Experience

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  Mauve group

  Mar 2011 - Dec 2013

  International sales consultant

  * Developing and promoting tailor-made HR and employment solutions for clients in a wide-range of industries, incorporating payroll, immigration, contract management, benefit programmes, tax and legal compliancy and employee insurances * Account-managing existing client portfolio including Ericsson, British Medical Journal Group, Princeton University, Shell and Teach For All. * Presenting and promoting our solutions and services to prospective customers at meetings * Networking for new business and partners at global mobility events, HR conferences and expositions. * Writing promotional literature and assisting with the design marketing concepts * Lived and worked in Bangkok, Thailand for 4 months in 2011 assisting with transition to new offices and researching the development of our Asian business, providing on-the-ground support to expats, sourcing new immigration and payroll partners, and redeveloping our promotional and advertising concepts in the Asia Pacific * Chosen by directors to attend Society of Human Resource Management Annual Conference and Exhibition in Las Vegas 2011 and Atlanta 2012, fronting the company’s expo stand and networking at conference HR events. * Key member of company marketing committee responsible for creating the concept for our new exposition stand and accompanying client brochure. * Selected to represent Mauve at client and partner meetings in Thailand, Singapore, Malaysia and the Ukraine. * Sourced and co-ordinated new office move during three-month posting in Thailand; managed the recruitment process for two new staff members in Bangkok office; increased the scope of our services in Thailand by sourcing new immigration and payroll partner. * Appointed as Digital Marketing and Social Media Representative for Mauve during US visits. * Key account manager assisting with the tender, planning and rollout of HR services for a major oil and gas project in Donetsk, Ukraine Show less

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  Forkbeard fashion agency

  Jan 2014 - May 2016

  Sales manager (south)

  - Managing independent and multiple retail key account portfolio across 4 menswear brands- Sourcing and opening new doors for menswear brands- Client customer service liaison, escalating issues as and when required- Showroom and field sales presentations for prospective clients- Store visits to existing and prospective clients

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  Mauve group

  May 2016 - now

  Responsible for creating and implementing strategy to communicate Mauve Group’s messaging, brand and identity across internal and external channels. My duties include:- Developing and implementing a PR and Communications strategy to build Mauve’s reputation and brand.- Carrying out link building and developing media relations with influential publications and thought leaders.- Building corporate and social responsibility strategies.- Developing and implementing crisis management strategies.- Composing or approving messaging in media releases, public relations statements and other press or public materials.- Working with Head of Marketing and Marketing department to develop Mauve’s brand and communicate it to consumers. - Acting as brand guardian, ensuring branding remains consistent across all marketing initiatives, external documents and communications.- Standardisation of a definitive company culture – work with senior leadership to turn organisational goals into a company-wide ethos.- Implementing internal communications strategy in conjunction with senior management.- Collaborating with the Marketing department to create and implement content marketing strategy.- Overseeing production of written content including social media posts, articles, brochures and sales documents, adverts, website posts, events materials and so on. Show less - Managing key internal relationships with IT, driving site enhancements and optimising website content, utilising CMS (content management system) software.-Managing campaign activity to drive brand awareness and customer acquisition.-Managing SEO and Social ad campaigns.-Creating and managing social media content plan, sourcing relevant content to improve customer engagement across our social channels, blog and webinars. -Supporting development of eCRM (electronic customer relationship management) plan to maintain calendar of content.-Monitoring and evaluating analytics and conversions from digital channels, analysing the success against KPI’s, to improve customer journey and conversion rates.-Creating and editing copy for business development tenders and other written resources across the organisation.- Creating and co-ordinating webinar series; managing registrations, creating content, overseeing production and collating new lead data for business development/sales team.- Providing general support to the Group Marketing Co-ordinator with management of all marketing activity including planning for and co-ordination of exhibitions and conferences. Show less

  • PR and Communications Manager

    Feb 2020 - now

  • Digital Marketing and Content Editor

    May 2016 - Feb 2020