Manzoor Kazmi

Experience

• 

  Bata Pakistan Limited

  Dec 2004 - Sept 2017

  Develop and implement comprehensive brand strategies for multiple footwear product lines to achieve business objectives and drive market growth.Lead cross-functional teams in the execution of marketing campaigns, ensuring brand consistency and alignment with overall company goals.Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation within the footwear market.Collaborate with product development teams to ensure that footwear collections align with brand positioning and resonate with target consumers.Manage the entire product lifecycle, from concept development to product launch, and oversee the creation of marketing materials and promotional activities.Analyze consumer insights, sales data, and market feedback to make informed decisions about product positioning, pricing, and promotional strategies.Build and maintain relationships with key stakeholders, including retailers, influencers, and media, to enhance brand visibility and drive sales.Monitor and manage budgets for marketing campaigns, ensuring cost-effectiveness and a positive return on investment.Work closely with the sales team to develop sales enablement tools, retail merchandising strategies, and promotional programs to drive sell-through.Ensure brand consistency across all channels, including online and offline platforms, and oversee the development of creative assets and brand messaging.Provide leadership and mentorship to a team of marketing professionals, fostering a collaborative and innovative work environment. Show less Develop and execute a comprehensive buying strategy for footwear categories, considering market trends, consumer preferences, and competitive landscape.Source and evaluate potential suppliers and negotiate favorable terms, including pricing, payment terms, and delivery schedules.Analyze sales data and market trends to make informed decisions regarding product assortment, inventory levels, and pricing strategies.Collaborate with cross-functional teams, including merchandising, marketing, and sales, to ensure alignment on product offerings and promotional activities.Attend trade shows, industry events, and vendor meetings to stay informed about new products, technologies, and market developments.Manage relationships with existing suppliers and seek new partnerships to diversify the product portfolio and enhance competitiveness.Monitor and manage inventory levels, making adjustments to optimize stock levels and prevent overstock or stockouts.Work closely with the planning team to forecast demand and ensure timely and efficient replenishment of inventory.Conduct regular market and competitor analysis to identify opportunities for growth and areas for improvement.Stay updated on industry regulations, sustainability practices, and ethical sourcing to ensure compliance in the supply chain.Resolve issues related to quality, delivery, and pricing with suppliers to maintain positive and productive partnerships. Show less Develop and implement strategic sales plans to achieve or exceed sales targets within the assigned territory.Build and maintain strong relationships with key accounts, retailers, and distributors to drive sales and ensure customer satisfaction.Conduct market research to identify new business opportunities and stay informed about industry trends, competitor activities, and consumer preferences.Collaborate with the marketing team to create and execute promotional campaigns and initiatives to boost brand visibility and drive sales.Train and motivate staff on product knowledge, selling techniques, and brand messaging to enhance sales performance.Analyze sales data and trends to provide regular reports and insights to management, identifying areas for improvement and growth.Attend trade shows, industry events, and customer meetings to represent the brand and expand the network of business contacts.Negotiate pricing, terms, and agreements with retailers and distributors to ensure profitability and brand integrity.Resolve customer complaints and issues promptly, maintaining a high level of customer satisfaction and loyalty.Collaborate with cross-functional teams, including product development and supply chain, to ensure seamless product launches and availability. Show less

  • Group Brand Manager

    Jul 2010 - Sept 2017

  • Buyer

    Jun 2005 - Jun 2010

  • Territory Sales Manager Jhelum/Lahore

    Dec 2004 - May 2005
• 

  Stylo Shoes

  Sept 2017 - Aug 2019

  Senior Manager Merchandising

  Develop and execute a comprehensive merchandising strategy for the ladies footwear category, ensuring alignment with overall brand objectives and market trends.Lead a team of merchandisers to curate a compelling product assortment that meets customer needs, reflects brand identity, and achieves sales targets.Collaborate closely with design, product development, and marketing teams to ensure a cohesive and market-responsive product line.Analyze market trends, competitor activities, and consumer behavior to identify opportunities and guide product development decisions.Develop pricing strategies based on market analysis, cost considerations, and brand positioning to maximize profitability.Manage the product lifecycle, from concept to end-of-life, including assortment planning, SKU rationalization, and inventory management.Work closely with sales teams to understand performance, gather feedback, and make data-driven decisions to optimize sales and inventory levels.Develop and maintain strong relationships with suppliers, negotiating terms and agreements to ensure quality, cost-effectiveness, and timely delivery.Drive the development and execution of visual merchandising strategies for retail spaces to enhance the overall brand experience.Monitor and analyze sales data, inventory turns, and other key performance indicators to assess the success of merchandising strategies and make continuous improvements.Stay abreast of industry trends, emerging technologies, and consumer preferences to inform future merchandising strategies. Show less

