Becky Hilinski

Experience

• 

  GE

  Jul 2006 - Jan 2010

  Project Manager
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  GE Money

  Jan 2010 - Sept 2011

  Marketing Campaign Manager
• 

  Synchrony

  Sept 2011 - now

  - Lead marketing strategy and execution for the Belk Rewards Credit Card portfolio focusing on lifecycle and online integration. - Drive sales through multi-channel lifecycle marketing strategies while partnering with client to drive awareness and functionality on Belk.com. Role Transition - Oct 2015 to Present:- Lead marketing strategy and execution for the Belk Rewards Credit Card program focusing on acquisitions. Partner with the Client and Field Sales team to understand in-store experience. - Develop and launch a new participation program, simplified SPIF program, and New Account offer tests to drive applications and accounts. Leverage existing capabilities such as ‘text to apply’ and continuously test targeting in prescreen campaigns to grow portfolio. - Drive loyalty rewards program strategy and execution by partnering with both Client and IT. Operationalized site codes in email and belk.com, executed first ever home page take over (apps +70% and accounts +116% YOY) and sold in roadmap for consistent marketing support of credit on belk.com journey. Show less - Lead and manage all components of Lowe's US Consumer Credit Direct Marketing campaigns from strategy development to execution. - Partner with the Client to align key business objectives, strategic vision, marketing calendar and gain buy-in. - Work closely with Analytic lead to proactively identify trends and modify campaigns to ensure marketing dollars are optimized. Evaluate and communicate marketing results to internal and external clients. Identify best practices in the industry and secure internal and external support for new initiatives and ideas. Show less

  • VP, Portfolio Development GPCC

    Feb 2023 - now

  • AVP, Process Quality & Control Manager

    Sept 2021 - Feb 2023

  • AVP, Strategic Statement Solutions

    Sept 2018 - Sept 2021

  • AVP Belk Marketing

    Feb 2014 - Sept 2018

  • Lowe's Consumer Marketing Manager

    Sept 2011 - Feb 2014