Heather Darling, CFRE

Experience

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  WUFT-FM

  Aug 2008 - Dec 2010

  Student Volunteer

  Responsible for student run commercial broadcast to 17 counties in the North Central Florida working as director and technical director prompter, camera, floor manager, VTR, Chyron, and audio operator. Applied advance post-production skills to meet video coverage responsibilities for GatorBeat- weekly breakdown of University of Florida men's basketball and other SEC teams. Demonstrated teamwork and leadership skills as a commercial director, technical director, director for live commercial broadcast, stationary shooter, Chyron operator, audio operator, stage manager, and font’s operator for North Florida Journal- program featuring local issues within the North Florida area. Show less

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  ESPN

  Oct 2009 - Oct 2009

  Marketing Assistant

  Increased organizational and professional communication skills to coordinate event with ESPN Radio College GameDay overseeing procedures of the producer and directors during live internet broadcast (Florida/Florida State)

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  HSN

  May 2010 - Aug 2010

  Production Intern

  Utilized multitasking and organizational skills to record time code, assistant produce, assistant style and assistant edit for B-roll video during Fall Fashion with Elle magazine, Christmas in July and Today Specials. Developed professional communication skills to act as the liaison for producers to coordinate talent during Fall Fashion and Christmas in July.

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  HSN

  Jan 2011 - Aug 2011

  Freelance Production Assistant

  Partner Services video production Demonstrate multitasking and organizational skills to record time code notes, set up and strike all video equipment, including but not limited to video and wave form monitors, assistant produce, assistant style and assistant edit B-roll video for Fall Fashion with Elle magazine, Christmas in July and Today Specials and Diane Gilman videos for the web. Develop professional communication skills to act as the liaison for producers to coordinate talent during Fall Fashion and Christmas in July and other various projects. Show less

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  One to One Docusource

  Aug 2011 - Mar 2015

  Client Relations Manager

  Strategically designed and implemented capital and multi-channel (print/email/social media) annual giving campaigns aimed at recapturing lost donors and acquiring new donors, often in the university setting where new donors would be graduates of the last decade.

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  Harvest House

  Mar 2015 - Jul 2017

  Director of Development

  Responsible for the development and implementation of the annual giving program and maintaining relationships with new and exiting donors and supporters, developing and building a major gifts program, researching and writing grant proposals providing evaluation reports as required, and Advisory Board membership and engagement. Strategically planned and organized all fundraising and community outreach/awareness events. Participated in strategic planning and budgeting initiatives while working within the guidelines, policies and mission of the organization in addition to problem solving. Exceeded the overall private fundraising goal by $75,000 while also successfully designing, implementing and fulfilling a $600,000 capital campaign and increasing private foundation grants by $100,000 in 2015. Acquired 250 new donors and 100 new volunteer contacts. Strengthened constituent relationships through email, newsletters, phone calls, social media and direct mail communications. Show less

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  Screaming Buddha

  Mar 2016 - Nov 2020

  Co-founder, Manager & Instructor

  Utilized leadership, relationship building, marketing and management skills to: Develop vision and brand guidelines including studio design, web design and social media presence; Recruit, train, and develop instructors as well as following up regularly with both positive and guiding feedback, resolve scheduling conflicts, direct instructors to maintain cleanliness standards, hold monthly instructor meetings; Represent Screaming Buddha as an ambassador though words and actions, maintain positive and healthy connection and communications with instructors and students; respond to needs and concerns; Plan, prepare and meet operational needs for programming, workshops and special events, maintain records and boutique inventory; Drive studio revenue through increased membership, and package, workshop and special promotions, complete weekly and monthly reports in a timely manner, and anticipate future studio/personnel needs. Show less

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  Heather Darling, CFRE

  Jan 2017 - now

  Principal Consultant

  Functioning as a consultant to provide nonprofit executives with strategic planning support and guidance in areas of governance, fundraising, donor development, communications and more with the goal that they will increase giving and, in turn, make more of a difference.

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  The Dalí Museum

  Feb 2018 - Nov 2020

  Development Director

  Applied knowledge of marketing, development and fundraising to maintain the Museum’s constituent database and support organization wide data-related initiatives. Created & conducted trainings and communications and served as a resource to the entire staff with regard optimal utilization of the CRM and ensured the CRM platform works seamlessly across the organization and captures all required information at key points in the customer life cycle; Created Customer Journey Mapping and developed new testing and reporting strategies for all aspects of CRM to ensure value and efficiency and provided recommendations for enhancements that encourage customer retention and loyalty.In addition to duties as CRM Manager, I utilized a thorough understanding of the business and technology needs of The Dali to configure Galaxy, a complex, POS, ticketing, and order entry, software product to achieve the revenue and customer satisfaction goals established by The Museum such as serving guests quickly and easily, reconciling sales, preventing fraud, maintaining an audit trail, responding to market pressures with program pricing, and collecting demographic information to ensure effective advertising. Responsibilities included: Researching and assembling system requirements and executing them in the Galaxy system; Ensuring adequate cash control procedures, reviewing and developing marketing and finance level reports, reviewing taxation, revenue splits, and policy charge accounts, and verification of credit card settlement and PCI compliance; Configuration of sales menus for ease of use, ticket appearance, all procedures for POS including sales, returns, voids, upgrades, security access, group sales access, processing group orders, and handling ticket validation; Creating rules in the discount engine, customer category and pricing using sales programs. Show less

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  Step Up For Students

  Nov 2020 - now

  Development Officer

  Supporting the development team by conducting research and developing a prospect pipeline identifying opportunities for funding of the Step Up For Students Tax Credit Program; Contributing in the creation and implementation of strategies for the cultivation and solicitation of tax credit scholarship prospects, including corporate, individual, and/or foundation donors; Assisting the development team in identifying fundraising strategies and financial goals; Assisting department with marketing initiatives and stewardship/administrative duties; and Attending industry conferences to spread awareness of SUFS and increase participation of more corporations in the Florida Tax Credit Scholarship Program. Show less