Alex Larson

Experience

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  Greyhawk Golf Club

  May 2018 - Aug 2018

  Outdoor Services
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  Southern Tide

  Jun 2018 - May 2019

  Brand Ambassador
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  Straws For Good

  Aug 2018 - Aug 2019

  Co-Founder

  A movement promoting the benefits of using metal straws

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  NoFreeDrip

  Oct 2018 - now

  Designer

  Founded NFD, a streetwear collective revolving around the concept of drip, never being free.

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  Arizona State University

  Nov 2018 - Apr 2021

  Providing boundless knowledge, networking, and outreach that will ultimately translate to success in the highly-competitive sports business world. Manage Community Relations within greek life at Arizona State. Attend Bi-weekly meetings with presidents of all chapters to ensure community and greek life are working hand in hand to make the greater Phoenix area a better place. Work with local organizations such as the Phoenix Suns, Arizona Diamond Backs, and the Valley of the Sun United Way Non-Profit.

  • Sports Business Associate

    Sept 2019 - Apr 2021

  • Vice President of Community Relations-IFC

    Nov 2018 - Jan 2020
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  Red Bull

  Jan 2019 - Jun 2021

  Brand Marketeer

  - Worked cross-functionally with senior leaders in the supply chain, tech, and event marketing space to activate campaigns for events like Electric Daisy Carnival, Waste Management Open, and more.- Managed staff, logistics, media, and overall impact of 30+ planned events and activations on and off-campus at Arizona State University to increase brand awareness amongst 18-24 yr olds- Developed and implemented strategic campaigns that grew our southwest brand market share by 2.1% in my 2-year tenure - Supported Red Bull Distribution Company in locating new points of sale by increasing brand visibility at on and off-premise accounts through digital and IRL experiences-Event-managed gaming/sports & social activations like Axe vs. Mango live, Red Bull Can You Make It, Solo Q, and more-Point of contact for Sports Marketing Specialists in gaming and event marketing initiatives Show less

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  Flying V Group Digital Marketing

  Sept 2019 - Apr 2020

  Marketing Assistant

  Intern in the digital marketing department at The FlyingVGroup helping to assist campaigns including SEO Campaigns and PPC Campaigns. Running national and local market audits to better understand where we can help.

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  State of Arizona

  May 2020 - Aug 2020

  Summer Associate

  -Had the high honor of serving under Arizona's Gov. Ducey as one of three summer associates during the 2020 session.-Managed, created, and distributed The Morning Edition and Wake Up Call, a compilation of news insights that were used as briefs for members of the State, the House, the Senate, and the Governor-Responsible for scribing exclusively for 12+ policy advisors overseeing committees such as technology, health and human services, finance, public safety, state commerce, affordable housing, education, and more -Provided comprehensive note guides detailing White House calls with Melania Trump and other executive officials, dealing primarily with COVID-19 relief for Native American Reservations Show less

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  Gifted

  Nov 2020 - May 2023

  Founder/Marketing/Product Lead

  -Spearheaded the launch of an IOS application with 60+ active users that provides opportunities for student-athletes, micro-influencers, and businesses -Synthesized insights both qualitatively and quantitatively from 100+ athletes, influencers, and brands through social media, in-person events, and virtual experiences in order to strengthen internal and external marketing initiatives-Led creative and GTM strategy sessions to analyze and present insights through dozens of internal presentations, external brand reports, and social media assets to bring brand vision and marketing efforts to life-Responsible for communicating user feedback to internal/external stakeholders, including engineers, designers, product managers, influencer marketing managers, and business owners, to identify opportunities and improve pain points-Created 40+ PRDs by leading user and market testing initiatives with 100+ athletes, influencers, and brands-Led road-mapping sessions to determine product vision and feature prioritization, worked with design to create wireframes and prototypes, and collaborated with engineering through daily standups and agile processes.-Responsible for communicating user journey and experience both on mobile and web platforms to a team of 4 engineers and 1 UI/UX designer- conducted first student athlete brand deal at Arizona State University (legally)- interviewed by Y-Combinator - attracted interest from meta Show less

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  Facts.

  Apr 2021 - Jun 2021

  Founding Member

  facts. helps ambitious young people empower their early career decisions by connecting them to the best people, knowledge, and resources. If you're a graduating college student or a recent grad, join us! Apply today at www.getfacts.run.

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  Whatnot

  Jun 2021 - Jan 2023

  Strategy & Operations

  Founding Operations Leader-Collaborated with cross-functional teams, including product, policy, marketing, and engineering, to gather user insights resulting in the improvement of brand image, product experience, and customer retention-Accelerated our initial athlete/influencer marketing program with category leads and collaborated with student-athletes from Clemson, Arizona State, and more, generating over 10,000+ digital and livestream impressions -Created event and brand marketing initiatives within the sneaker vertical, including the “No L’s only W’s” campaign that has been displayed at NBPA tech events, SneakerCons, and more, generating over 100,000+ impressions-Implemented branding and marketing procedures, leading to internal and external brand improvements across trust and safety, customer operations, livestream review, account verifications, and marketplace operations teams-Responsible for solving and iterating on high-growth operational inefficiencies such as tracking, analyzing, and resolving refund, counterfeit, gambling, inappropriate conduct, and misrepresented information claims allowing for the improvement of over 100,000 buyer and seller transaction processes -Established the trust and safety division, co-led and developed internal sub-divisions consisting of 15 employees, and was solely responsible for investigating and resolving over 5,000 claims and appeals, from content moderation to counterfeit in order to improve user trust -Implemented comprehensive training procedures and standard operating procedures, leading to 80+ hires across trust and safety, customer operations, live stream review, account verifications, and marketplace operations teams Show less

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  A Life For Seniors

  Feb 2023 - Mar 2024

  Business Strategy & Operations Lead

  - Developed and executed go-to-market strategies for diverse regions, yielding to an expansion of ALFS into 3 states and 10+ regions - Established strategic partnerships with real estate, software/tech and health professionals, contributing to an increase in referral business- Formulated and pitched strategic proposals to senior leaders and partners that revitalized the company's image, leading to an increase in brand recognition and engagement through online verticals- Coordinated operational setups and data analysis, crafting 12+ region-specific SOPs to streamline processes and pave the way for efficient future expansionsAdditional work - Designed and developed new branding, copy, and website. Show less

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  Arizona State University

  Sept 2023 - now

  Academic Associate

  Mentor for Arizona State University's Masters in Innovation and Venture Development program. Advising startups on sales, go-to-market tactics, and brand differentiation. Combining deep industry know-how with strategic insight to elevate ASU's emerging innovators. Bridging concepts to market realities.

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  Questionable Studios

  Oct 2023 - now

  Director of What?

  Occasionally dropping questionable products and advertisements Brands who have ripped my ideas:Auntie Anne’s

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  Abbott

  Mar 2024 - now

  Diabetes Sales Associate

  Type-one diabetic educating primary care physicians and endocrinologists on how to best manage diabetes in the 21st century using software and hardware.