Hasaan Khurshid

Hasaan Khurshid

Intern

Followers of Hasaan Khurshid3000 followers
location of Hasaan KhurshidLahore District, Punjab, Pakistan

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  • Timeline

  • About me

    Account Director @ RED Publicis | x BBDO Worldwide

  • Education

    • Lahore Alma

      2012 - 2014
      A levels Business/economics/law A, B, B, C

      Activities and Societies: Music Society President. Sports Society member. Law society president.

    • Lahore School of Economics

      2014 - 2017
      Bachelor's degree Double Majors Marketing and Finance

      Activities and Societies: Lahore School Music Society Core Member. LSDS Management team.

    • Lahore Grammar School

      -
      Pre School to O levels Business
  • Experience

    • A. F. Ferguson & Co. (a member firm of the PwC network)

      May 2016 - May 2016
      Intern
    • KPMG

      Jun 2016 - Jul 2016
      Intern

      - Had the responsibility to go to a couple of audits done by KPMG for their clients.- Managed and executed stock count for DYL motorcylces.

    • Hashtag Tribe

      Sept 2017 - Nov 2018
      Social Media Executive

      First ever dive into digital marketing and advertising, the only way next was going upLed 360 digital engagement and awareness campaigns for Mayfair & UILCurated content and managed client relationships while learning the digital landscape

    • BBDO PAKISTAN

      Nov 2018 - Nov 2021

      Successfully managed the PepsiCo’s corporate wing for 3 consecutive yearsSuccessfully Launched and managed PepsiCo's Millions of Meals CSR campaign during the pandemic which resulted in 10 Million+ meals distributed in Pakistan and $60 Million+ invested globally in the campaignHandled and strategically managed PepsiCo’s ‘With Purpose’ event for 2 consecutive years which highlights their years achievementsLead 3 successful IMC’s for Rose Petal within 2 yearsLead the successful launch of ‘Child Burn’ CSR campaign in collaboration with Shalimar Hospital and Babar Ali Foundation which had groundbreaking results. The campaign also won Grand Prix at Effie Pakistan Worked with an incredible team which won 4 Grand Prix at Dubai Lynx for Berger Paints campaign ‘Truck Art Child finder’ as well, Silver Cannes Lion / Gold Clio / Graphite Pencil D&AD / Gold Cube ADC Part of the team which won a Gold & 2 Silver Effie Pakistan award for 'The Veil of Care' campaign in media innovation, fashion & social good categories Show less

      • Senior Account Manager

        Sept 2019 - Nov 2021
      • Account Manager

        Nov 2018 - Aug 2019
    • RED Publicis

      Nov 2021 - now

      Lead the very successful visual repositioning campaign of Kashmir’s latest TVC ‘Colors of Kashmir’ while working alongside collaborators in Europe and Asia. A 6 month long project due to the technical complexities of the nature of post production. Regular briefings with post house in Bucharest, the director and the production house to exactly achieve what we were aimingLeading OPPO’s relaunch campaign with Fawad Khan - The Oppo Reno 11F - their flagship series. A very high octane campaign in which we were given very stringent timelines and had a very strict turnaround time. Successfully managed and executed it within the time frame while making sure every stakeholder is content and proud of the productSuccessfully launched the first ever category establishing TVC & Holistic 360 IMC for Maple Leaf Cement, resulting in 15% sales growth within 2 months Nurturing & fostering relationship with clients and the agency team for a better dynamic approach towards every taskSuccessfully growing 15% revenue for the agency from two of the brands within my portfolio in a span of a yearSuccessfully lead Kashmir's Music Platform 'Kashmir Beats' Season 2 with over 12 music videos with top line results of exposure worth 134 Million PKR which was 5.8 times the invested media spendLeading the development of team structures, financials and SOWDeveloping communication plans and advertising campaigns for clients that are in line with their briefs and budgets Crafting strategy presentations that are in line with the clients target and business objectives while focusing on higher ROISpearheading 2 major clientele of Red Publicis with a team of 2 Account Managers while directly reporting to Top Management Show less

      • Account Director

        Jun 2024 - now
      • Associate Account Director

        Nov 2021 - Jun 2024
  • Licenses & Certifications

    • Google AdWords Fundamentals

      Google
      Apr 2018
  • Honors & Awards

    • Awarded to Hasaan Khurshid
      Gold & 2 Sliver Effie Pakistan 2022 Generation's Veil of Care Campaign
    • Awarded to Hasaan Khurshid
      Grand Prix Winner Effie Pakistan 2021 Hot Tea Stain Campaign
    • Awarded to Hasaan Khurshid
      2 Silver Lion & 2 Bronze Lion Cannes Lions International Festival of Creativity Jun 2019 Berger's Truck Art Childfinder
    • Awarded to Hasaan Khurshid
      4 Grand Prix, 1 Gold, 5 Silver & 4 Bronze Dubai Lynx 2019 Berger's Truck Art Childfinder
    • Awarded to Hasaan Khurshid
      Gold Clio The Clio Awards 2019 Berger's Truck Art Childfinder
    • Awarded to Hasaan Khurshid
      Graphite Pencil D&AD Berger's Truck Art Childfinder