Christina Leder

Christina Leder

Research Consultant

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location of Christina LederGreater Munich Metropolitan Area

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  • Timeline

  • About me

    Associate Director bei Kantar | Soziologin

  • Education

    • Otto-Friedrich-Universität Bamberg

      2013 - 2016
      Master of Arts - MA Sociology 1,5 (A-)

      M.A. in Sociology with focus on Empirical Social Research and Statistics

    • Otto-Friedrich-Universität Bamberg

      2010 - 2013
      Bachelor of Arts - BA Sociology 1,6 (B+), among the best 10%

      B.A. in Sociology with focus on Communication and the Internet and Gender Studies

  • Experience

    • Puls Marktforschung GmbH

      Jul 2016 - Aug 2016
      Research Consultant

      puls is a market research company with focus on automotive. As research consultant I created and programmed questionnaires, managed online panels & created client reports.

    • Insights by Kantar

      Sept 2016 - now

      In my role as a Consultant, I managed different research studies among the field of media usage. I was involved in the questionnaire development, organized the field work, checked, and interpreted the results. Occasionally I also did statistical analysis with SPSS.Achievements: - "HUB-Survey"Complete revision of the app in 2019, update of survey content and technical concept for field work on private cell phones, result presentation for the AGMA members- “GenZ Videostudie: Bewegtbildnutzung im Wandel: Kinder und Jugendliche gehen voran"Create offer, questionnaire development, field support, result presentation for the AGF board and members Show less

      • Associate Director

        Apr 2022 - now
      • Senior Consultant

        Jan 2021 - Mar 2022
      • Consultant

        Sept 2016 - Dec 2020
  • Licenses & Certifications