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Cedric Rousseaux

Cedric Rousseaux

Co-Editor, then Editor-in-Chief of the broadcast and President of the association

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  • Timeline

  • About me

    Co-founder of 13 Years & CoeurCoeur agencies

  • Education

    • Sciences Po Paris

      2006 - 2012
      Master's degree Communication

  • Experience

    • Europe n'roll - Radio Fajet

      Oct 2006 - Jun 2008
      Co-Editor, then Editor-in-Chief of the broadcast and President of the association

      Recruited, coordinated and supervised 2 teams of 12 journalists each, producing a weekly radio broadcast;Advised and edited 4 articles a week to be broadcasted and posted on the web;Planned and conceived communication operations launched by the communication team;Designed communication tools (leaflets, posters, videos);Started 10 valuable institutional and private partnerships throughout the European Union;Administrated the association and searched for financial partners.Working languages: French (70%), German (20%) and English (10%) Show less

    • France 3

      Feb 2007 - Jun 2007
      Multimedia intern

      As webmaster of a TV-show broadcasted once per week:Participated in the weekly redaction conferences and proposed ideas;Updated each week the website dedicated to the general public;Covered the French parliamentary elections;Initiated and launched communication operations on the website of the TV channel.

    • Kurier

      Sept 2008 - Nov 2008
      Journalist intern - Section Europe

      Searched and lead Europe-wide interviews;Covered Viennese press conferences and European events;Proposed, drafted and edited several articles a week (10 have been published within 2 months).Working languages: German (80%) and English (20%)

    • OSCE

      Nov 2008 - May 2009
      Intern, then hired as consultant-expert in communication

      Designed poster and publications dedicated to the general public;Advised, and prepared presentations for my supervisor;Coach my supervisor for her meetings (political communication) in order to establish valuable partnerships;Launched and followed up diverse communication operations to promote the activites of the OSCE towards the general public.Working language: English (100%)

    • W&Cie

      Apr 2010 - Jul 2010
      Intern - Corporate communication

      Realized a study about the role that brand and communication play in acquisitions and mergings.

    • EuroRSCG 360

      Jun 2010 - Dec 2010
      Intern - Strategic Planning

    • L'Oréal Active Cosmetics

      Jan 2011 - Jun 2011
      Intern - Digital Department

    • L'Oréal

      Jan 2012 - Sept 2018

      For L'Oreal Professionnel and Kerastase:- Autonomously managed international studies on concept, pack, formula, brand, target, insights and exploratory topics (mostly in the US, China and France)- Presented results and recommendations to the brand CEO and to International Marketing teams- Proposed and conceived deep strategic analysis of consumer and market knowledge- Daily advised the DMI teams and CEO in their decisions makings For Biotherm, Biotherm Homme and Helena Rubinstein:- Autonomously managed international studies on concept, pack, formula, brand, target, insights and exploratory topics (mostly in China, Korea and Germany)- Presented results and recommendations to the brand CEO and to International Marketing teams- Proposed and conceived deep strategic analysis of consumer and market knowledge- Daily advised the DMI teams and CEO in their decisions makings For all the luxury brands of the portfolio:- Identified long-term trends in makeup and skincare, by collaborating with consultants in contemporary art, in fashion and in competitors intelligence in Asia, USA and Europe- Advised brands on their 2 to 5-year marketing plans and specific projects

      • Senior Consumer Insight Manager - L'Oreal Professional Products

        Apr 2016 - Sept 2018

      • Consumer Insight Manager - L'Oreal Luxe

        Jul 2012 - Mar 2016

      • Prospective Marketing Intern (Strategic Development) - L'Oreal Luxe

        Jan 2012 - Jun 2012

    • Shiseido EMEA

      Sept 2018 - Feb 2019
      Employer Branding & Engagement Manager

      For the global HQ of fragrances brands (Dolce&Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Zadig&Voltaire) and for the EMEA region:- Defined and wrote the pillars of the Employer Value Proposition through interviews and workshops- Conceived and facilitated 30+ workshops to implement the new ways of working- Facilitated and analyzed 50+ workshops with 15+ departments and countries to solve the main issues highlighted by the employees survey- Advised the top managers to solve the issues highlighted by the employees survey Show less

    • 13 Years | Creative HR & Comms Agency

      Jan 2020 - now
      COO & co-founder

    • CoeurCoeur

      Feb 2023 - now
      COO & co-founder

  • Licenses & Certifications

    • The Essentials of Digital Marketing

      L'Oréal
      Nov 2016
      View certificate certificate

    • Fais Le Bilan

      Switch Collective
      Dec 2017

  • Honors & Awards

    • Awarded to Cedric Rousseaux
      1st prize winner at the Fragrance Marketing contest IFF & L'Oreal Dec 2011 Creation of a feminine fragrance: concept, name, fragrance, packaging, campaign (street, digital, TV).
    • Awarded to Cedric Rousseaux
      1st prize winner at the Effluves Numériques contest YSL Beauté Nov 2011 Creation of a feminine fragrance: concept, fragrance, packaging, target, digital campaign and distribution strategy.