Evan Brown

Experience

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  University of Iowa

  Jan 2001 - Jan 2004

  Marketing Representative

  - Managed the marketing and promotional activities for the University Bookstore and Iowa House Hotel accounts within the University of Iowa's Marketing & Design Department.

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  Carmichael Lynch

  Mar 2005 - Oct 2007

  Account Manager, Traditional + Interactive

  Responsible for management of all interactive initiatives on the Porsche account, including harmonization of efforts amongst general and direct marketing teams, analysis and optimization of all campaign performance and budget oversight.- Oversaw production of all digital components for the integrated launch of the new Porsche Cayenne - Developed the 2007 eNewsletter calendar, managing content development and creative execution.Responsible for management of traditional marketing efforts on the Harley-Davidson’s MotorClothes and Parts & Accessories and Blue Cross Blue Shield accounts, leading strategic, planning and creative processes.- Conducted one-on-one and street intercept interviews at Sturgis and Daytona motorcycle rallies aimed at gaining better understanding of 18-34 yr. old rider segment. - Major contributor to the 2006-2007 “Handwritten” campaign; piloting conceptual development, production and media trafficking. - Lead strategic thinking behind the H-D Ad Planner, an online promotional kit providing dealers with customizable ad creative for local market use. Show less

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  Brainco - Advertising and Design School

  Jun 2007 - Oct 2007

  Adjunct Professor: Consumer Behavior & Branding

  - Provided instruction to college students on the fundamental principles of consumer behavior and branding and its application within the creative process. - Created course curriculum, weekly lesson plans and assignments designed to help with career advancement within advertising industry.

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  Crispin

  Oct 2007 - Jul 2009

  Content Manager, Interactive

  - Responsible for stewardship of all creative initiatives on the American Express OPEN and Guitar Hero accounts, with an emphasis on the interactive components.- Played an integral role in the launch of OPENForum.com — the first social network and resource for small business owners — with a primary focus on content strategy development and performance optimization.- Post-launch responsibilities also included the development and implementation of OPENForum’s Content + User Engagement strategy, and integration of new tools + features, which helped increase page views from 425k in 2007 - 2008 to 5.1 million in 2009, and 10.5 million in 2010. - Responsible for managing the American Express OPEN Plum Card launch campaign and strategic repositioning of the Business Gold Rewards Card.- Member of two successful pitch teams that resulted in award of Guitar Hero and Buell Motorcycles business. Show less

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  Wieden + Kennedy

  Jun 2010 - Aug 2010

  Account Supervisor, Freelance

  - Managed conceptual development and production of 13 television spots for the 2010 "Life’s a Moving Target" campaign, and oversaw initial conceptual development of the 2010 Holiday digital campaign.

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  Fallon

  Sept 2010 - Sept 2011

  Interactive Account Director

  - Served as a trusted advisor to Senior clients and managed all interactive aspects of the H&R Block business, including strategic planning and creative development, project timelines and budgets.- Led development and post-launch optimization of the “Never Settle for Less” campaign – an integrated marketing effort to drive consideration and use of H&R Block’s tax prep services. - Collaborated with external media partners to develop and manage a 14.4B impression contextual and behavioral re-targeting initiative to support “Never Settle for Less” campaign.- 2011 campaign resulted in a 78% increase in online appointments scheduled (+500k), a +27% online returns filed, +14% new online clients and reversed a 6yr decline in revenue.- Partnered with the Director of Digital Strategy to develop the strategic architecture for the 2012 Tax Season’s social media strategy. Show less

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  Freelance

  Jan 2012 - Feb 2015

  Full-time Grad Student + Senior Integrated Strategist

  - Provided strategic counsel and support to agencies and startups in the areas of brand development, integrated communications and new product innovation. Clients: VUDU, Little & Co and WoodThumb.

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  Audi of America

  Feb 2015 - Aug 2018

  Senior Innovation Strategist

  - Played central role in Audi Innovation Research SF office’s growth from a trend scouting outfit into a user-centered innovation department tasked with growing Audi’s mobility services portfolio.- Actively researched emerging markets, tech and trends to uncover changing consumer behaviors and market opportunities – synthesizing findings into project briefs, reports and presentations.- Core member of the global, multi-disciplinary team that developed the vision for Audi’s digital connected ecosystem, myAudi, which began Audi’s transformation into a mobility service provider. - Principle U.S.Strategist on Tuesday 2025 project, a collaboration with AIR teams in Ingolstadt and Beijing, that provided thought leadership and influenced development of Audi's 2025 Strategy.- Collaborated with AIR team in Ingolstadt to create, SHAIRE, a full-day conference to inspire innovation within Audi AG, comprised of presentations and mini-workshops around topics like design thinking, digital transformation and future mobility. - Partnered with members of the Audi CODE and TechHub departments to evolve our process to include rapid prototyping capabilities by combining design thinking and LEAN / AGILE methodologies.- Selected to represent Audi for the 10 Year Vision Academy, a consortium of thought leaders from IKEA, Siemens, Bosch + Hornbäch, formed to explore future topics from an industry-agnostic lens.- Designed and facilitated training workshops and design sprints for project teams and departments across the global enterprise.- Expanded Audi’s partner network with an emphasis on start-ups, innovation thought leaders and subject matter experts across a diverse range of industries. Show less

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  Beyond

  Aug 2018 - Jan 2019

  Senior Strategist

  - Lead Strategist, reporting to VP of Strategy, brought in to evolve Studio’s strategic competency in design research and design thinking disciplines, and elevate overall caliber of work.- Client work focused on shaping strategic direction for Samsung Kids, Pay & Bixby (digital asst). - Developed go-to-market plan for new Kids+ service. Plan included: positioning strategy, customer personas, campaign framework, messaging hierarchy, channel strategy and marketing calendar.

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  Freelance

  Feb 2019 - Jan 2021

  Senior Integrated Strategist

  - Providing freelance product marketing and design strategy support to project teams, agencies and organizations across a diverse range of industries and geographies.

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  Tallwave

  Jan 2021 - Jun 2022

  Senior Strategist
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  University of California, Irvine Division of Continuing Education

  Jan 2022 - now

  Advisory Board Member

  Member of the Advisory Board for the University of California, Irvine Division of Continuing Education's Customer Experience Certificate Program.

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  Expedia Group

  Jun 2022 - now

  Senior Design Strategist