Experience

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  Cyberspace nigeria

  Dec 2018 - Sept 2021

  Digital marketing analyst

  - Implemented A/B testing frameworks for key campaigns (e.g., LaughWella), identifying the most effective marketing strategies and creative elements, thereby enhancing campaign performance and ROI- Analyzed organic and paid search performance data to provide actionable insights, significantly improving website ranking, traffic, and customer outreach, resulting in a 25% increase in email open rates.- Leveraged Google Analytics to perform deep-dive analysis of social media and website engagements, successfully enhancing overall engagement metrics by 20% through data-driven optimizations. - Partnered with software development teams to drive user experience enhancements, increasing user engagement by 15% through iterative testing and data-informed design improvements.- Independently enhanced technical proficiency by studying programming codes, facilitating a more effective bridge between marketing and development teams, improving project collaboration efficiency by 20%. - Conducted comprehensive data analysis on user traffic across company websites, deriving insights that led to a 10% improvement in conversion rates through targeted interventions. - Developed comprehensive reports and delivered insightful presentations to stakeholders and management, synthesizing complex data into actionable insights to support strategic decision-making. Facilitated data-driven culture by empowering leadership with timely, relevant, and visualized data interpretations. Show less

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  Iris care group - supported living

  Oct 2022 - now

  Senior support worker

  • Expertly extracted and analysed employee timekeeping data from the Softwork app to identify trends and discrepancies in clock-in and clock-out times, enhancing workforce management strategies • Developed and delivered compelling presentations to senior management, translating complex data findings into actionable insights that informed strategic decision-making processes • Designed sophisticated Excel-based timesheets and calculated summary reports for employee activities, improving payroll accuracy and administrative efficiency. • Led and mentored a team of 5, instilling best practices in data management and analytics, which resulted in a 20% increase in team efficiency and enhanced patient care quality. • Managed and ensured the accuracy of patient and employee data within Microsoft 365 SharePoint, implementing best practices for data integrity, security, and compliance. • Reported on client behaviour trends using the Nourish app, providing actionable insights. Show less

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  Freelance

  Jan 2024 - now

  Data analyst

  • Developed and implemented ETL process for inventory data using Python (Pandas), achieved a 15% reduction ininventory costs and a 20% increase in turnover while working on a project with Faborks Consulting Ltd.• Developed Sales and Revenue KPIs for Elicit Software Ltd. Created a Power BI dashboard to support financialforecasting, enhancing revenue insights and optimising customer acquisition strategies.• Built a churn behavioural model in Python and visually compelling Tableau dashboard for Stakeholders,identifying high-risk customers and recommending targeted retention strategies that reduced churn by 10% whileworking on a project with Elicit Software Ltd.• Optimised production scheduling using Excel and Power BI to enhance efficiency by at least 18% and reducinglabour costs by 10% while working on a project with Faborks Consulting Ltd.• Acted as the primary client contact, enhancing project deliverables and client satisfaction through effectiveproblem-solving and technical specifications development. Utilised tools like Trello, Microsoft Teams, and Slack.• Conducted data mining by collecting data in Excel from live plants and air samples, followed by statistical analysisin SPSS to identify trends and insights. Show less

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  Tusome africa

  Nov 2024 - now

  Data analyst