Experience

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  Joshbro communications

  Apr 2011 - May 2011

  Intern
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  Grey group

  May 2013 - Jun 2013

  Summer intern

  I interned at Grey Group for 1.5 months in the Client Servicing and Account Planning departments. I worked as a research trainee and helped my seniors for their pitches and presentations. I also accompanied my seniors for field research visits.

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  Mccann relationship marketing

  Aug 2013 - Jan 2014

  Management trainee
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  Child matters

  Jul 2014 - Apr 2015

  Communications intern
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  Tracta

  May 2015 - May 2016

  Media coordinator / account executive

  - Campaign planning, management, optimisation across third party adservers, Google Display Network and Facebook Business Manager as well as tracking- Social media planning, execution and performance tracking - Campaign analysis, reporting and recommendations- Booking and buying media

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  Omnicom media group

  May 2016 - Mar 2017

  Campaign manager

  - Working closely with Clients and Senior Digital Planners to create and execute end-to-end online display and social campaigns- Troubleshooting day-to-day issues on various adserving platforms such as DCM, FlashTalking- Living and breathing DCM, DBM, FlashTalking, Facebook Business Manager and of course, Microsoft Excel on a daily basis- Collating digital creative specifications and ensuring timely dispatch- Evaluating campaign performance and optimising to best performing creatives/media placements- Currently training fresh Media Graduates to become a proactive, self-sufficient Campaign Executives Show less

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  Crimtan - data. driven. marketing.

  May 2017 - Jul 2019

  Programmatic trader

  - Implementing and managing day-to-day programmatic buys across multiple Demand Side Platforms for campaigns within AU & NZ as well as Singapore, Japan, Hong Kong, China and Malaysia across the travel, finance, entertainment, retail and energy sectors- Optimising campaigns to against multiple KPIs (CTR, CPA, CVR, Viewability, Leads, Lands) by applying data driven strategies and various optimisation techniques- Working closely with the Sales and Strategy team to provide top quality, valuable insights and recommendations for all display & video campaigns- Working across multiple platforms such as Appnexus, Brightroll (Oath), DBM and our proprietary platform (Crimtan) to best achieve the client’s advertising goals/KPI- Constantly upskilling on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks Show less

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  Streamotion

  Jul 2019 - Jul 2021

  Programmatic specialist

  - Day to day implementation, trafficking, optimisation and pacing of 100+ sports events and entertainment based programmatic campaigns- Executing and delivering those programmatic campaigns across display, video, mobile and OTT.- Keeping track of budget pacing and optimise budget and bids towards set targets- Reporting and analysing early post launch campaign activities, providing actionable insights, data patterns and trends and relate this back to the impact on the business- Ensuring that the correct audience segments from a DMP are deployed in DSPs- Providing audience segmentation recommendations to the data team- Using multiple consoles to pull data for use in statistical analysis and generate insights and optimisations on audience and media delivery- Managing the day to say SPO in accordance with top line acquisition strategy in place Show less

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  Samsung ads

  Jul 2021 - now

  Client solutions manager