Valerie Breitholle

Experience

• 

  ConAgra Foods

  Jun 2005 - Sept 2007

  Sr. Sensory Scientist
• 

  Wm Wrigley Jr. Co.

  Oct 2007 - Apr 2009

  Sr. Sensory Scientist

  - Conducted and oversaw global consumer and sensory research focusing on innovation, packaging and productivity- Managed Creative consumer Panel for Innovation

• 

  The Clorox Company

  Aug 2009 - Jun 2012

  - Developed and Led team of 4 highly performing global insights professionals - Led innovation research across brand, product, and shopper insights- Develop and Oversaw various alternative research for launch of Iconic Brand into a new category - Key player in development team for numerous innovations to grow brand topline. Noteably: 2 Launches partnering closely with lead US retailer in 6 months from idea inception to launch.- Identified opportunity for and oversaw creation of hybrid expert sensory panel which led to 15% annualized savings of external research budget.- Developed and leveraged custom and creative consumer research approaches for new product development as well as cost savings.

  • Global Insight Associate Director, Team Lead

    Nov 2010 - Jun 2012

  • User Insights Manager

    Aug 2009 - Nov 2010
• 

  Mondelēz International

  May 2012 - Dec 2020

  - Led Consumer Science GlobalProduct Insights Team for the Confections Business- Identified opportunity for and oversaw foundational research for a Global Family of Brands which provided direction for quality improvements and competitive benchmarking- Led cross functional team for the development of 5-7 year pipeline of innovation- Drove, embedded and/or created research best practices and new methods to achieve deep and strategic insights- Partnered to build capability and drive a consumer centric culture change by creating functional WOW and creating new forums Show less

  • Consumer Excellence, Product Development, North America Biscuits

    Feb 2019 - Dec 2020

  • Section Manager, Consumer Science Cross Category Discovery

    Jan 2018 - Feb 2019

  • Section Manager, Global Consumer Sciences

    Jan 2015 - Jan 2018

  • Sr. Associate Principal Scientist, Global Consumer Sciences

    May 2012 - Jan 2015
• 

  Breitholle Insights LLC

  Mar 2021 - Sept 2021

  Business Owner

  Partnered with with clients as a strategic thought partner and consumer research expert to develop, execute and deliver actionable consumer insights.

• 

  PepsiCo

  Oct 2021 - now

  Responsible for supporting the insights and strategy related to the Global Foods Marketing Agenda, with specific focus on brand positioning, strategy development and execution to achieve growth through efficiencies of scale and consistency across key markets.A critical partner with Marketing, Design, Commercialization, and R&D teams to ensure that the strategies and decisions are based in deep understanding of and empathy with consumers. Responsible for leveraging marketplace curiosity to guide breakthrough innovation strategy. Design and execute insight-led learning plans to drive human-centric empathy and cultural understanding.Facilitate agile concept and prototyping initiatives with cutting edge research approaches to uncover actionable insights to help build a culture of experimentation and entrepreneurialism.

  • Senior Manager Consumer Insights, Global Foods

    Jan 2023 - now

  • Senior Manager Consumer Insights, Breakthrough Innovation

    Oct 2021 - Dec 2022