Alexa Quesada

Experience

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  Freelance Photographer

  Jan 2015 - now

  Photography

  Freelance and self-taught photographer. Passionate with portraits, natural shoots and product image. I'm currently learning more about product photography & styling.

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  GoTouch

  Jul 2018 - Jan 2020

  UX UI Designer

  • GoTouch is a research project that specializes in the development of mobile applications.• I worked as a UX/ UI designer with a multidisciplinary team in the development of “Juegos Deportivos Universitarios Costarricenses (JUNCOS)” App. My role was to lead and execute research, information architecture, interface design and marketing.• Content creator for different projects, events, social media and so on.

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  Altus - LATAM

  Dec 2019 - Jan 2020

  UI designer

  I worked as a support UI designer, creating web content. This was a sprint project leaded by Cisco DevNet company.

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  Auto Mercado S.A.

  Sept 2020 - now

  I lead complex product and service design projects, driving user-centric solutions that align with business strategy.Key performances:· Identifying opportunities: Continuously seek out ways to improve customer experience across all product lines, leveraging research insights to implement impactful changes. This includes enhancing usability and usefulness in both ecommerce: Auto Mercado ( Grocery retail chain) & Zoomies (Pet shop).· Project management: Manage cross-functional teams and collaborate closely with Product Owners to shape, prioritize, and execute strategic projects that align with both user needs and business goals.· Design leadership: Lead and mentor the design team across their full design lifecycle – including detailed specification and design production. Also, defining UX/UI requirements to ensure a seamless and consistent experience across all touchpoints.· Synthesizing research and stakeholder communication: Synthesize and analyze research findings, effectively communicating insights to stakeholders to guide decisions and drive strategic initiatives.· Hands-on Leadership: Actively participate in the design process, guiding the team through each project phase while maintaining a focus on quality and efficiency.· Building and leading teams: Successfully built and lead a UX team from scratch, fostering a collaborative environment that encourages innovation and high performance.· Design thinking advocacy: Continuously advocate for the user by promoting user-centered design principles throughout the product development process. Show less I contributed to the development of the mobile application and website for Auto Mercado, the company's first ecommerce. I worked collaboratively with the design team to create the best possible experience, from designing functionalities to crafting information architectures and user flows, supported by user interviews to validate and optimize the designKey Roles:· Designed user-centered functionalities.· Created clear and effective information architectures.· Developed user flows to enhance navigation experience.· Conducted user interviews to gather insights and validate designs. Show less

  • Líder de Transformación de la Experiencia

    Apr 2022 - now

  • Diseñadora de Experiencias y Servicios

    Apr 2021 - May 2022

  • User Experience Design Specialist outsource

    Sept 2020 - Apr 2021