Hasaan Khurshid

Experience

• 

  A. F. Ferguson & Co. (a member firm of the PwC network)

  May 2016 - May 2016

  Intern
• 

  KPMG

  Jun 2016 - Jul 2016

  Intern

  - Had the responsibility to go to a couple of audits done by KPMG for their clients.- Managed and executed stock count for DYL motorcylces.

• 

  Hashtag Tribe

  Sept 2017 - Nov 2018

  Social Media Executive

  First ever dive into digital marketing and advertising, the only way next was going upLed 360 digital engagement and awareness campaigns for Mayfair & UILCurated content and managed client relationships while learning the digital landscape

• 

  BBDO PAKISTAN

  Nov 2018 - Nov 2021

  Successfully managed the PepsiCo’s corporate wing for 3 consecutive yearsSuccessfully Launched and managed PepsiCo's Millions of Meals CSR campaign during the pandemic which resulted in 10 Million+ meals distributed in Pakistan and $60 Million+ invested globally in the campaignHandled and strategically managed PepsiCo’s ‘With Purpose’ event for 2 consecutive years which highlights their years achievementsLead 3 successful IMC’s for Rose Petal within 2 yearsLead the successful launch of ‘Child Burn’ CSR campaign in collaboration with Shalimar Hospital and Babar Ali Foundation which had groundbreaking results. The campaign also won Grand Prix at Effie Pakistan Worked with an incredible team which won 4 Grand Prix at Dubai Lynx for Berger Paints campaign ‘Truck Art Child finder’ as well, Silver Cannes Lion / Gold Clio / Graphite Pencil D&AD / Gold Cube ADC Part of the team which won a Gold & 2 Silver Effie Pakistan award for 'The Veil of Care' campaign in media innovation, fashion & social good categories Show less

  • Senior Account Manager

    Sept 2019 - Nov 2021

  • Account Manager

    Nov 2018 - Aug 2019
• 

  RED Publicis

  Nov 2021 - now

  Lead the very successful visual repositioning campaign of Kashmir’s latest TVC ‘Colors of Kashmir’ while working alongside collaborators in Europe and Asia. A 6 month long project due to the technical complexities of the nature of post production. Regular briefings with post house in Bucharest, the director and the production house to exactly achieve what we were aimingLeading OPPO’s relaunch campaign with Fawad Khan - The Oppo Reno 11F - their flagship series. A very high octane campaign in which we were given very stringent timelines and had a very strict turnaround time. Successfully managed and executed it within the time frame while making sure every stakeholder is content and proud of the productSuccessfully launched the first ever category establishing TVC & Holistic 360 IMC for Maple Leaf Cement, resulting in 15% sales growth within 2 months Nurturing & fostering relationship with clients and the agency team for a better dynamic approach towards every taskSuccessfully growing 15% revenue for the agency from two of the brands within my portfolio in a span of a yearSuccessfully lead Kashmir's Music Platform 'Kashmir Beats' Season 2 with over 12 music videos with top line results of exposure worth 134 Million PKR which was 5.8 times the invested media spendLeading the development of team structures, financials and SOWDeveloping communication plans and advertising campaigns for clients that are in line with their briefs and budgets Crafting strategy presentations that are in line with the clients target and business objectives while focusing on higher ROISpearheading 2 major clientele of Red Publicis with a team of 2 Account Managers while directly reporting to Top Management Show less

  • Account Director

    Jun 2024 - now

  • Associate Account Director

    Nov 2021 - Jun 2024