Nikki Prinn

Experience

• 

  Contractor

  Nov 2005 - May 2007

  Copywriter and Content Producer

  Content Producer, RIJA Media, Dec 2006 – May 2007 A creative audio and e-marketing agency. Clients: NHS Hospitals, Yorkshire Bank, Corus, Tarmac, Fitness First, HSBC. My role: • Successfully managed the rebranding and launch of Messaging Warehouse into RIJA Media – a more cohesive brand offering, including an full overhaul of all sales collateral and website• Brought in an efficient production scheduling system and a comprehensive demo library system for sales • Line manager for the web designer and junior copywriter responsible for ensuring digital channels remain engaging yet user-friendly • Account handling clients, advising on script and message engagement• Producer for audio programmes, including: scriptwriting original material, sourcing music, directing voice overs and editing the ‘audio’ programmes• Research and copywriting for email marketing campaigns, online media presence and other digital channels. Show less

• 

  In2 Marketing

  Nov 2005 - Apr 2006

  Copywriter

  Copywriter (contract), In2, Nov 2005 – April 2006Integrated creative, marketing and PR agency specialising in the property industry. Clients: Thornfield’s Feltham regeneration, Edinburgh Technopole, Jane Shilton, Junction One, James Lang Lasalle, Lilly & Skinner, Mexx, P&G Logistics, Dunedin, Realm.

• 

  IAS SMARTS

  Jun 2006 - Sept 2006

  Copywriter

  Creative Copywriter (contract), IAS SMARTS, June 2006 – Sept 2006 B2B PR, advertising and comms agency specialising in property and engineering. Clients included: Practice Plan, Betafence, Michelin, Altro Flooring, Astra Zeneca, ABB Electronics, RS Components, Kestrel and SIG, Tensar Technologies, Hilti, Your Space.

• 

  Canyon Associates

  Dec 2007 - Sept 2008

  Content Manager

  Canyon (now merged with WRG) produced content and staging for sales conferences, events and awards. Clients: Clarks, Mothercare, Wrangler, Dunelm Mill, Accelerate, Per Una, Wella. My role:• Produced the proposal and won the Clarks Kids ‘Back to school’ conference, Dunelm Mills Conference and Wella ‘Trends’ awards contracts• Managed content plans across multiple clients and projects, typical product content exceeded 2,000 items per event• Successfully designed and delivered the Clarks and Dunelm Mill conference presentations, with over 200 individual Powerpoint presentations • Consulted and liaised directly with clients on all comms ensuring brand identity was consistent across all event content and distilling information into easily understandable messages• Managed and mentored a team of four content creators and graphic designers• Managed supplier agencies as well as freelance directors, producers, copywriters and designers• Scripted and produced any video, photographic or printed content for maximum engagement. Show less

• 

  Little Orchard Media

  Sept 2008 - May 2015

  Content Producer, Account Manager and 'her that does the marketing'

  This video production company provides TV commercials, corporate films, web videos and digital content to many global brands: Clients: Hewlet Packard, Astra Zeneca, Maersk Line, BASF, Mercedes Benz Retail Group, Oxfam, ASDA, IRIS, Lantmannen Unibake, Saica Paper, Weber Shandwick North, Refinery. My role:• Lead on client meetings and liaise directly with clients, third party agencies and suppliers • Secured £120,000 to £180,000 worth of business each year by producing pitch documents using Powerpoint, Photoshop, Word and video content• Devised concepts, scripts and storyboards to deliver video and TV adverts to client briefs to effectively engage end users• Producer for the Sealed Air “Will it break” series – 12 social media videos for the B2B packaging industry with a total You Tube views of circa 950,000 – a record for that industry. The Christmas episode helped Sealed Air to secure a multi-million pound contract in the US• Project manager overseeing: production budgets from £3,000 to £80,000, schedules, pre-production and post-production, logistics, locations, crews, insurances, health and safety, risk assessments• Developed and maintained LOP brand across all communications – created engaging content as web manager for online presence, newsletters, blogs and social media• Achieved a regular e-newsletter readership of 1,500 with average click through rate of 20%. Show less

• 

  Home Retail Group PLC - Argos

  May 2015 - May 2016

  Content Creator (Internal Communications)

  Argos is one of the UK’s favourite digital retail leaders, with store and multiple consumer channels. My role:• Increased readership of the internal magazine – Argos Post had traditionally been a bi-monthly paper based magazine with one copy sent to each store (843 nationwide) with no way of confirming reader numbers. I initiated, designed and wrote a digital e-newsletter that went out to each of the 30,000 strong staff with a regular open rate of 6,000 plus• Engaged, informed and drove employee engagement – I planned an internal promotion to all staff to empower them to get out to stores nationwide and support in store colleagues during the Black Friday sale. Typically, around 600 staff would sign up to support in store. My campaign engaged colleagues and secured 1,800 headoffice staff signed up and turned out to support on Black Friday• Sourced, wrote, published and measured channel-appropriate content: 50 x weekly newsletter, 11 x monthly e-magazine, daily digital news hub, social media (Yammer), video, 24 digital signage videos, emails and print• Created content to support the communications strategy and strategic business roadmap using intranet and extranet content management systems: Sharepoint 365, Newsweaver, Madmimi• Managed the editorial calendar – increased newsflow from across the business from 1 or 2 stories a week to up to 8 stories a week, meaning that key priorities and strategies were regularly communicated to 6,000 staff• Planned, alongside the channel manager, a successful channel plan and publishing process• Built and maintained effective relationships with employees and senior stakeholders across the group as well as operations teams, supplier agencies and partners• Trained and mentored comms executives in each of the key areas: sales, distribution, customer service and product. Show less

