Renata Poletto

Experience

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  AGCO Corporation

  Mar 1997 - Jun 2000

  Assistente
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  Catho

  Sept 2000 - Feb 2002

  Sales Assistant
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  Tyco

  Mar 2002 - Mar 2006

  Marketing Coordinator

  Participation in the launch of new projects and products; Support the sales area with the projects to the main automakers like: Volkswagen, Ford, Fiat, Renault, Peugeot; Relationship with customers, assisting in technical questions and product information; Responsible for the elaboration of schedules of projects for management; Performing Internal Communication actions; Organization of Fairs, Events and Conventions such as SAE Brasil and Sales Meeting for approximately 250 people; Organization of entertainment events for clients such as the organization of Padock in Formula 1 and competitions in Kart tracks for company clients; Financial control and flow of funds invested in the marketing area; Contact with advertising agency; Choice and quotation of gifts. Show less

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  Walt Disney Animation Studios

  Jan 2007 - Aug 2007

  Branding Coordinator

  Responsible for contracts of licensing of Disney products in the area of ​​clothing, accessories and footwear; Direct contact with the licensee: Tip Top, Malwee, Ellus, C & A, Riachuelo, Renner, etc., in the solution of contractual routines; System royalty reports, SKU conference and merchandising codes; Contact with responsible in support of the Disney site in Miami to make passwords to download guides of the system for our licensees in Brazil; New partnerships for product licensing; Presentations of products for new prospects; Carrying out actions to publicize the Disney brand such as: children's fashion parades, Disney Expo Show less

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  MC1 - Win the Marketing

  Aug 2007 - Oct 2008

  Marketing Coordinator

  responsible for the coordination of events, fairs and seminars; Responsible for planning: marketing, area budget and relationship actions; Accompany and approve works generated by the creation area and advertising agencies: review of folders, images, invitations, videos; Institutional and product presentations; Interface with the commercial area in the control of contracts, commercial proposals; Support the commercial area to generate new market leads for prospecting Market follow-up, prospects, customers, competitors, telecom, hardware, specific surveys; Responsible for endomarketing actions such as: End of year party, monthly celebrations and incentive events; Press office and daily clippings. Show less

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  Ability Trade Marketing

  Nov 2008 - Dec 2013

  • Planning customer relationship marketing actions, branding at trade marketing symposiums congresses, lead generation for commercial area• Control and management of the budget of the area • Responsible for quality area and guarantee highly execution in field services • Implementation and management of social media such as Facebook, Instagram and LinkedIn.• Management of channels with promoters and collaborators: portals, newspaper and training platform.• Give support to press media and market research institutes, and also interface with advertising agency.Main Achievements• Ensure 100% execution of the established schedule for the following customers: HP, Nokia, Philip Morris, Itaú and Comgas. Show less

  • Marketing Coordinator

    May 2010 - Dec 2013

  • Product Coordinator

    May 2010 - Dec 2013

  • Product Analyst

    Nov 2008 - Apr 2010
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  Liq

  Jan 2014 - Jul 2015

  Marketing Coordinator

  • Project Management Office - PMO of Communication area, responsible for conducting special projects, schedule and project status.• Responsible for implementing, managing and coordinating Contax Group's social media: Facebook, Instagram and LinkedIn.• Intranet implementation, online recruitment portal and e-learning portal in partnership with the IT area and TOTVS consultants.• Coordination of the area of sponsorship and events such as Conarec, Summit, Modern Consumer Awards.• Planning, coordination and operationalization of branches' inaugurations, including interface with government agencies, in the following cities: Salvador, Rio Branco and João Pessoa.• Branding actions, customer experience, internal campaigns and communication Main Achievements• Digital recruitment project via Facebook with 80% use of curricula.• Production of the winning case of the Best Contact Center Company Award - Major operations • Inauguration of the Joao Pessoa, Acre and Rio de Janeiro sites with exhibition in the press Show less

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  Atento do Brasil

  Aug 2015 - Jul 2017

  Product Specialist

  • Product Owner of Trade Marketing and Corporate Sales • Development of Digital Products, Services and Solutions such as: applications, automation via bots (chat, AVI and voicebot) and omnichannnel service platform. • Responsible of the entire creation cycle to processes of continuous improvement post-implantation of products, services and solutions for clients such as: Vivo, Tim, Claro, Itaú, Femsa, Sodexo, Rede and 3M.• Business plan and KPIs management reports and field operations performance. • Support, training and demonstration of products for supporting of Commercial area. • Go to market: actions to show the portfolio of products on the market. • Development marketing planning and give support materials for dissemination at congresses and events.• Responsible for trainings and workshops to commercial, pre-sales and pricing areas. • Product roadmap of new services. • Analyses and market research to evaluate competition and promote the development of new suppliers of automation tools (field force optimization).Main Achievements• 100% reach in digital operations, reaching 90% of the human result, maintaining 100% quality, customer recognition and adherence in negotiations.• Implementation of about 3,000 software licenses in the telephony area. Show less

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  Sace College

  Aug 2017 - Feb 2019

  Student

  International exchange to improve English language

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  Atento Brasil

  May 2019 - Sept 2021

  Business Transformation HUB• Responsável pela área de Business Transformation Hub, que atua e conecta a demanda do cliente com as áreas de transformação digital: CX, LUI, Labs, Data Science, metodologias ágeis e assests/partners.• Disseminar Informação e aumentar visibilidade área levando as ofertas de business transformation• Replicar conhecimento, ser especialista e ponto focal em reuniões com comercial otimizando agenda das equipes• Fortalecer as relações com operações e equipe comercial buscando agregar soluções inovadoras nos projetos e conectando interlocutores chave em cada projeto• Coordenar e padronizar documentação de entrada (check-list) e saída (qualidade) entre as áreas com demanda, garantindo assertividade das entregas do dia a dia• Auxiliar a equipe de Business Transformation a remover impedimentos em projetos em andamento que dependam da área cliente e • Negociar/defender etapas e prazos requeridos para cada head trabalhar• Visibilidade dos resultados alcançados em cada projetoLABS• Responsável pela área de Labs que atua na materialização de uma DEMO ou MVP em uma RFP/ Proposta Comercial• Testar a eficiência do produto, usabilidade e aceitação no mercado estruturas que atendam o que o projeto se propõe a resolver• Velocidade para acelerar vendas e novos negócios• Provar um fragmento no negócio (hipótese)• Serviços customizados aos clientes • Concretizar um touchpoint de uma jornada CX – Customer Experience• Market Place Digital com serviços replicáveis, como Demos de Voice/Chatbot, Landing Pages• Clientes atendidos no Labs, prospecções Show less

  • Business Transformation Hub & LABs

    May 2019 - Sept 2021

  • Product Specialist Digital Excellence & LABs

    May 2019 - May 2019
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  Accenture

  Sept 2021 - now

  • OmniChannel Technology Consultant

    Jan 2022 - now

  • Program & Project Mgmt Specialist

    Sept 2021 - Jun 2022