Experience

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  Hacienda harley-davidson

  Dec 2001 - Aug 2004

  Service technician (formerly, sales porter)

  Gained valuable, hands on sales experience working at this motorcycle dealership.

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  Sonoran motorcycles

  Sept 2004 - Apr 2006

  Service manager (formerly head technician)

  • Promoted from Head Technician to Service Manager for consistently exceeding job performance expectations for this rental and service shop with a variety of motorcycle makes and models. • Showcased strong communication and relationship building skills with local motorcycle dealers to acquire parts.• Played an integral role opening a new location and providing exceptional service to customers, including estimates.

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  Chandler harley-davidson

  Aug 2007 - Dec 2009

  Floor supervisor/sales associate

  Company: Chandler Harley-DavidsonLocation: Chandler, AZTime period: 2007–2009Description— Demonstration of knowledge of Lemco sales process.— Fast-track promotion to floor manager and team leader roles for exhibiting outstanding performance.— Establishment of reputation for maintaining ranking on the top five among sales staff throughout the RideNow Corporation.

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  Doc's harley-davidson

  Feb 2009 - Mar 2013

  Sales and business manager

  Company: Doc’s Harley-DavidsonLocation: Kirkwood, MOTime period: 2009–2013Description— Provision of education, training, and management to new sales associates on C.U.S.T.O.M. sales process and CONNECT including Talon, Deallink, Menu Link, h-dnet, and dealer track.— Management of inventory through Motorcycle Planning Report (MPR), mix manager report, and vehicle order.— Driving of positive sales improvement from 2009 to 2012 covering the increase of front-end sales profit by 21% and backend gross profit by 60%. Show less

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  Ted's motorcycle world

  Mar 2013 - Apr 2014

  General sales manager

  Title: General Sales ManagerCompany: Ted’s MotorcycleLocation: Alton, ILTime period: 2013–2014Description— Administration of daily sales activities, introduced a sales process.— Implementation of a consistent desking process to maximize profitable.— Management of aging inventory, while ordering all new bikes for Honda, Can-am, and Harley-Davidson.— Introduction of a new sales program which subsequently increased profitability and customer service index scores.— Go-to-person as key contributor in increasing gross and operating profit margins by 3% in 2013; as well as net income before taxes by over 5% from 2012 to 2013. Show less

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  Mike's famous harley-davidson

  May 2014 - Jan 2015

  General sales manager

  Title: General Sales ManagerCompany: Mike’s Famous Harley-DavidsonLocation: New London, CTTime period: 2014–2015Description— Spearheading of daily sales activities for growing multiline motorcycle dealership; along with ordering inventory processes for Harley-Davidson, Seadoo, and Polaris branded motorcycles.— Oversight of managers across multiple departments including Sales, Finance, Parts, Service, and Motor Clothes.— Fulfillment of human resources functions involving interviewing and hiring new employees, as well as training sales associate regarding best practices of customer acquisition and retention.— Full responsibility in digitalizing forms, implementing menu-based selling with Menulink, and utilizing ride today financial to expand market share that resulted to the improvement of efficiency of finance and insurance office.— Launching of new CRM tool that enhanced write-up and desking process and increased profitability and customer service index scores.— Commendation for skills in attaining 73% unit sales and Bar Shied status by two tiers in nine months.— Improvement of volume of units sold by 94% and maximization of total gross profit by 84% from 2013 to 2014. Show less

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  Rawhide harley-davidson

  Mar 2015 - Jan 2016

  General sales manager

  Title: General Sales ManagerCompany: Rawhide Harley-DavidsonLocation: Olathe, KSTime period: 2015-2016Description— Dealing with the balance of volume and gross profit as well as KPIs.— Facilitation of training to sales managers, assistant sales managers, fit specialist, customer service managers, customer experience managers, and business managers.— Presiding over daily sales staff meeting while monitoring contracts to ensure prompt funding.— Analyses of all deals before finalization and ensuring compliance of audit checks, compliance, and menu presentation.— Oversight of the Customer Service Center (CSC), responsible for supervisinf production including outbound call volume, appointment set, shown, and confirmations and campaigns; as well as internet fit specialist on appropriate phone scripts and recorded calls.— Full accountability in guaranteeing proper implementation of CXI program.— Provision of outstanding customer service and experience to customers.— Expert management of aging inventory, wholesale units, and auction units while ensuring all trade-ins were bought before finalization.— Enforcement of KPI tracker within the Sales and CSC departments, leading to the creation of front of mind concept for both departments to review KPI at least three times.— Generation of checklist for each position which listed all daily responsibilities to guarantee completion of activities.— Presentation of five-step grant Cardone’s negotiation process to sales managers and assistant sales manager for the improvement of GP. Show less

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  Harley-davidson of pensacola

  Feb 2016 - Apr 2018

  General sales manager

  Title: General Sales ManagerCompany: Harley-Davidson of PensacolaLocation: Pensacola, FLTime period: 2016–2018Description— Administration of monthly “All Store” meeting to establish an above-the-line culture throughout the dealership and set the dealership’s core beliefs, while evaluating pervious months performance and national rankings— Implementation of annual budget based off of previous years transactions, while setting 10X goals and plan on how to attain the set goal each month.— Conceptualization of marketing agenda to build a reputation in the community; rotation between a major event weekends starting off with bike night on Thursday’s night with the event rolling through the weekend, a minor event will follow the major event.— Spearheading of ACV of all trade-ins to maintain clean inventory while sending all imports, aged, or high-mileage bike to auction.— Assessment of monthly composite to determine what’s going well and what needs improvement; as well as key performance indicators (KPI) daily.— Handling of staffing levels and expenses with department managers.— Hands-on management of CXI scores by asking for all 10’s on the purchase experience survey on the TTR and upon completing their bike deal in the business office.— Execution corrective actions to resolve any problems.— Active involvement in 20 club meetings to continue and sharpen the axe and better our best.— Top 20 dealers for new bike sales.— Demonstration of expertise in boosting the following initiatives:o Volume and profitability across all departments through daily training of the sales process, and product knowledge training;o Total volume of 82% in the first year of business;o Backend profit by 100% with 1,800 PPU benchmark;o Net profit by 3% to 4% while continuing strong net profit month over month; and o Front-end profit by 5 to 7% from buy and sell and averaged high teens new bike margin each month. Show less

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  Mike bruno's northshore harley-davidson

  May 2018 - Jul 2022

  General manager
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  Mike bruno's freedom harley-davidson

  Jul 2022 - Nov 2023

  Managing general partner
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  Mcculloch innovations llc

  Dec 2023 - now

  Managing member

  McCulloch Innovations will grow your revenue and bike sales year over year by adapting to new proven business practices and utilizing social media, digital marketing, AI, & API. We aim to make purchasing convenient for customers through streamline in-person or virtual purchase experience.