Suchandra Basu

Experience

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  TARA TV LIMITED

  Jun 2008 - Sept 2011

  Producer

  Directing & producing LIVE & non- LIVE music content for a broadcast audienceConceptualising & executing special showsIdentifying in-show talents & helping to get them on boardLiasing & maintaing communication with various PR agencies specializing in Entertainment newsVision mixing for LIVE showsTracking competitor markets & coming up with new show ideas

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  Subrata Roy Productions

  Feb 2012 - Oct 2012

  Associate Creative Director - Freelance

  Managing casting for the crime series "Antaraley" aired on Rupashi Bangla - a premier GEC based out of KolkataSupervising edits for specific episodes from the seriesWorking alongside a team of scriptwriters & getting them approved

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  Media Worldwide Limited

  Oct 2012 - Feb 2013

  Executive Producer-Programming

  Supervising the day-to-day programming for Music India, with the help of an energetic & vibrant team of schedulers Supervising creatives for various brand placement opportunitiesDirecting movie promotional interviewsIn consultation with the CEO, designing the programming strategy of Music India

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  PING Tech

  Feb 2013 - May 2014

  Producer

  Producing & directing lifestyle video content across a wide range of verticals like food, fashion & musicCreating promos/channel trailers for the network YouTube channels & partner channelsTracking channel growth & engaging with the audienceDirecting branded content & pilot campaigns Liasing with in-video talents Tracking social media growth

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  Rajshri Entertainment Private Limited

  Jun 2014 - May 2017

  Senior Producer

  Directing food & health based lifestyle shows for Rajshri Entertainments digital lifestyle propertiesIdeating on brand briefs & coming up with solutions that satisfy client requirementsWriting & Directing branded content showsIdentifying potential in-video talents & facilitating the process of getting them on boardSupervising & tracking the progress of the digital shows & vidoes on a day to day basis

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  Zee Entertainment Enterprises Limited

  Jun 2017 - Jan 2018

  Producer

  Spearheaded the food vertical at Noiz Network - a digital initiative by Zee Digital Convergence LimitedEnsuring a robust pipeline of videos for the network's publishing calendarSupervising production & that each video meets quality standards as per current market trendsExploring branded collaboration opportunities

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  Disney Star

  Feb 2018 - Mar 2018

  Promo Producer - Freelance

  Developed an idea into a detailed concept, wrote the script and supervised post production of launch promos for Hot Star International

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  BloombergQuint

  Mar 2018 - Sept 2018

  Producer - OAP & Branded Content

  Conceptualizing & directing lpromos for show launches & major milestones Ideating on brand briefsDirecting branded content showsWriting script for promos & branded content showsEnsuring timely delivery of concepts & shows

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  Bennett Coleman and Co. Ltd. (Times Group)

  Sept 2018 - Feb 2022

  Senior Creative Producer

  Responsible for end to end life cycle of digital shows - from ideation to deliveryManaging a team of creative & production resources allotted for a particular showStaying updated on the latest content trends & coming up with show ideas Ideating on brand briefsWriting SEO friendly copies to optimize a piece of contentWriting articles for Times Now Foodie website

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  A+E Networks

  Sept 2021 - Dec 2022

  Executive Producer - Branded Content

  Providing soutions for briefs from various clients Developing ideas into detailed concepts keeping in mind the production capabilitiesSupervising production of branded showsEnsuring timely deliveries of concepts & shows Identifying & maintaining close liasons with production partners

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  Zee Entertainment Enterprises Limited

  Dec 2022 - now

  Senior Manager - Fiction