Archana Gorse

Experience

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  Reliance Nippon Life Insurance

  Dec 2007 - May 2009

  Customer Care Executive
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  BIRLA SUNLIFE INSURANCE CO LTD

  Apr 2010 - Jun 2010

  Sales Support Coordinator
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  Silver Realties and Infrastructure Pvt. Ltd.

  Oct 2010 - Aug 2017

  Assistant Manager Marketing Communications & PR

  -Understanding and conceiving marketing communications for Silver Springs.-To manage and coordinate all marketing, advertising brand management and promotional activities for the Brand.-To Work with and manage the Advertising and Media Agency to deliver the appropriate Marketing Communication.-To manage the marketing budget and deliver marketing activity within agreed budget-Conceptualizing and developing marketing collaterals like brochures, presentations, mailers, emailers, POP’s case studies & portfolios with printing & Logistics.-Developing and managing digital marketing campaigns.-Deliver Brand Engagement & Brand Visibility on Social Media.-Planning and execution for any industry event. Guiding creative team for document creation. Preparing Press Releases and coordinating for PR.-Coordinating with team members to ensure that the tasks are timely & smoothly executed. Further need to ensure that the reputation, corporate identity and brand of Silver Springs is built upon and protected. -Generating different reports like weekly and monthly sales report, media consumption, budgets, feedback report also maintain the records of bills, proposals etc-Tracking the record of calls received by sales team Show less