
Michelle Zogheib
Incoming Groups Executive

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About me
Tourism, Events, Exhibition Expert & Manager - Holding a Master's Degree in Digital Marketing - Business Development, Sales, Marketing & Product Development Skills
Education

Lebanese University
1999 - 2003Bachelor of Arts - BA Archeology
Lebanese University
2000 - 2003Bachelor of Arts - BA Tourism and Travel Services Management
Experience

Kurban Group
May 2001 - May 2008Incoming Groups ExecutiveTook part in creating and planning the UAE branch from zero while organizing all touristic services for groups including reservation and operation. Worked as an English, French & Arabic speaking guide inside Lebanon as well as a Daily Tours coordinator for Lebanon office.

Sun Holiday Tours
Jul 2008 - Aug 2013Head of Tourism & Rail Department:Managing the leisure and corporate department. Training the team and working on their continuous growth/improvement. Handling MICE for individuals and groups all over the world while negotiating with suppliers and creating the content of the company’s website and social media.

Holiday Factory
Sept 2013 - Feb 2014Business Development Manager - GCC MarketIncreased business productivity and gained new leads by presenting, selling and marketing the company’s destinations product to Travel agencies & Corporate clients in the GCC.Monitoring bookings with the reservation and operation department. Organizing FAM trips to top seller agencies.

Riviera Hotel & Beach Resort
Mar 2014 - Jan 2015Sales ManagerMaintaining a sales call pattern within the designated areas of responsibility. Generating and maintaining customers of defined accounts / areas through sales activities while maintaining a high level of exposure for the hotel. Taking part in organizing hotel’s events and arranging site inspections.

Ghorayeb Travel & Tourism
Feb 2015 - Sept 2016Tours ManagerManaging and coaching a team of travel consultants, while overseeing the recruitment, selection and retention of staff.Handling VIP customers/groups and dealing with their travel enquiries while helping in developing the company’s website by creating contents and starting marketing campaigns through social media. Negotiating with suppliers all over the world in order to Offer professional and competitive travel products to meet the demands of the travel market.

Booking.com
Dec 2016 - May 2017Travel Coordinator - Temporary ProjectOrganizing travel services for Booking.com employees as well as externals coming to headquarter for meetings, interviews, trainings and taking part in coordinating and successfully achieving the biggest annual event of Booking.com (BAM) in Amsterdam.

Holiday Factory
May 2017 - Mar 2018Product and Destination DirectorResponsible for monitoring the performance of holidays on the web while managing a team and coordinating with them to improve performance.Created and designed new travel products to attract more leads for the company while coordinating with reservation and Call centre directors to insure a smooth procedure for customer satisfaction.

FOUNTAINHEAD INTERNATIONAL B.V.
Jun 2018 - Dec 2019Business Development & Project ManagerManaged exhibition and installation projects across a diverse range of business sectors from initial pitch through to on-site delivery and post project review by negotiating with subcontractors, production suppliers, internal and external supply chain, to ensure each project is successfully resourced, budgeted and managed, and delivered according to Company processes. Successfully managed Conferences, coordinated with speakers, attendees, hotels for conference room organization & audio-visual equipment needed based on the program.Built a strong relationship with clients to develop the business through different sales strategies: attending site visits, social media, email campaigns, website. Show less

ZEROMETRIK
Jan 2020 - nowSuccessfully managed exhibitions and installation projects across a diverse range of business sectors from initial pitch through to on-site delivery and post project review while negotiating with subcontractors, production suppliers, internal and external supply chain, to ensure each project is successfully resourced, budgeted, managed, and delivered according to Company processes.Proudly created a business from Zero by also Developing the company’s website, creating contents and campaigns through social media and emails in order to promote the business. Show less
Managing Director & Business Owner
Jan 2020 - nowManaging Director
Jan 2020 - now

International Arabian Exhibitions
May 2021 - Nov 2022Business Development & Marketing ManagerHelped and increased sales by generating leads, targeting high potential clients participating in exhibitions. Took part in the organization of the expo until successfully achieved.Created and implemented an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign. Developed the company’s website and created contents and campaigns through social media and emails in order to promote the business. Also Identified appropriate media partners and associations and negotiated barter deals to maximize event exposure. Show less

International Baccalaureate
Aug 2023 - nowConference Logistics Associate Manager
Licenses & Certifications

Nutrition, Exercise and Sports
Wageningen University & ResearchMay 2020- View certificate

EdX Verified Certificate for Strategic Brand Management
EdXSept 2022 
Managing Marketing in the Hospitality and Tourism Industry
EdXMay 2020- View certificate

Budgeting and Scheduling Projects
University of California, Irvine Division of Continuing EducationNov 2020 - View certificate

EdX Verified Certificate for Buyer Behaviour and Analysis
EdXNov 2022 
Digital Transformation: Strategy
EdXApr 2020- View certificate

EdX Verified Certificate for Online Marketing Strategies
EdXMay 2023 
Digital Transformation: Business Development and Marketing
EdXMar 2020- View certificate

Managing Project Risks and Changes
University of California, Irvine Division of Continuing EducationNov 2020 - View certificate

Content Writing
UdemyMar 2021 - View certificate

Digital Marketing
UdemyJul 2020 - View certificate

EdX Verified Certificate for Reputation Management in a Digital World
EdXJun 2022 - View certificate

EdX Verified Certificate for Digital Branding and Engagement
EdXJun 2022 - View certificate

Recruiting, Hiring, and Onboarding Employees
University of MinnesotaJan 2021 - View certificate

Communication in the 21st century workplace
University of California, Irvine Division of Continuing EducationOct 2020 - View certificate

Initiating and Planning Projects
University of California, Irvine Division of Continuing EducationOct 2020 
MICRO MASTERS - Marketing in a Digital World
Curtin UniversityMay 2023
Languages
- arArabic
- enEnglish
- frFrench
- duDutch
- spSpanish
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