Christopher McCall

Experience

• 

  Wright State University

  Jan 2000 - May 2003

  Web Developer

  o Responsible for content management for all departments on University’s website www.wright.edu o Defined, developed and deployed web-based conference registration systemo Implemented registration system for the IEEE Control System Society conferenceso Established internal network and configured Web server for IEEE Control System Society conferences

• 

  Sole Proprietor

  Jun 2003 - Aug 2007

  Owner

  o Developed, marketed and sold internet-based point-of-sale system used in Cincinnati Bell and Cricket authorized dealerso Provided digital strategy including e-commerce & Website design from conceptualization to launcho Relational database design & programmed in PHP, SQL, JavaScript and HTML

• 

  Cincinnati Bell

  Sept 2005 - Feb 2017

  o Designed and delivered Google Analytics reporting insights to craft strategic, fact-based marketing decisionso Synthesized data to measure performance and deliver actionable insights driving business operations within the customer contact center eliminating over 60,000 contacts/year at the call centero Analyzed quantitative and qualitative data sources to understand website visitor behavior and identify on-going improvement opportunities in the digital channelo Created and pitched financial business cases to C-suite executives, and executing plans upon approvalo Directed IT projects to deliver efficiencies with web processes including definition of IT business requirements and writing and executing user acceptance test plans for deploymentso Defined and executed digital strategy increasing web sales from 3% to 12% of the company’s saleso Planned and managed $1M budget in support of online sales goalso Directed online sales and customer support channels with a team of 12o Collaborated with marketing, product and sales teams on strategy, design and implementation of corporate websiteso Managed vendor relationships with digital partnerso Key stakeholder directly responsible for IT transformation project outsourcing development resources improving the company’s bottom line Show less

  • Sr. Channel Manager - Web

    Sept 2007 - Feb 2017

  • Store Manager

    Sept 2005 - Aug 2007
• 

  Total Cable Solutions

  Sept 2017 - now

  Part of the innovative, fast-paced sales & marketing team I am a hybrid marketing and analytical guru responsible for driving aggressive sales growth through our digital channels.

  • Director, E-commerce and Marketing

    May 2018 - now

  • Principal Digital Strategist

    Sept 2017 - May 2018