Yifei Wang

Experience

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  The Coca-Cola Company

  Jul 2003 - Aug 2003

  Intern

  Marketing material translation

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  Adaico

  Nov 2006 - Feb 2009

  Sales/Export Manager

  2007.5 - 2009.2Sales Manager, Kunshan, China• Internal sales management for parent company and external sales to Europe and America.• Trade show organization and exhibition in Germany and USA 2006.10 - 2007.2 Purchasing Specialist, Kunshan, China• Automotive accessories purchasing for European clients• Suppliers selection, screening, visiting and managing

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  Chery International

  Jun 2009 - May 2013

  • SKD production coordination• Localization and suppliers selection• Chinese and Venezuelan government relations and PR• Chery branding in Venezuela through fairs, marketing events, public ceremonies, press, etc• Dealer network development and management• Store layout design and supervision• Political and economic situations analysis Mexico market research. Sales for Central American countries.

  • Sales Manager

    Jan 2011 - May 2013

  • Sales Assistant

    Jun 2009 - Dec 2010
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  Zotye Global

  Mar 2014 - Mar 2015

  Overseas BD Manager, Marketing/Branding Manager

  Marketing:To build and market a Chinese local car brand in overseas markets unifying brand image cross the board through various endeavors with local distributors in order to achieve a recognized brand on par with other well-known Chinese brands. It is hoped that a better brand recognition will spur end sales.Key responsibilities include but not limited to:• In charge of redesign and launch of the new website and its regular updates afterwards, processing all the messages left on the guestbook.• Press release writing, editing and translating.• Managing and extending VI elements based on logo without outside agency such as letterhead, name card, signature, PowerPoint, stickers, etc.• Editing and localization all publication materials such as brochures and posters for overseas markets.• In-house social media management, LinkedIn for overseas distributors, Instagram and Facebook for end users.• Overseas marketing coordination such as website design, showroom design and evaluation, marketing event, social media, etc.• DMS project development.Business Development:To develop business in countries where the brand never enters and to develop new business possibilities in places where the local distributors’ performance is not satisfactory.Key responsibilities include but not limited to:• Market study and research of target countries to indentifying, mostly importantly, opportunities and key players.• Strategize with local partners for dealer network development and marketing planning. Show less

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  Ford Motor Company

  Apr 2015 - Dec 2015

  Social Media Communications Supervisor

  I am responsible for developing and executing a clearly defined social media strategy, with an emphasis on development and deployment across all social media touch points. This position is responsible for evaluation, planning, organizing, managing and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the brand position in the market. 1. Social media strategy and planning2. Digital and video content creation3. KOL strategy and engagement4. Digital and traditional media co-op planning and amplification5. Offline event social co-op6. Budget planning and purchasing7. Crisis monitoring through social listening and management8. Marketing and social digital campaign9. Digital media buy10. Social CRM Show less

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  Air Paris

  Feb 2016 - Feb 2017

  Senior Social Media Manager
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  Resonance China

  Feb 2017 - Sept 2017

  Senior Engagement Manager
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  Apple

  Sept 2017 - now

  AppleCare Digital