Jackie O. Silva

Experience

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  True Emotions, LLC

  Jan 2010 - Sept 2013

  Communications Director/Partner

  —Company partner and co-founder of startup greeting card company—Contributed to all start-up and launch preparations and activities—Develops and executes company public relations and marketing plans/strategies—Co-writer and editor of all greeting card messages—Creates all company press releases and press materials—Develops and edits all written content for company website—Creates all advertising and promotional content—Created and oversees all company social media and creates content for social media accounts—Attend tradeshows representing the company—Perform door-to-door sales pitching for company product to local stores and shops Show less

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  Badillo Nazca Saatchi & Saatchi - Comstat

  May 2010 - Jul 2010

  Public Relations Intern

  —Worked with the public relations/ad agency’s account executives as an intern—Prepared and edited press releases, public relations plans and PowerPoint presentations—Participated in brainstorming sessions to determine PR goals and strategies for clients—Prepared return of investment publicity reports for clients—Performed research to formulate campaign and event ideas—Prepared agendas, clippings and documents for client meetings—Filed magazine and newspaper clippings and vendor files—Translated news releases, PowerPoint presentations and other documents into English—Proofread and edited English documents, presentations and press releases Show less

• 

  Media Connect Partners, LLC

  Sept 2013 - Nov 2016

  Acting as the liaison between clients and the MCP team, I serve as their primary advocate, ensuring needs and goals are not only met but exceeded. Reporting directly to the CEO, I lead the continued social media development and strategy for MCP clients, managing high profile accounts and social media communities with followers in the tens of millions. Responsibilities include:—Craft overall social media strategy and SOW for new clients, presenting the plan to C-suite executives, then disseminating the strategy to staff for execution. Clients range from authors, nonprofits and ministries to public figures, TV networks and products/services.—Oversee and manage team members for each account, ensuring projects are on time and on budget, and that deliverables adhere to the client’s goals and the highest standards. —Assist in crafting RFPs, proposals and presentations for conferences and pitching new business. —Serve as company subject matter expert for grammar, AP style, and content writing best practices. —Demonstrate excellent client facing, communication and problem solving skills under pressure, diffusing situations, easing clients concerns and handling matters quickly and professionally. Strong client relations have resulted in expanded scopes, contract renewals and new business referrals.—Analyze workloads and processes to determine staffing needs, improve current operations and streamline internal processes to decrease company costs.—Assist with writing employee reviews and interviewing new hires. Conduct training and mentoring to onboard new staff.—Manage promotion strategy and social media coverage for live webcast events. Past events had in-person attendance from 30k-50k and online live participation of 50k-100k.—Led the social media marketing launch strategy for an online marketplace. Edited and rewrote all website copy, platform outbound emails and push messages. Researched best practices to restructure platform functionality and optimize UI and UX. Show less —Promoted after one year to manage the team of four content specialists at MCP—Responsible for proofreading and editing all social media content for MCP clients —Mentored content team, implementing best practices and guiding the team to enhance their writing —Ensured content team’s deliverables were completed on time and to the highest standards—Developed content for social media, advertising and email marketing for client accounts—Led discussion on MCP’s content services during client kick-off meetings, engaging with C-suite executives to establish brand voice and content direction—Interviewed and trained new content specialist hires Show less —Established client voice, researched, developed and edited compelling content in line with voice—Executed client strategy, including creative campaigns, social monitoring, contests, and live webcasts—Created monthly social media analytics reports, tracking results using key performance indicators—Managed clients’ social media communities, responding and engaging on behalf of the brands—Performed direct blogger/influencer outreach, researching, contacting, and following up—Worked on social media book launches for bestselling authors with 50+ million books sold worldwide Show less

  • Account Manager

    Feb 2015 - Nov 2016

  • Social Media Content Specialist Lead

    Oct 2014 - Feb 2015

  • Social Media Specialist

    Sept 2013 - Oct 2014
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  Trilogy Education

  Nov 2016 - May 2020

  Trilogy was acquired by 2U, Inc. for $750M in 2019. Trilogy is a Workforce Accelerator that partners with the world's leading universities to help companies bridge the digital skills gap.Thousands of students have successfully completed Trilogy-powered programs, and 1,500+ companies—ranging from start-ups to the Fortune 500—employ them. More than 30 institutions including Northwestern SPS, UC Berkeley Extension, and the University of Toronto partner with Trilogy to train today’s workforce with tomorrow’s skills. Current programs include Web Development, Data Analytics & Visualization, UX/UI, and Cybersecurity.Trilogy is growing. Fast. From instructors to admissions advisors (and everything in between), we depend on those who share the passion for and commitment to our mission.Browse open positions and apply at TrilogyEd.com. Show less Trilogy is a Workforce Accelerator that partners with the world's leading universities to help companies bridge the digital skills gap.Thousands of students have successfully completed Trilogy-powered programs, and 1,500+ companies—ranging from start-ups to the Fortune 500—employ them. More than 30 institutions including Northwestern SPS, UC Berkeley Extension, and the University of Toronto partner with Trilogy to train today’s workforce with tomorrow’s skills. Current programs include Web Development, Data Analytics & Visualization, UX/UI, and Cybersecurity.Trilogy is growing. Fast. From instructors to admissions advisors (and everything in between), we depend on those who share the passion for and commitment to our mission.Browse open positions and apply at TrilogyEd.com. Show less Trilogy is a Workforce Accelerator that partners with the world's leading universities to help companies bridge the digital skills gap.Thousands of students have successfully completed Trilogy-powered programs, and 1,500+ companies—ranging from start-ups to the Fortune 500—employ them. More than 30 institutions including Northwestern SPS, UC Berkeley Extension, and the University of Toronto partner with Trilogy to train today’s workforce with tomorrow’s skills. Current programs include Web Development, Data Analytics & Visualization, UX/UI, and Cybersecurity.Trilogy is growing. Fast. From instructors to admissions advisors (and everything in between), we depend on those who share the passion for and commitment to our mission.Browse open positions and apply at TrilogyEd.com. Show less

  • Director of Marketing Operations & Content [Acquired by 2U, Inc.]

    Jan 2018 - May 2020

  • Senior Content Manager

    Jul 2017 - Dec 2017

  • Content Manager

    Nov 2016 - Jun 2017
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  2U

  May 2020 - now

  Senior Director of Marketing Operations and Content