Arnaud KOUASSI

Google Career Certificates

Institut Universitaire d'Abidjan

EFC ECOLE FRANCAISE DE COMPTABILITE

University of Toronto

À propos de ce coursLa communication a changé ! Les règles traditionnelles pour parler et faire des présentations, coordonner les réunions, influencer les gens, négocier et vendre des idées ne s'appliquent plus dans un monde où règnent Skype, Messenger, la vidéoconférence et la téléconférence. Ce cours va vous présenter plusieurs concepts qui pourraient individuellement faire l’objet d’un cours à part entière et notre objectif est de vous donner des outils que vous pouvez mettre en… Show more À propos de ce coursLa communication a changé ! Les règles traditionnelles pour parler et faire des présentations, coordonner les réunions, influencer les gens, négocier et vendre des idées ne s'appliquent plus dans un monde où règnent Skype, Messenger, la vidéoconférence et la téléconférence. Ce cours va vous présenter plusieurs concepts qui pourraient individuellement faire l’objet d’un cours à part entière et notre objectif est de vous donner des outils que vous pouvez mettre en pratique et perfectionner par vous-même. Show less

UC Irvine

UCLouvain - Université catholique de Louvain

University of Illinois Urbana-Champaign

À propos de ce cours :Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients.

Université catholique de Louvain

Macquarie University

ESSCA

Les bases de la démarche d’innovation du MOOC Creative BOX - Édition 2016, cours en ligne proposé par l’ESSCA

University of Virginia

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the… Show more Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. Show less

University of Pennsylvania

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.You’ll learn key principles in- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with… Show more Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.You’ll learn key principles in- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Show less

Université Félix Houphouët-Boigny

Activities and Societies: Chorale, La cellule religieuse Sentinelle, Club of Basketball Sciences Économiques et Gestion

Chef de section

Associated with Arnaud KOUASSI