Diego Andres Alonzo Gonzalez

Experience

• 

  Millicom - Tigo Guatemala

  Mar 2013 - Mar 2014

  Revenue Assurance Executive

  Focus on developing key accounts, pricing solutions for product mix, revenue managing, corporate growth through up- and cross-sale and churn reduction

• 

  Cbc

  Apr 2014 - Aug 2022

  Focus on Sales Levers strategy and ROI management: Coolers distribution, GRB assignation and rotation, POP, Promotional resources and working capital optimization.Beer pricing and promotions planning to improve gross margin and volume. Co-packing- and channel based- strategy design. Focus on volume growth and sales-mix optimization for gross margin increase. Budget optimization and Effective head count. Chain supply planning, demand planning forecast.Excellence programm coordination.

  • Business Unit Manager

    Feb 2020 - Aug 2022

  • Commercial Manager (Beer Category)

    Mar 2018 - Feb 2020

  • Beer Trade Marketing Country Manager

    Sept 2017 - Mar 2018

  • Regional Sales Manager

    Apr 2016 - Aug 2017

  • Regional Working Capital Specialist

    Apr 2014 - Mar 2016
• 

  Cervecería Ambev

  Sept 2022 - now

  Commercial Director | Guatemala