Jaden L.

Experience

• 

  Arlec Australia Pty Ltd

  May 2016 - May 2018

  Assistant Product Manager

  Arlec is a leading Australian brand for low-cost electrical consumer goods. Working within a matured product management department, I was responsible for product lifecycle management of several lighting product categories across major customer accounts, such as Bunnings, Kmart and Coles.Responsibilities and key achievements • Responsible for the improvement of a slow-moving business category from annual sales of $600k to $3m • Development and roll out of a sales reporting template to ensure healthy business growth • Devise strategic and evidence-based business and marketing planning to create strong brand presence in the retail space • Manage and source suppliers to meet business expectations including negotiations to ensure competitive retail pricing and maximum profitability for the company • Provide technical support to the sales team • Translate and manage engineering expectations into marketable business selling points • Execute project planning and management to ensure timely and effective product launches by taking the lead in cross-functional collaboration, including engineering, sales, purchasing, and IT Show less

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  ECCO Safety Group • Asia Pacific

  May 2018 - Mar 2019

  Product Manager

  ESG is a worldwide market leader in emergency lighting and audible warning equipment for commercial and emergency vehicles. I was responsible for end-to-end product management across three global brands in a developing team. Responsibilities and key achievements • Product life-cycle management of over 3,000 SKU’s on a global level • Responsible in developing and successfully launching over 20 new product models• Conducted market analysis and managed brand and price positioning to identify opportunities for expansion in the product offering • Brand migration and management, which includes a SKU reduction initiative resulting in a 25% improvement in inventory levels• Led collaborations between the Marketing and Engineering departments in the creation of marketing collateral and campaign content whilst ensuring 100% technical accuracy • Established effective ways of working with Sales, Marketing, Engineering and Senior Management on a national and global level Show less

• 

  World Vision Australia

  Apr 2019 - Apr 2020

  Product Management Specialist

  Transitioned from my previous product management roles within the consumer goods industry, I’ve challenged myself to venture into the digital product management space in a charity organisation.WVA is Australia’s largest international aid and development organisation, with the vision of sustainably transforming the lives of the world’s most vulnerable children. I am currently employed under a contracted role within the experience design team, with the objective of defining and supporting digital transformation of the organisation’s flagship product – Child Sponsorship. Responsibilities and key achievements -Delivered a 3-year scalable product migration strategy to retain $15m annual revenueIdentified product gaps and opportunities by mapping out a pioneering end-to-end product service blueprint of Child Sponsorship, which captured over 30 customer touch points along with the corresponding backend dependancies-Optimised and iterated digital onboarding journey which drove 5% uplift in 90 days retention rate through agile testing approach-Championed and introduced test & learn product development framework to proactively capture behavioural data & insights and retention results through various digitally-based product experience-Introduced the first automated customer exit survey to capture customer insights-Scoped and outlined Martech database requirements to enhance customer profiling and personalisation-Recognised member of a global working group to deliver the retention-driving product experience playbook through human-centric design practise-Collaborated with global partners to deliver and commercialise “Project Horizon” – a technology platform that allows regular and streamlined data transfer via API integration across global World Vision partnership Show less

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  Phoenix Tapware

  Sept 2020 - Feb 2021

  Product Manager

  - Product strategy and market positioning - Design and implementation of product dashboard- B2B product marketing- Led MarTech optimisation projects

• 

  Experian Asia Pacific

  Mar 2021 - now

  My role at Experian is to build Data Quality product strategies that contributes towards the ANZ business plan. Since my time at Experian, I’ve been proactively contributing in building a product-led culture within the business. - Build and introduce new product propositions to expand into new market- Scale and strengthen regional product capabilities to secure market share in the Data Quality space- Design and build technology partnerships to accelerate new business growth- Drive customer discovery sessions to inform priorities in product developmentWithin 2 years of joining the business, I’ve won the FY22 XFactor prize, Peer Vote prize, and also received multiple spot awards. Show less

  • Lead Product Manager

    Apr 2025 - now

  • Senior Product Manager

    Dec 2022 - Apr 2025

  • Product Manager

    Mar 2021 - Dec 2022