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Iliyana Geosheva

Iliyana Geosheva

Followers of Iliyana Geosheva1000 followers
location of Iliyana GeoshevaBulgaria

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  • Timeline

  • About me

    Experienced Marketing & Certified Employer Branding Professional | Amplifying Business-to-Employee (B2E) Strategies | Transforming Brand Visibility

  • Education

    • University prof. dr. Asen Zlatarov

      2000 - 2001
      Specialist Accounting and control

    • University prof. dr. Asen Zlatarov

      1997 - 2001
      Master's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  • Experience

    • Balkan ES Team Ltd

      May 2001 - Dec 2005

      Balkan ES Team Ltd – MarketingBulgarian Representative of global sports and lifestyle brands – NIKE, ConverseMarketing Manager for all company representative brandsLocal adaptation and integration of global marketing plans, media and advertising agencies contacts, contract preparing, wholesales and retail monitoring, exclusive stores merchandising Office organization;Contacts with customers and other business partners;Store availability;Book keeping;Administrative and technical support;Logistical tasks;Typing and correcting documents

      • Marketing Manager

        Jan 2004 - Dec 2005

      • Secretary

        May 2001 - Dec 2003

    • Elmec Sport Bulgaria Ltd.

      Jan 2006 - Jan 2014
      Marketing Manager

      Bulgarian Representative of global sports and lifestyle brands – NIKE, Converse, UGG, Juicy Couture, member of Folie-Folie GroupMarketing Manager for all company representative brands, including also Women' Secret in past.Local adaptation and integration of global marketing plans, media and advertising agencies contacts, contracts preparing, wholesales and retail market monitoring, control of exclusive stores visual merchandising and budgets

    • Luxoft

      Feb 2014 - Mar 2022

      Luxoft, a DXC Technology Company, (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Luxoft uses technology to enable business transformation, enhance customer experiences, and boost operational efficiency through its strategy, consulting, and engineering services. Luxoft combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications. Luxoft is well known for its consistent high level of delivery and complex project management, its premier digital engineering talent, exceptional client focus, and agility, creativity, and remarkable problem-solving capabilities.For more information, please visit www.luxoft.com. Show less

      • Regional Employer Branding Manager at Luxoft // Bulgaria, Romania, Western Europe

        Mar 2019 - Mar 2022

      • Regional Marketing Manager

        Apr 2016 - Mar 2019

      • Country Marketing Manager

        Feb 2014 - Mar 2019

    • Luxoft Bulgaria

      Apr 2022 - Dec 2024
      Head of Employer Branding EMEA

  • Licenses & Certifications

    • Agile Project Management: Agile, Scrum, Kanban & XP

      @Genman Solutions
      Nov 2024

    • Management of Distributed and Virtual Teams

      Luxoft Training Center
      May 2023

    • Working in Multinational Teams

      Luxoft Training Center
      Jun 2021

    • Luxoft People Management (PPM) University

      Luxoft Training Center
      Mar 2016

    • New Marketing Masterclass

      David Meerman Scott
      Nov 2012

    • Techniques and Secrets for Successful Low Cost Marketing

      BG Sert Register
      Feb 2010

    • Employer Brand Management Master Class with Simon Barrow

      To The Top Agency
      Nov 2016

    • 9 AI Superpowers - Marketing Masterclass

      MMC Learning
      Nov 2024
      View certificate certificate

    • AI for business - fundamentals for managers & leaders

      Udemy
      Oct 2024

    • Project Management with ChatGPT: ChatGPT Project Management

      YESI EDUCATION
      Sept 2024

  • Honors & Awards

    • Awarded to Iliyana Geosheva
      100 Best HR Profesionalists Career Show Oct 2022
    • Awarded to Iliyana Geosheva
      2nd place in Business Debut for 2014 B2B Media Jun 2015 Luxoft Bulgaria was ranked one of Top 3 companies that debuted on the Bulgarian market in 2014. The prize proves once again that Sofia-based R&D centre launch was implemented and communicated successfully, thus, establishing a solid basis for further activities aimed at building company’s reputation.
    • Awarded to Iliyana Geosheva
      3rd place in the ‘Corporate PR Campaign’ 2015 Bulgarian Public Relations Society (BPRS) Jun 2015 The Bulgarian Public Relations Society awarded the campaign “Luxoft opens R&D center in Bulgaria” 3rd place in the ‘Corporate PR Campaign’ category of the Annual PR Prize competition. The campaign won the appreciation of the jury thanks to the timely and proactive approach to Corporate Communications that was used in the campaign. At the time of the opening of its office in Sofia in February 2014, Luxoft was relatively unknown in Bulgaria, apart from some rare news publications about… Show more The Bulgarian Public Relations Society awarded the campaign “Luxoft opens R&D center in Bulgaria” 3rd place in the ‘Corporate PR Campaign’ category of the Annual PR Prize competition. The campaign won the appreciation of the jury thanks to the timely and proactive approach to Corporate Communications that was used in the campaign. At the time of the opening of its office in Sofia in February 2014, Luxoft was relatively unknown in Bulgaria, apart from some rare news publications about its global operations in IT-specialized magazines. In the first year of its establishment Luxoft Bulgaria managed to become a renowned company in Bulgarian IT sector. Show less
    • Awarded to Iliyana Geosheva
      Poland Employer Branding Excellence Award 2015 for Innovation HRM Institute Jun 2015 Luxoft showed great creativity in its quest to become the Employer of Choice in the country, including its highly successful A-Player Campaign