• 

  Bata Pakistan Limited

  Aug 2019 - now

  As a Merchandising Manager, my role includes to maximize the profitability of the distribution business by driving product development, increasing gross profit, improving inventory turnover, and minimizing markdowns through comprehensive market and product analysis. I focused on identifying and creating opportunities to boost both sales and profitability.To achieve these goals, I am responsible for preparing the annual sales budget and developing assortment plans by categories, sub-categories, brands, ranges, and SKU at various levels (national, cluster, district, and store). These plans aimed to meet sales, inventory turnover, and gross margin targets on a monthly, quarterly, seasonal, and annual basis. I developed pre-season and managed in-season sales, stock, gross margin, and markdown plans, continually analyzing current trends, competitors' offerings, and consumer buying patterns to formulate effective responses.Additionally, I maintained strong collaboration with Product Development, Sourcing, Marketing, Replenishment, Logistics, and Operations to ensure the seamless execution of plans and the achievement of set targets. Show less Lead the end-to-end product development process for the footwear collection, from concept to production, ensuring alignment with brand vision and market trends.Oversee a team of collection managers, designers, and product developers, providing guidance and support throughout the product lifecycle.Collaborate with cross-functional teams, including merchandising, marketing, and sales, to ensure a cohesive and marketable footwear assortment.Conduct market research to identify emerging trends, consumer preferences, and competitive positioning to inform collection strategy.Develop and manage the seasonal product calendar, ensuring timely milestones for design, sampling, and production.Establish and maintain relationships with suppliers and manufacturers to ensure product quality, cost-effectiveness, and on-time delivery.Drive innovation in design, materials, and technology to differentiate the footwear collection in the market.Analyze sales performance, customer feedback, and market trends to make data-driven decisions for future collections.Develop and manage the collection budget, optimizing resources for maximum impact and profitability.Ensure compliance with industry regulations, quality standards, and sustainability practices in the development of footwear products.Provide leadership and mentorship to the collection management team, fostering a culture of creativity, collaboration, and excellence. Show less Develop and execute a comprehensive footwear merchandising strategy aligned with the overall business goals.Lead a team of merchandisers to ensure effective product assortment and presentation across all channels.Collaborate with design, production, and sales teams to create a cohesive and marketable footwear collection.Analyze market trends, consumer behavior, and competitor activity to identify opportunities and threats in the footwear category.Manage the end-to-end product lifecycle, from concept to market, ensuring timely launches and inventory optimization.Establish pricing strategies that balance profitability with market competitiveness and consumer expectations.Build and maintain strong relationships with vendors and suppliers to secure favorable terms and maintain product quality.Work closely with marketing teams to develop effective campaigns and promotional activities for footwear products.Monitor and report on key performance indicators (KPIs), sales data, and inventory levels to drive data-driven decision-making.Stay abreast of industry developments and incorporate relevant innovations into the footwear merchandising strategy.Provide leadership and mentorship to the merchandising team, fostering a collaborative and innovative work environment. Show less Develop and implement a comprehensive collection strategy for modern trade channels, ensuring alignment with overall business objectives and market trends.Lead a team of collection managers to curate a diverse and appealing product assortment tailored to the needs and preferences of modern trade customers.Collaborate with cross-functional teams, including product development, marketing, and sales, to ensure a cohesive and market-responsive product line.Analyze market trends, competitor activities, and consumer behavior to identify opportunities and guide product development decisions.Work closely with sales teams to gather customer feedback, assess sales performance, and make data-driven decisions to optimize the collection.Develop pricing strategies based on market analysis, cost considerations, and positioning to maximize profitability in modern trade channels.Manage the end-to-end product lifecycle, from concept to end-of-life, including assortment planning, SKU rationalization, and inventory management.Establish and maintain strong relationships with modern trade partners, negotiating terms and agreements to ensure effective product placement and promotion.Monitor and analyze sales data, inventory levels, and other key performance indicators to assess the success of collection strategies and make continuous improvements.Stay informed about industry trends, emerging technologies, and consumer preferences to inform future collection strategies.Provide leadership and guidance to the team, fostering a collaborative and results-oriented work environment. 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  • Merchandising Manager- I & D Channels (Distribution-Modern Trade-Export-Institution-Industrial)

    May 2024 - now

  • Chief Collection Buyer

    Nov 2023 - May 2024

  • Merchandising Manager

    Jan 2020 - Nov 2023

  • Group Collection Manager Modern Trade/DSP Stores

    Aug 2019 - Jan 2020