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Guo Jinchuan

Guo Jinchuan

Followers of Guo Jinchuan502 followers
location of Guo JinchuanSingapore

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  • Timeline

  • About me

    Integrated Media Lead at Nike SEA&I

  • Education

    • Singapore Management University

      2008 - 2012
      Bachelor of Science (BSc) Information Systems Management and Marketing

  • Experience

    • Mindshare

      Jul 2012 - Apr 2022

      • Account Director

        Oct 2019 - Apr 2022

      • Senior Account Manager

        Aug 2017 - Sept 2019

      • Account Manager

        Jul 2015 - Jul 2017

      • Senior Account Executive

        Sept 2014 - Jun 2015

      • Account Executive

        Dec 2013 - Aug 2014

      • Search Specialist

        Sept 2012 - Nov 2013

      • GroupM Media Master

        Jul 2012 - Aug 2012

    • Nike

      Apr 2022 - now

      • Fully responsible for all performance media activities in SEA&I region• Drive demand growth on dot com and app• Increase member growth on app with membership acquisition• Budget owner of XX million in FY• Collaborate with various cross-functional and agency teams• Reported directly to head of marketing of SEA&I for 1.5 years

      • Lead, Integrated Media Professional SEA&I

        May 2024 - now

      • Lead, Performance Media Professional SEA&I

        Apr 2022 - May 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Guo Jinchuan
      Most Effective Use - Programmatic Marketing MARKies Awards May 2020 Client: Japan AirlinesCampaign: Fly Once. Fly Always
    • Awarded to Guo Jinchuan
      Best Use of Programmatic Singapore Media Awards (SMA) Aug 2018 Client: InterContinental Hotels Group (IHG)