Ilan Freeman

Experience

• 

  Crush Foodservice, Inc.

  Feb 2014 - May 2016

  Brand Manager

  Crush Cubes is retail food brand that creates an all-natural way to cook fresh with big flavor, providing a quick and easy way to add spices and herbs to any dish.- Conducted in-depth, cross channel market research and competitor analysis on 100+ frozen products, collecting qualitative and quantitative data- Collaborated with sales partners to deliver market analysis, competitor positioning, and channel enablement strategies- Wrote marketing communications for grocery channel including monthly newsletter, recipes, and company blog posts- Created sales content and collateral (PowerPoint presentations, datasheets, in-store marketing plans) Show less

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  Hakuna Supply

  Jun 2016 - Sept 2020

  Founder and Owner

  Cannabis lifestyle brand offering a variety of personalized retail products via direct-to-consumer e-commerce and wholesale.- Directed day-to-day operations, including overseeing all marketing and B2B sales activities.Executed long-term business strategies by conducting market research and competitor analysis.- Achieved a 35% YoY revenue growth in e-commerce through tailored product positioning and messaging.- Increased customer LTV by 20%+ with the implementation of customer gamification and loyalty initiatives- Hired and managed 10+ employees and created procedures and protocols for all new hires, including training manuals, B2B sales scripts, software training, and best practices.- Expanded social media presence to over 30k followers through lucrative content creator and affiliate partnerships on Instagram and Facebook - Directed and approved marketing communication content across all platforms (digital multimedia, social, marketing/sales materials, trade shows, photo shoots, catalog, brochures, and promotions) Show less

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  Everhome Realty

  Sept 2020 - Mar 2023

  Everhome Realty is a technology lead real estate brokerage providing remote flat fee real estate services for selling and buying a home. - Led go-to-market strategy of core product launch- Collaborate with cross-functional teams across dev, sales, & marketing to develop strategic product marketing plans aligned with overall company objectives- Formulate target audience personas and refine product position and messaging for over 20 defined target audience- Correspond regularly with sales manager to deliver market insights for sales presentation to drive healthy pipeline conversions- Create high-impact marketing content for online channels (e-books, webinars, landing pages, websites, blogs etc.) using best practices for SEO/SEM implementation generating a 25% lift in organic web traffic.- Conduct A/B split tests throughout integrated marketing strategies such as paid search advertising (PPC), social media campaigns, email marketing campaigns and website optimization initiatives Show less

  • Director, Product Marketing and Strategy

    Jul 2021 - Mar 2023

  • Product Marketing Manager

    Sept 2020 - Jul 2021
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  FEVO

  Mar 2023 - now

  Product Marketing Manager