Anouska Bertram

Experience

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  Electric Word

  Aug 2005 - Jun 2007

  Business Development Executive

  Increase sales for subscriptions to newslettersRetention

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  Fabulous Masterpieces

  Nov 2007 - Apr 2020

  Director

  Set strategy and vision (created and implemented all digital marketing and SEO strategies).Planned and executed all functions of the company to generate over £250,000 sales annually.Created content calender plus developed and created all web copy, blog and social media posts in co-ordination with SEO and marketing goals.Used SEO best practices to elevate web presence. Achieved top 10 Google rankings on several highly competitive keywords.Analyse web analytics to drive insights and data-driven content recommendations.Research and analyse competitor websites using tools such as Ahrefs.Consult on large projects that require artwork - from planning to implementation.Source and manage freelancers. Interview artists.Developed, implemented, tracked and optimised our digital campaigns across all digital channels.Created social media identity.Designed and built 4 websites with Wordpress to increase sales and revenue streams.Cultivated a large customer base of which many have turned into regular buyers.Project managed large scale art projects, liaising with clients, artists and a range of suppliers to make sure tight deadlines are met.Created successful online marketing campaigns to establish and maintain market positioning.Ability to design strategies and observe performance metrics - google analytics.Highly organised with strong capacity to prioritise workload and steer project completion within established deadlines.Manage all PPC campaigns for 4 seperate websites. (Google Ads, Facebook and LinkedIn) Show less

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  Merkle EMEA

  Apr 2020 - Apr 2024

  SEO account manager for various accounts in different disciplinesLeading the development of SEO strategy for clients. Ensuring the implementation of the SEO strategy is to the highest possible standard. Ensuring that SEO performance is at the heart of all SEO strategies. Delivering clear ROI for clients because of investment in the SEO strategy. Managing the team and ensuring that project plans, roadmaps; and strategies are delivered on time and to the highest standard. Developing accounts by applying best practice implementation, processes, technology, testing, and innovation.Experience in leading a team, as well as working as an individual to deliver creative solutions. Excellent knowledge and expertise pertaining to SEO strategies, from a development and implementation perspective.Excellent communicator, who is comfortable presenting to clients. Highly skilled in analytics and problem-solving, with a keen eye for detail.Experienced in driving SEO impact for a client Show less Supporting the delivery of key SEO deliverables for clients. Supporting the SEO team with the implementation of SEO best practices. Reporting on performance for clients with clear rationale. Delivering versus project plans, and roadmaps and ensuring work is delivered on time. Independently carrying out day-to-day optimisation & maximisation. Gathering data, generating reports, and carrying out advanced performance analysis. Check data to ensure accuracy at every stage. Be responsible for the quality of all work output for your accounts, ensuring that it conforms to agency best practices. Show less

  • Senior SEO Associate

    Jul 2022 - Apr 2024

  • SEO Associate

    Apr 2020 - Jul 2022
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  Stellar Search

  Apr 2024 - Jul 2024

  SEO Manager
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  Hearst UK

  Jan 2025 - now

  Ecommerce SEO Manager