialRanked #1 in Latin America according QS Ranking

Esade
2022 - 2023Master's degree Business analyticsThe Executive Master in Business Analytics prepares you to tackle analytical transformation and drive greater value for your company. It teaches how to extract insights from data and utilize Big Data technologies to lead change from a strong management foundation. The program covers key areas like Big Data management, predictive analytics, machine learning, cognitive computing, artificial intelligence, and data science team management, enabling data-driven decision-making and fostering business… Show more The Executive Master in Business Analytics prepares you to tackle analytical transformation and drive greater value for your company. It teaches how to extract insights from data and utilize Big Data technologies to lead change from a strong management foundation. The program covers key areas like Big Data management, predictive analytics, machine learning, cognitive computing, artificial intelligence, and data science team management, enabling data-driven decision-making and fostering business growth through solid, analytical projects. Show less

Esade
2023 - 2023Master's degree Operations and InnovationExecutive program focused on operations and innovation from a top management perspective. It provides a strategic and holistic view of key business areas, including management control, financial planning, marketing and sales, production and logistics, product design, R&D, supply chain management, inventory control, distribution channels, talent management, communication, and digital transformation.
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Universidad de los Andes (CL)
2021 - 2022Diplomatura Strategic management in innovationThis course aims to develop and present innovative proposals and projects that seek to impact the company's financial results.During the course, we:- Developed a business model- Evaluated the scalibity of the project- Presented to either a board of directors or an investor.- Capital Raising
Experience

Pontificia Universidad Católica de Chile
Mar 2015 - Mar 2017Generation DelegateOrganization of activities and events to promote inclusion and closeness for more than 250 people

Sikerei Brands&Products
Mar 2016 - Jul 2016Professional Practice
Banco Falabella Chile
Sept 2017 - Mar 2024Experienced in developing and implementing strategies to navigate financial challenges and optimize operational efficiencies within Agile frameworks. Adept at negotiating high-value partnerships with major players like VISA and Mastercard to enhance payment solutions and drive sales growth. Skilled in leveraging technical expertise in digital development to create cost-saving initiatives, generating significant savings and profits. Proven track record in expanding customer bases through innovative financial products and services, demonstrating a strong ability to align technical solutions with business objectives. Show less Proficient in analyzing customer activation needs, developing targeted strategies that boosted payment method usage and increased activation rates from 62% to 73%. Skilled in enhancing customer experience by revising NPS management plans, resulting in an increase in Net Promoter Score from 32% to 57%. Experienced in devising regional strategies that advanced approval rates, achieving the highest credit card approval rates in Chile at 87% (+4bp) and debit card rates at 94% (+2bp). Adept at utilizing Agile methodologies to drive digital development and optimize processes, aligning initiatives with customer needs and business objectives. Show less • Identified need for improved pricing strategy. Developed and implemented strategy for massive and segmented offers, increasing total sales by 29% and collocation by 24%• Discovered potential in digital channels. Directed implementation of digital project, boosting digital channel sales from 30% to 50% of financial product sales from 2018 to 2019.• Directed credit offer equalization project, enhancing offers to 1.2 million customers by integration CMR and Falabella bank.• Recognized opportunity to introduce insurance products. Built awareness of continuous improvement initiatives among prospective customers, achieving a 20% crossover rate with customer loans. Show less
Head of Profitability and Payments Methods
Jan 2023 - Mar 2024Head of Customer Strategy
Mar 2021 - Dec 2022Product Manager of Customer Strategy
Mar 2020 - Mar 2021Product Manager of Financial Products and Loans
Sept 2017 - Feb 2020
Licenses & Certifications
- View certificate

Intermediate phyton
DataCamp - View certificate

Fundamentals IA
DataCampOct 2024 - View certificate

Professional Scrum Product Owner (PSPO I)
Scrum.orgSept 2024 - View certificate

Intermediate SQL
DataCamp
Volunteer Experience
Volunteer teacher
Issued by Comparte on Jan 2015
Associated with Max Valenzuela Hitschfeld
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