
Timeline
About me
PR Director
Education

St dunstan's college
1990 - 1998English literature
Experience

Business traveller
Mar 2000 - Feb 2002ReporterWrote travel news stories and featuresRepresented magazine at press events and on research tripsAppeared as a travel expert on BBC Breakfast News

Mortgage solutions
Mar 2002 - May 2005Supplements editorWrote news and features on banking, cards, insurance, investments and mortgagesManaged sponsored supplements and client relationshipsCopywriter on brochures produced for Royal Bank of Scotland, BM Solutions and NatWestResponsible for proof-reading, sub-editing and signing off pages

Incisive media
May 2005 - Jun 2006Features editorSole responsibility for features section – writing, commissioning and editing featuresManaged editorial staff Arranged and chaired high-level round table discussionsManaged supplements and client relationshipsDevised and co-ordinated seminar programme for flagship roadshows

Kensington mortgages
Jul 2006 - Feb 2009Pr managerDevelopment and implementation of PR strategyCrisis management and reactive communicationsCorporate communications and copywritingInternal communicationsAgency management

Investec
Feb 2009 - Jan 2015MarketingManaged marketing activity for the retail mortgage business, including the relaunch of Kensington Mortgages and the launch of a new Investec lending proposition. During my time at Investec, I was identified as a future leader within the bank and given the opportunity to take part in the executive training and development programme, working closely on different projects with other departments.

Kensington mortgages
Jan 2015 - Sept 2016Head of marketing & communicationsLed marketing strategy and delivery for Kensington Mortgages following its purchase by Blackstone and TPG. Working closely with the sales team and executive committee, we delivered activity to support the business in achieving its commercial objectives.The role included four main areas of management – marketing team, agency relationships, budget and key stakeholders.

Castle trust
Sept 2016 - Jan 2018Head of marketing - mortgagesFree of the legacies which hinder conventional lenders, our sophisticated and flexible approach delivers innovative, bespoke solutions to meet a broad range of customer needs. We write first and second charge loans, with the option to roll up some or all of the interest.Our products are available for a range of purposes, including buy to let and business purpose, and we lend to a range of customers, including ex-pats and foreign nationals, as well as corporate borrowers.We have the risk appetite to do interesting things and the expertise to ask the right questions.If it makes sense, we’ll find a way. Show less

Also communications
Jan 2018 - nowManaging directorI started Also Communications to provide unrivalled specialist PR, content and communications support to businesses with an interest in the UK mortgage market.When you work with Also Communications, you work with me, so what are you getting?With 16 years in the industry, spanning roles such as journalist, PR manager and head of marketing, I have a unique combination of experience to help your brand cut through the clutter.I started writing about mortgages in 2001, as a journalist working on Your Mortgage, Mortgage Edge and Your Money. I moved to Mortgage Solutions as Features Editor in 2004, before joining Kensington Mortgages as PR Manager in 2006.At the time, Kensington was a FTSE 250 company, and I managed PR and communications through an eventful decade, which included the purchase of the business by Investec, subsequent sale to private equity, the global banking crisis and a fine by the regulator.During this period I also took the reins of all marketing activity, helping Kensington to reposition and re-enter the market, as well as launching a new lending proposition for Investec. I joined Castle Trust as Head of Mortgage Marketing in 2016 and embedded PR, content and marketing strategy that delivered an uplift in website traffic of more than 400% in just 12 months.I have been finalist in the category of Marketer of the Year at the British Mortgage Awards on five separate occasions, and I have been shortlisted for Mortgage PR of the Year at the Headline Money Awards twice. I am also CeMAP qualified. Show less

The association of short term lenders
Jan 2019 - nowAssociate member
Square 1 media limited
Jul 2019 - nowDirector
Licenses & Certifications

Certificate in mortgage advice and practice
Institute of financial services
Advanced analytics
GoogleAug 2017- View certificate

Crossfit level 1 trainer certificate
Crossfit educationMay 2025
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