Makayla Cappel

Experience

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  University of Denver

  Sept 2009 - Jun 2014

  Athlete - DU Ski Team

  • Maintained full course load throughout every competitive season• All Academic (3.5 GPA or above) years ‘10, ‘11, ‘12, ‘14• Student-Athlete Academic Counsel member, cultivated integration of student athletes and the DU community• Obtained a full-ride scholarship for the last 3 years due to outstanding performance• Aided DU in becoming National Champions in ‘14, chosen to represent DU at championships ‘11 – ‘14

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  AZDS Interactive Group

  Mar 2010 - Mar 2012

  Lead Creative Artist

  • Designed custom websites for a wide variety of businesses, concentrating on customer needs and personalization• Managed all artistic elements of advertising, including creative development and web specifications• Oversaw multiple projects at a time and met all deadlines

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  JuiceWell, Authentic Juice + Clean Food

  Jun 2012 - Sept 2013

  Product Branding Assistant

  • Involved in the development of the company logo and slogan, applying meticulous attention to detail• Implemented a new marketing campaign which resulted in an 18% sales increase • Worked directly with vendors driven by a robust communication framework so as to enhance vendor relations

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  PACT Apparel

  Jun 2013 - Sept 2013

  Market Research Intern

  • Conducted market research for a new sustainability campaign, and presented to CEO• Aided in the development of a new sustainability outreach campaign• Worked one-on-one with the Director of Marketing to build a new campaign based on target market research• Collaborated seamlessly with my colleagues virtually and maintained strong self-direction and work ethic due to constant travel for skiing,

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  Self-Employed Contractor

  Oct 2013 - Nov 2017

  Consultant and Designer
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  Powel AS

  Jun 2014 - Sept 2014

  Social Media Marketing Consultant

  • Sole researcher and developer of a comprehensive social media marketing strategy for Powel AS – project conceived and completed in 6 weeks; Powel currently implementing Phase I• Defined, created, and managed a multi-media campaign showcasing the “Powel Experience” of the 23 summer interns for 2014 at Powel• Created an English/Norwegian market research survey that was sent to +500 customers and received a 20% response rate• Eagerly embraced and thrived in a foreign work environment ~quickly adapting to the cultural differences Show less

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  Sun Valley Ski Education Foundation

  Jun 2014 - Jun 2016

  Professional Skier

  • 1 of 3 women to be inducted into one of the top Olympic development programs in the country• Sponsored by Toko, Finite Tools, Smith Optics, PlayHard GiveBack, JuiceWell, & Navitas Naturals• Finished top 10 in several races within the US professional ski circuit

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  Trondheim Maker Faire

  Aug 2014 - Aug 2014

  Host/Anchor/Marketing Consultant

  Prior to the event I aided the organizing committee in developing a strategy to market and advertise the event. In conjunction to the strategic planning, I worked to build greater outreach and awareness about the Trondheim Maker Faire by creating and pushing content out through our social media channels.My earlier contributions and support led to an invitation to co-host the 2014 Trondheim Maker Faire which was streamed live worldwide. As the English corespondent it was my responsibility to organize, draft, and execute numerous interviews to highlight and bring awareness to the remarkable makers in attendance. This was the first year that Trondheim has hosted the Maker Faire and due to its tremendous success, the organization is working towards making it an annual event. Show less

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  Clean Web Design

  Apr 2015 - Sept 2016

  Web and Graphic Designer // Social Media Marketing Strategist
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  Kastlfel

  Oct 2015 - Mar 2017

  Director of Sales and Partnerships
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  FTLO Travel

  Jan 2018 - now

  • Director of Experience

    May 2021 - now

  • Co-Founder

    Mar 2018 - now

  • Director of Sales

    Jan 2018 - Nov 2021
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  Sojrn

  Apr 2021 - now

  Director of Experience