Bethan Challoner

Experience

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  McDonald's Corporation

  Apr 2011 - Sept 2013

  Crew Member
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  Looprevil Radio

  Sept 2012 - May 2015

  Radio Producer

  Between September 2012 and May 2015, myself and a friend presented a radio show called 'The Evening Beat' together on the student station. I took more of the producer role and came up with different ideas for the show which would engage listeners including a 'Controversial Corner' a 'Memories Section' and a 'Mastermind' themed quiz. I would also create playlists weekly and chose songs for us to play. Doing this made me realize my love for radio and presenting and I thoroughly enjoyed doing it each week. Show less

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  BIG STUDENT DEAL LIMITED

  Oct 2012 - Jan 2014

  Content Writer

  During my time with Big Student Deal, I had the opportunity to review a number of places across Liverpool including restaurants and events.

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  Tshirtable

  May 2014 - Sept 2014

  Content and Social Media Executive

  I promoted the company through social media and wrote content for the website including blogs.

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  JMU Journalism

  Sept 2014 - May 2015

  Entertainment Reporter

  During my time with JMU Journalism, I worked as an Entertainment Reporter. I reviewed a number of events including concerts and theater shows. Alongside being an entertainment reporter, I also worked in the Radio team where we would produce weekly podcasts about Liverpool news. I interviewed a whole range of people and grew a real love for radio and news gathering.

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  Liverpool Echo

  Sept 2014 - Jun 2015

  Street Style Reporter

  Between September 2014 and June 2015, I worked alongside my course friend and fellow journalist for the Echo. On a weekly basis, we would work together to find appropriate stylish people in Liverpool to go into the street style section which was in the newspaper daily and on the website monthly. We would take it in turns to be the photographer and the one to ask them questions and ask them where each item they were wearing was from. It was so much fun and great to see our names published in the paper on a daily basis! Show less

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  BBC

  Sept 2014 - Sept 2014

  Production Assistant - The One Show

  In September 2014, I was fortunate enough to have the opportunity to work for The One Show when they were filming in Liverpool. I had to work alongside producers and filmed from the top of the Liver Building on the Pier Head. It was really exciting working for the BBC.

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  Matter of Sound

  Jan 2015 - May 2016

  Social Media Coordinator

  Promoting the YouTube channel and getting people involved on social media platforms.www.youtube.com/matterofsound

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  Signal 107

  Jan 2015 - Jan 2015

  Broadcast Journalist

  During my time at Signal 107, I was taught how to talk on radio by the main news journalist and I also wrote bulletins for the station.

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  Key 103

  Jan 2015 - Jan 2015

  Broadcast Journalist

  During my time at Key 103, I wrote several stories for the website as well as conducting vox-pop's and editing them for the news bulletins. I also had the opportunity to record news bulletins for the station.

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  ITV

  May 2015 - May 2015

  General Election Reporter

  In April, several of us met with producers from Granada Reports and on the night of the General Election, we split into smaller groups and were sent to different counts across the North West. I was based in Liverpool and I kept on top of the social media, tweeting going's on at the count and giving people an idea of when results would come in. When results began to come in, we filmed them and then conducted interviews with the winner and other MP's. As someone with a keen interest in politics, it was fun to be a part of and the team worked together really well. Show less

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  Liverpool Vision

  Jun 2015 - Jun 2015

  PR and Marketing Assistant

  On this work placement, I wrote press releases for Marketing Liverpool and wrote an article for It's Liverpool about an upcoming art exhibition where I also had to talk to press officers about the story and collecting images. It was really interesting understanding how the company worked and how different companies all worked together in an office environment.

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  My Perfect Shop

  Sept 2015 - Feb 2016

  Digital Marketing and Content Assistant

  My responsibilities at MyPerfectShop included writing content for email campaigns, websites, PR and other marketing tools. I also ran the social media accounts on Facebook and Twitter. MyPerfectShop works with brands such as Weetabix, Diageo and Kettle Chips and I had to keep their brand ethos in mind whenever creating exciting pieces of content. I also worked closely with those who downloaded the MyPerfectShop app and helped with any issues, as well as paying them and helping create the CMS.

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  TheBusinessDesk.com

  Mar 2016 - Sept 2017

  Journalist, Social Media Executive and Marketing Assistant

  Main responsibilities included writing content for our Lifestyle section and 'Weekender' email, as well as occasionally writing news stories. I also ran social media accounts on Twitter, Facebook, LinkedIn and Instagram. I also wrote all content for marketing materials. I enjoyed testing out different ways to engage our audience on social media and loved interviewing and writing exciting content that our readers enjoyed.

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  Furnish Your Home

  Sept 2017 - Apr 2018

  Content and Social Media Executive

  - Developing relevant content topics to reach the company’s target customers, from written content to images and videos.- Copywriting for websites.- Monitoring, listening and responding to customers across social media channels.- Developing and expanding a community of influencer bloggers and journalists to generate brand awareness.- Overseeing all design on social media and the website.- Design, creating and managing promotions and social media advertising. - Managing online reviews and reputation. - Analysing follower growth and other key metrics against competitors. - Monitoring trends in social media tools, applications and channels. Show less

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  Ecorys UK

  Apr 2018 - Dec 2018

  Digital Communications Consultant

  - Coordinating and delivering existing and new social media contracts and communications assignments.- Delivering social media and community management strategies, providing expert advice on the use of digital media to disseminate content and communicate with their target audience.- Managing the delivery of online activities for contracts including providing specialist advice and technical support.- Coordinating the delivery of content for web and social media platforms, working alongside editorial and policy experts.- Keeping on top of new and innovative ways to present digital content and maintain and awareness of tools popular with clients.- Providing social media and communications inputs into proposals, and contributing actively to winning a stream of new contracts, and identify up-coming opportunities in community development and social media.- Working with external clients, including the likes of European Commission, to successfully integrate communication activities.- Delivering content and social media calendars for stakeholders, multipliers and representatives.- Managing social media budgets and paid advertising for client contracts and seeking efficiencies wherever possible.- Analysing digital communications data, and helping to deliver efficiencies and improvements year on year, including actively seeking and importing best practice and innovations.- Working closely with business development teams and graphic designers to produce a variety of images, GIFs and more for clients communications.- Contributing to monitoring and evaluation activities, inputting into reports.- Representing the team at meetings as required.- Deputising for senior staff as required. Show less

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  Birmingham City University

  Dec 2018 - now

  • Senior Alumni Communications & Relations Officer

    Jul 2023 - now

  • Alumni Communications Officer

    Feb 2021 - Jul 2023

  • Communications Officer

    Dec 2018 - Feb 2021