Noal Gutman

Experience

• 

  Wells Fargo

  Nov 2007 - now

  Develop growth marketing strategies strategies leveraging data, analytics, and technology to drive customer acquisition, retention, and product utilization. Established and manage a cross-functional leadership forum for developing and optimizing campaigns. Defined and manage roadmap for maturing marketing capabilities across content science, audience strategy, P&L optimization, and marketing technologies. Develop testing strategies and real-time behavioral trigger-based programs projected to deliver $59MM annually.Accomplishments:-Developed data strategy to support personalized customer onboarding and lifecycle program-Drove double digit increases in growth campaign revenue-Increased customer engagement by 30% via cross-channel campaigns-Increased public site revenue by 10% -Reduced number of days to deliver product onboarding program by 40% Show less

  • Executive Director, Marketing Personalization | Consumer and Small Business Banking

    Nov 2022 - now

  • Vice President, Business Initiatives | Small Business Marketing

    Nov 2017 - Nov 2022

  • Vice President | Digital Sales & Marketing

    Jan 2012 - Nov 2017

  • Vice President | Onsite targeting & Personalization

    Nov 2007 - Dec 2011