Shanley Pascal

Experience

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  City Ice Pavilion

  Apr 2009 - Nov 2013

  Program Director, Instructor

  • Serve as Skating Director at City Ice Pavilion, managing all aspects of the Skating Department and Skating School• Hire, train, and manage a staff of 20 employees; handle scheduling and payroll• Communicate directly with customers to sell programming; increased revenue by 35% and doubled media traffic • Arrange individual and group skating instruction/events using database management • Manage marketing and fundraising campaigns through use of social media, website management, and newsletters • Teach basic skills to high level skating in group and private lessons, organizing lesson plans, scheduling, and billing• Teach training/conditioning classes including Yoga, Ballet, strength training and off-ice techniques Show less

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  World Ice Arena

  Apr 2009 - Aug 2011

  Instructor

  • Operate as a private contractor, managing all business aspects including scheduling, billing, and test/competition registrations• Teach basic skills to higher-level skating for all ages in camps, group and private lessons, organizing lesson plans and preparing students for competitions, testing and events• Teach training/conditioning classes including Yoga, Ballet, strength training and off-ice techniques

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  Ice Skating Institute

  Jun 2013 - May 2015

  Associate District Director

  • Support the Executive Director in the management of fellow directors in the tri-state area• Manage the organization and scheduling of events including calendar management and travel arrangements• Liaise with community via e-mail and social media management, provide administrative support • Co-host seminars, preparing and giving presentations on industry subject matter

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  BY Experience, Inc.

  Feb 2014 - Aug 2015

  Project Manager, Distribution Coordinator

  • Manage contracting, organization and scheduling of broadcast events to over 2,000 venues in more than 60 countries• Coordinate distribution of high-end alternative content and promotional materials across the globe• Liaise with London’s National Theatre, the Metropolitan Opera, the Bolshoi Ballet, Stratford Shakespeare Festival • Oversee marketing initiatives and manage database; exponentially increased social media traffic

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  Upsilon Ventures

  Aug 2015 - Aug 2018

  Recreation Manager, Director of Programming

  • Plan, organize, and supervise the development, implementation, and administration of new and existing recreational programs• Engage with patrons to encourage participation in recreational programs, classes, clinics, and camps• Collaborate with and be a strong leader within the management team• Conduct research to stay current on recreation program development and management• Work with corporate team members to identify, develop, and execute partnerships and relationships with local community groups and schools• Interact, communicate, and work with individuals, community groups, schools (athletic directors) and committees to promote interest and develop recreation program support• Secure team/league partners and work with marketing to creatively promote (i.e. league shirts,schedules, weekly press releases, team photos, bulletin boards and participation certificates)• Develop and monitor annual department budget, including pricing, monthly and year-end forecasts• Implement online registration system• Ensure all coaches, volunteers, and participants meet all corporate and trade industry insurance and background check requirements• Schedule staff and volunteers as necessary to run quality programs through proper planning andutilization of resources Show less

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  Ice Rink Events

  Nov 2017 - Feb 2019

  Project Manager

  • Oversee multiple projects across all phases of development, from proposals to operations.• Liaise with clients from resorts and shopping centers to schools and nonprofit groups.• Analyze and report on revenues and expenses with a strict emphasis on budgeting.• Develop new programming strategies to be offered to all national clients and managed venues.

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  ICE SPORTS INDUSTRY

  Dec 2017 - Feb 2024

  Field Representative

  • Provide outreach services for the nonprofit’s development and retention of membership and programs.• Collaborate with main office in Plano to identify program improvements.

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  Baron Brown Studio

  Apr 2019 - Mar 2023

  Studio Manager

  • Strategize, plan and manage a prestigious Los Angeles acting studio, streamlining processes for increased efficiency and accuracy • Manage a team of 10 teachers and 4 staff members, including hiring, contracting, scheduling, leading, human resources, and payroll• Oversee an ongoing enrollment of 200-300 students year-round and their matriculation, from recruitment to interview to registration and guidance• Review and implement teacher and student contracts, policies, and procedures• Oversee daily accounting with multiple systems and payment processors• Create and organize annual teaching, classroom, and events schedules• Implement online registration system and online classes to remain viable during COVID-19• Liaise with top industry professionals including A-list celebrities• Organize annual ceremony of roughly 800 guests including celebrity speakers Show less

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  Club Sports Group

  Mar 2023 - Oct 2023

  Studio Manager

  • Create, properly manage and exceed, all Sales and Operational budgets• Drive financial plans and increase gross margins of the business through optimal programming and capacity utilization• Create an annual marketing plan for social media, digital/print marketing, and community events• Ensure all Front Desk systems and studio practices/processes are adhered to, including member check-in, telephone inquiries, payment handling, delinquent account procedures, and customer care calls• Ensure a consistent sales effort is maintained at all times by providing daily sales goals and contests/incentive-based motivation, including establishing, expanding, and tracking outreach initiatives and strategic partnerships with local businesses, community groups, and charitable organizations• Recruit, hire, train and deliver the onboarding program for all staff• Maintain and grow the total membership base and oversee all aspects of the membership sales process• Increase studio conversion rate and achieve client retention goals• Drive client referral program• Maintain top-notch cleanliness, appearance, and organization of the studio and inventory• Demonstrate positive attitude and actions through a display of courtesy, service, cooperation, hospitality, sensitivity and professionalism to both clients and internal staff• Ensure studio branding by adhering to company guidelines and values• Manage and oversee all day-to-day operations and overall studio performance. Show less

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  SoulCycle Inc.

  Oct 2023 - Jun 2024

  Studio Manager

  • Provide superior customer service and hospitality skills• Prioritize multiple tasks with tight deadlines• Communicate clearly with team members, clients, and senior management• Foster in-studio Community and Culture• Build and foster relationships in studio, with instructors and local community• Develop holistic business plans that encompass ridership and retail goals• Analyze and manage studio profit and loss statements• Identify and execute opportunities with corporate partnerships and community impact• Ensure that all company-wide initiatives are executed in your studio• Develop and execute new rider acquisition and retention plans alongside marketing partner• Proactively address hiring needs by identifying team strengths and areas of opportunity• Provide in the moment feedback and coaching teams when necessary• Oversee the onboarding, training and development of all new ASMs and part-time hires• Continuously identify and develop high potential employees• Coach teams on time management and prioritization of tasks/initiatives to ensure all deadlines are met Show less

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  The Quantum Wellness Spa

  Jul 2024 - now

  Spa Manager