Lena Teresa Presser

Experience

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  Bergwelt

  Nov 2014 - Mar 2016

  Ski Instructor
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  Aktiv Zentrum

  May 2015 - Nov 2015

  Outdoor- and Eventmanagement
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  Health.On Ventures

  Mar 2016 - Jun 2016

  Marketing Communications

  - Influencer research - Social media guest posts in blogs and online magazines- Product launch of yoga product (involved in design of flyers, products packaging and product website) - Compiling press distribution list, drafting and publishing various newsletters - Involved in B2B sales

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  Adidas

  Aug 2016 - Feb 2017

  Product Marketing Running Footwear

  - Lifecycle process of Running Footwear from brief creation to handover and CR stages- Interaction with markets and business partners- Assistance with execution of the Global Business Conference (GBC) - Worked the system landscape around the product creation process- Led the process of one specific model throughout the creation phase- Supported with online researches

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  PVH Corp.

  Aug 2017 - Mar 2018

  Travel Retail Merchandising Tommy Hilfiger & Calvin Klein

  - Supported within market weeks and best buys - Worked closely with TR customers - Arranged selections for meetings - Optimization of collection buys - Created and managed orders within Excel and SAP - Coordinated shipping and logistics - Processed returns, credit and debit notes

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  ASICS EMEA

  Aug 2019 - Oct 2021

  Managing the Inline Accessories and Outlet Apparel (Running and Training) EMEA collection from brief creation to handover stages. This includes: - Market analyses – staying up to date on latest consumer trends - Creating the line plan of new seasons- Working closely with the X-functional team e.g. design, development, sourcing, materials and content creation team- Frequent sample reviews and fit sessions- Data management of the PLM system- Creating visual lineplans with product information- Participating in weartests- Go-to-market preparation and participation Show less

  • Product Line Coordinator Running Apparel & Accessories

    Jun 2020 - Oct 2021

  • Product Marketing Running Graduate

    Aug 2019 - May 2020
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  Fox Racing

  Oct 2021 - Mar 2023

  Product Category Manager Lifestyle EMEA

  General: - Market analyses and expertise to build Product line - Product line Management from Brief creation to go to marketBeing a market expert: - Knowledge and staying up-to-date of European clothing market in terms of product offer, competition, distribution and consumer - Market visits - Build European product assortment to fit the global brand strategy and support financial targets - Briefing the collection (line plan, design review, segmentation)- Product Review meetings at Fox Racing HQ - Regular touch base with global team - Range Management through the product lifecycle - Build linelists (including pricelist, carry overs) - Work with marketing department to oversee catalogue development and marketing supports - Work closely with operation team to pilot the collections (linelists, order entry tool, buy) - Guarantee a x-functional department flow Go to market: - Responsible for sample order- Frequent Product line presentations to the sales force and at GTM‘s Show less

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  Amazon

  Mar 2023 - now

  Strategic Brand Consultant

  As part of Amazon Vendor Services (AVS) in the Home category I’m collaborating with key retail functions such as Marketing, Finance, Vendor Management and Supply chain management. - Traffic: Providing recommendations for the brand’s marketing and advertising campaigns to promote new products/increase traffic or conversion- Conversion: Planning and implementing promotional activities and improve the customer journey on Amazon through enhanced content on detail pages.- Business Advice: Identifying opportunities based on deep data analysis and provide recommendations to improve sales and margin.- Selection: Help growing selection by managing the launch of new products and improving discoverability.- Availability: Driving supply-chain operational excellence by reducing costs, defects, lead times, and by managing stock in our fulfillment center. Show less