• 

  Bedford Borough Council

  Jun 2016 - Oct 2016

  Web Content Editor

  The council underwent a customer facing online transformation. I completely rewrote and restructured the website to ensure it was customer centric and transaction ready for re-launch. • Delivered a full content audit and evaluation using Socitm.net (Better Connected) scoring using an agile sprint process map• Reduced webpage numbers from 8,000 to just 800• Oversaw a 12 task tree testing with the web team to design seamless UX and improve accessibility and the ‘customer journey’ • Produced 8 new landing pages and 100 content pages to allow customers to carry out the tasks using intuitive self-serve information• Optimised content for better SEO results and speed of interaction, reducing transactional dwell time from 3 minutes to an average 45 seconds• Led on the web content writing and editing strategy plus established a Plain English style guide in line with gov.uk recommendations for public sector• Analysed and reported on website statistics, and use the data to update the content plan• Strengthened relationships with all levels of stakeholders to win buy-in from senior executives and council members• Coached 80 staff across 12 workshops in content writing for customers, motivated and enabled them to work in agile, cross-function teams• Communicated 6 updates to all staff about web content, the content strategy and style guide, and provided an advice resource Show less

• 

  Canal & River Trust

  Dec 2016 - Jan 2020

  Digital Content Editor

  The Trust looks after 2,000 miles of waterways across England and Wales. I create and curate digital content management across key sections of the website, developing a customer-centric, mobile first strategy. • Helped to evolved the Trust’s brand and tone of voice guidelines and digital content principles, providing guidance and best practice guidelines • Led a mobile-first UX redesign of our 123 customer-facing Places to visit pages, I delivered 342,188 page views (110,000 the year before) – integrated museums and attractions into this category delivered within 4 weeks design and build following the 3 month research phase • Developed an editorial calendar and content strategy for the Fishing section. Previous difficult to search with complex, out of date information. Changed from blog to customer centric information pages with more concise and clear content, with a clearer navigation menu and 250 pages and over 170,000 views per month• Restructured the website to reflect the change to 6 regions. Conducted research within 9 weeks, implemented design and build within 2 weeks. All customers directed to the call centre enabling operational efficiencies and insights from calls used in ongoing content planning • Initiated a deep user testing to ensure the 97 individual waterway story pages met user needs, optimising content to meet SEO KPIs, using Google analytics and heatmaps to understand website traffic and behaviour and to identify opportunities for driving advocacy and support• Developed, tested and launched an online payment process for our 30,000 waterway wanderers customers, on target to reach a £45,500 turn-over in the first year• Contributed to the 12-month editorial schedule and channel planner, highlighting key priority goals and aligning tactical and business unit content • Trained over 80 colleagues in digital best practice to produce content and keep it updated• Ensured website CMS and other content creation tools are fit for purpose Show less

• 

  RSPB

  Jan 2020 - Feb 2022

  · Line manager for 2 direct reports, setting performance objectives and mentoring on content strategy and evaluation· Partnered with our Senior Social Media Manager to engage and convert across Facebook, Instagram and Twitter · Developed stakeholder relationships to influence marketing, fundraising and editorial · Reviewed content KPIs using SEO, Google Analytics and email management tools along with product owners. Using A/B testing to improve performance · Lead on ideation and solutions with SMEs, marketing and product teams to maximise content impact · Worked closely with the content publishing manager/team to support the delivery, maintenance and governance of content · Worked with SEO agency on a test and learn roadmap · Created content strategy deliverables including inventories and audits, SEO metadata and gap analysis · Worked on the 5,000 page website including information architecture, content review and audience journeys, ensuring content is easy for users to find and convert· Inputted into the content editorial calendar, communicating with stakeholders using Jira, Trello and Google · Content lead for the Big Garden Birdwatch 2022. Following an audit, I simplified the user journeys and delivered a multi-channel campaign, including improved ‘how to’ content · Developed a content plan for the highly successful Revive Our World campaign delivering 108K petition signatures in 4 days· Developed multi-channel content strategies focused on improving editorial and user experience for the Nature on Your Doorstep campaign· Brand guardian ensuring all digital comms follows the style guide, tone of voice and brand guidelines· Wrote work briefs for copywriters and designers, reviewed, proofread and edited web pages, newsletters, videos, guides and other written and video content (writing copy myself where appropriate) and signing off on all creative assets · Identifying new trends and opportunities · A customer-first approach to content design Show less

  • Senior content strategist

    Oct 2021 - Feb 2022

  • Senior Content Experience Strategist (website)

    Jan 2020 - Oct 2021
• 

  EPAM Systems

  Mar 2022 - Jun 2022

  Content Strategist
• 

  Spark Foundry

  Jun 2022 - now

  • Content Experience Lead

    May 2023 - now

  • Content Director

    Jun 2022 - May 2023