
Jainesh Shah
Summer Trainee

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Skills
RetailRetail managementNegotiationPromotionsRetail category managementVendor managementInventory managementStrategyProduct managementStore managementMarketingMerchandisingLeadershipProject planningCompetitive analysisSalesTeam managementManagementBusiness developmentBusiness strategySourcingFast moving consumer goodsE commerceAccount managementVisual merchandisingAbout me
Jainesh has over 9 years of experience in Category Management role for E commerce, Start-Ups, Hypermarket, Supermarket & Catalog Retail. Specialization include heading Category management, Merchandising, Negotiation, Profitability, Range planning, Data analytics & Vendor management. Industry experience includes categories like Home Care (FMCG), Cosmetics, Personal Care, Fragrances , Home Entertainment & Appliances at National level . He is result-oriented with strong analytic s, communication and team building skills. Specialties: Category Management, New Brands & Vendor onboarding, Retail Operations, Planogram, Store Layout, Process Designing, Negotiation, Vendor Management, Content management
Education

Symbiosis institute of Management Studies
2007 - 2008PGDRM Retail Management ADistance Learning Course

University of Mumbai
2006 - 2008PGDM Marketing AActivities and Societies: Planned and coordinated “evoke’ 07” a successful Inter Collegiate Event of TIMSR as Event Head for Creative Skills. Planned & Executed an inter college event "evoke 07"
Experience

B Raheja Group (Palm Beach Galleria Mall)
May 2007 - Jul 2007Summer TraineeRole: Events, Promotions & SOH for the Mall
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HyperCITY Retail (India) Ltd.
Jan 2008 - May 2009Service ManagerRole: Web Store launch, Floor Management and Customer Care Management
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HyperCITY Retail (India) Ltd.
May 2010 - Jul 2014Buyer - Electronic/ Home/ Personal Care/ Cosmetic (FMCG)Responsible for buying Electronic (Panels & Audio), Home Care- FMCG (Detergents, Home Cleaning, Household Needs, Disposables) Personal Care & Beauty (Oral, Make up, Hair, Skin)Merchandise Financial planning & Budgeting from past sales trend & Industry trendsDeliver Top line / Bottom line BudgetsPrivate label Development Assortment Planning, New Launches, Promotion Planning Inventory Management of liquidating excess stock, EOL & Slow moving Stocks Analysing market trend and life cycle of product category TOT agreements, Promotion Planning with Vendors Show less

Aditya Birla Retail Limited
Aug 2014 - Sept 2015Deputy Category ManagerEnsuring Sales & Margin Achievements for pan India Category management for complete Beauty, ORAL, HAIR, FIRST AID, OTC personal care productsPlano gram Hygiene & Management Vendor Relationship Management Forecasting & Budgeting Category trendsJBP Closures with Top vendors

Purplle.com
Oct 2015 - May 2016Category Manager - Personal & Beauty CareIdentify, evaluate and launch profitable new product/category to support business goalsPlanning and executing online promotions & activities to drive sales and margins.Monitor & maintain optimal stock levels in line with the consumer demand.Negotiate with existing/new suppliers on product pricing, payment terms, promotions to achieve competitive advantage.Recommend marketing & advertising activities, manage approved activities.Maintain profitable relationships with existing suppliers Show less

Myntra
Jun 2016 - Jul 2017Category Manager - Beauty, Fragrance & Personal Care• Ownership & Management of all Category Performance Metrics – GMV, Margins, LOGISTICS, DOH, Assortment, SOR & JIT operations• Managing Vendor Relationships, Inventory, Assortment Build-Up & Curation, Pricing, Promotions etc. • Understanding online market behavior and category-specific nuances that are unique to Beauty & Personal Care• CRITICAL BRAND LAUNCHES – Have launched in last 6 months over 50+ as per category strategy including key brands like Philips, Faces, Jaguar, Bvlgari, Kama Ayurvreda, Avon, The body shop & so on • Exclusive closure on marketing plans with Key vendors • Working closely with Catalog team to improve list & product detail experience IMPACT & ACHIEVEMENTS• Delivered 120% growth in sales and 100% growth in margins within 6 months.• Increased assortment by 2X from 2200 to 4800• Revamped the Profitability category from -7% to +4% compared to H1 to H2• Increased SOR & JIT share from 23% to 42%SPECIAL INITIATIVES• Work closely with Tech & Planning team to replace manual replenishment to Auto Replenishment • Designed SOP specifically to inwards Beauty & Personal Care products at WH capturing FIFO, EXPIRY and so on Show less

Beauty Concepts Pvt. Ltd.
Jul 2017 - nowGeneral Manager
Apr 2022 - nowEcommerce Specialist
Jul 2017 - Apr 2022

PrimeSpot India
Jul 2023 - nowGeneral Manager
Licenses & Certifications
- View certificate

Working with Difficult People
LinkedInMay 2020 - View certificate

Content Marketing Foundations
LinkedInApr 2020 - View certificate

Strategic Negotiation
LinkedInApr 2020 - View certificate

Management of Fashion and Luxury Companies
Università BocconiMay 2020 - View certificate

Advanced Branding
LinkedInApr 2020 - View certificate

Negotiation Skills
LinkedInApr 2020 - View certificate

Business Etiquette: Phone, Email, and Text
LinkedInApr 2020 - View certificate

The online marketing fundamentals
GoogleApr 2018 - View certificate

Content Marketing: ROI
LinkedInApr 2020 - View certificate

Basic Laboratory on Human Process (BLHP)
Indian Society for Applied Behavioural ScienceMar 2012 - View certificate

Google Analytics for Beginners
Google Analytics for BusinessApr 2018
Honors & Awards
- Awarded to Jainesh ShahBest Promotion Designer Hypercity Retail India Ltd Aug 2012 Best Promotion Designer Award
- Awarded to Jainesh ShahChampion Team Award for 30+ Hypercity Retail India Ltd Nov 2011 Sales growth of over 30 % last year during festival period
Volunteer Experience
Core Committee Member
Issued by Ratanchand Maganchand Dharamshala on Jan 2014
Associated with Jainesh Shah
Languages
- enEnglish
- hiHindi
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