Phillipa T. Pearson

Experience

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  HBO

  Jul 2001 - Oct 2023

  Digital Content Manager - Domestic Network Distribution

  Managed and supervised a cross-functional team, collaborating with Print Creative, IT, and client groups to maintain seven B2B websites.Successfully updated HBO and Cinemax promotional content weekly to drive user engagement and site traffic.Authored and revised copy for online promotions and sales content to enhance messaging and user conversion rates.Lead Web Designer:Spearheaded website development by transforming creative layouts from the Print Creative Group into functional HTML, enhancing user experience and site performance.Designed and developed HTML email campaigns for HBO/Cinemax programming, resulting in increased engagement and click-through rates when distributed to affiliates. Show less

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  Emmanuel Baptist Church

  Apr 2006 - Feb 2010

  Director of Hospitality and Special Events - Sacred Arts Ministry

  Signature Events: 2009 Rockefeller Tree Lighting with Aretha Franklin and Total Praise Choir. Marketing Campaign; Farewell Celebration for the Music Director at the Brooklyn Museum; Celebratory Gala for over 200 attendees at the South Africa Missions Trips in 2007 and 2008.Sole Event Producer:Managed all church signature events, locally and internationally, with diverse event types and scales.Conceptualized, designed, and executed events with limited budgets and volunteer staff.Procured transportation, venues, and vendors, demonstrating strong negotiation skills.Event Production:Produced concerts, theatrical performances, small group meetings, dinners, conferences, and retreats.Oversaw talent itineraries and merchandise sales for celebrity artists.Managed event space design, setup, and eye-catching event promotion materials. Show less

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  La Bon Fete Event Planning

  Jun 2007 - now

  Owner and Event Producer

  Signature Events: Nigerian Film Festival 2015 | 2015 Winner of TLC Channel’s Four Weddings (February 2010) | 2010 Stellar Awards – Public Relations | McDonald’s Corporate Holiday Party |Pet Tales Dog Party - Television Pilot Taping.Planned, coordinated, and executed a diverse portfolio of local and international events, encompassing corporate functions, community programs, social gatherings, idea exchanges, conferences, and exhibitions.Oversaw end-to-end event production, including budgeting, venue selection, contract negotiation, and décor design. Skillfully managed vendor relationships, including audiovisual and catering services.Crafted visually appealing print and digital materials, such as invitations, fliers, and collateral, customized to align with clients' creative preferences.Served as the primary point of contact for on-site meeting support services, supervising registration and event activities. Managed the overall conference and event management, including the selection and training of temporary and volunteer staff.Prioritized the delivery of exceptional customer service, consistently exceeding client expectations through adept relationship management, clear communication, and the delivery of outstanding event design and production services. Show less

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  Time Warner Women's Network

  Jun 2007 - Jan 2013

  Director of Events - Professional Networking and Development

  Signature Events: TWWN Private Anniversary Party at SAKS Fifth Avenue |Lunch and Learn with CNN’s Soledad O’Brien | Fashion Panel with style icon Diane Von Furstenberg | Women in Power Panel with CEO of Time Warner Inc., Jeff Bewkes |HBO/Gloria Steinem- in Her Own Words screening/discussion | Times Two Book Signing/Discussion with Sarah Kate Ellis |REAL SIMPLE Magazine – The Making of a Brand Event; Communications networking breakfast with Nancy Valentine. Strategically organized and executed over 50 staff development events across various Time Warner divisions, ranging from intimate gatherings to large-scale productions, resulting in a 20% increase in overall employee engagement and professional development.Directed the creative process, including event design, décor, and the development of invitations, resulting in a consistent 95% positive feedback rate from event attendees.Managed budgets for numerous movie screenings, book signings, and networking events, consistently achieving a 10% cost savings through efficient resource allocation.Collaborated within interdisciplinary teams to conceptualize, develop, and successfully execute events, resulting in a 30% improvement in team cohesion and project success rates.Effectively supervised and coordinated a team of 20 volunteers during each event, leading to a 25% reduction in event-day operational errors and ensuring a smooth and memorable attendee experience.Orchestrated vendor and caterer management, coordinated A/V production, and liaised with security teams, reducing security incidents by 15% and receiving consistent positive feedback from security teams. Show less

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  Stellar Awards

  Jan 2010 - Jan 2010

  PR assistant
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  Cinder Entertainment Agency

  Jun 2015 - now

  Director of Events - Up Close and Personal Tour

  Signature Event: Up Close and Personal Concert Tour, starring Grammy Award Winners: Tye Tribbett, Jason Crabb, and Comedian AKINTUNDE. Successfully executed on-site event production and skillfully managed client relationships for seamless event delivery and long-term partnerships.Led venue selection, evaluation, contract negotiations, and global calendar management to optimize event outcomes.Established connections between event outcomes and key metrics, determining ROI and outreach effectiveness.Collaborated with the Social Media team to develop, deploy, and analyze marketing programs across various social networks.Oversaw creative marketing, PR, and promotion, enhancing brand visibility and engagement.Managed and mentored the Field Special Events team, fostering professional growth and team excellence. Show less

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  Exploratory Committee for Veronica T. DeLandro for Mayor of New Britain, CT

  Jan 2021 - May 2021

  Director Of Communications

  Signature Event: Created branding and online presence, marketing materials, website for the exploratory campaign.Created branding and online presence, marketing materials, website for the exploratory campaign.Hosted and coordinated virtual fundraisers raising 37k in the first 3 months of the campaign.Provided assistance and analysis through letter writing, member coalition, lobbying and testimony.Reviewed and approved all imagery and photos to be used in campaign advertising.Managed the Communications team including designers, publicists, social media content posters and interns.Developed new and repeat programs and logistics for the campaign; coordinated and built outreach with over 50+ local and regional companies, community partners and elected officials. Show less