Jashim S.

Experience

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  MS Steel Metal Fabrication

  Jan 2009 - Oct 2013

  Sales Operations Manager - Procurement

  ✦ Led contract negotiations & procurement activities involving up to 50 staff in addition to assessing changing factors frequently to achieve high customer satisfaction level✦ Managed and transitioned 10 vendors with multiple budgets and business units over $7 million of annual spend✦ Proactively identified bottleneck issues in the sales/production process to reduce project completion/delivery time✦ Identified emerging trends and monitored the company position against key competitors

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  Roots

  Dec 2016 - Aug 2021

  ✦ Responsible for growing the business by fostering a culture of learning as well as leveraging the company values through representation, coaching and developing talents✦ Worked closely with the merchandising team in conducting product research and analysis in order to ensure that the trend in customer needs are met on a regular basis✦ Delivered results in 2019 that ranked among the top of the District during key promotional periods • Back to School Selling Season Sales: #4 in District at 10% of budget • Black Friday Week Combined Sales: #2 in District at 20% of budget • Holiday Selling Season Sales: #3 in District at 55% of budget Show less ✦ Collaborated with the management team to maximize customer satisfaction, streamline procedures and improve bottom-line profitability✦ Partnered with Store Manager, District Manager, and Visual merchandising manager to develop and implement merchandising plans to maximize profitability on a weekly basis✦ Trained 15+ employees in inventory practices, POS systems, and product knowledge(KPIs), contributing to a 20% increase in customer satisfaction ratings✦ Managed staff scheduling, payroll, KPI's and analyzing store reports to optimize day to day business operations Show less

  • Manager, Retail

    Jul 2018 - Aug 2021

  • Co-Manager, Retail

    Dec 2016 - Jul 2018
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  DigitalROI Marketing Services

  Oct 2019 - May 2021

  SEM Coordinator

  As an SEM Coordinator, I managed paid search budgets exceeding $3000/month, optimized campaign performance, and provided data-backed recommendations to senior team members.✦ Conducted competitive analysis to uncover growth opportunities✦ Aligned campaigns with client goals and budget constraints✦ Assisted in setting up and optimizing analytics tools for tracking visitor behaviors

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  ATM CTGLOBAL

  Aug 2021 - Dec 2022

  Digital Account Manager

  ✦ Developed and launched full-cycle targeted search and display campaigns that drove a measurable lift in conversions.✦ Executed keyword research and competitor analysis to identify SEM/SEO opportunities, aligning content with user search intent to drive a 20% increase in traffic.✦ Performed technical SEO audits, resolving crawl errors, resulting in a 10% improvement in search rankings.✦ Analyzed campaign performance, providing data-backed recommendations to senior management that secured SEM budget increases. Show less

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  Yellow Pages / Pages Jaunes – Canada

  Jan 2023 - Mar 2025

  SEM Specialist
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  Wowza Ads

  Feb 2025 - now

  Search Engine Marketing Specialist