Dee Russell

Experience

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  FSView & Florida Flambeau

  Jan 2002 - Nov 2004

  Writer

  Reported and wrote news and sports articles. Gathered information about several subjects and events through research, interviews and attendance at political, press, sports or social functions. Analyzed background information related to stories in order to provide complete and accurate information.

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  WSVN-TV 7News

  Jan 2007 - May 2007

  News Writer

  Wrote and edited copy for anchors and reporters. Edited video and sound bites for newscasts. Promoted from the morning to evening newscast after one month of employment.

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  WALB-TV

  Jul 2007 - Jul 2009

  General Assignment Reporter

  Reported live, breaking news. Researched and evaluated leads and tips for potential news stories. Reviewed copy and corrected grammatical errors in content. Shot and edited videos for broadcast. Revised work to meet editorial approval or to fit time and space requirements.

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  Cox Media Group Athens

  Jul 2009 - Aug 2013

  Multimedia Journalist, Action News Jacksonville

  Obtained several exclusive interviews including a one-on-one with Oprah Winfrey. Contributed to the station's 2013 Edward R Murrow Overall Excellence Award and its 2012 Emmy Award for Overall News Excellence. Shot and edited the majority of my interviews and news stories. Produced content for the station's newscast, website and social media platforms.

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  Edward Waters College (Official)

  Oct 2013 - Apr 2016

  Coordinator of Public Relations

  Responded to requests from the media and designated appropriate spokespersons and information sources. Prepared and edited organizational publications for internal and external audiences, including employee newsletters and president's reports. Arranged public appearances, lectures and exhibits on campus to increase service awareness and promote goodwill.

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  UF Health Jacksonville

  May 2016 - Sept 2018

  Communications Specialist

  Developed and executed internal communication plans that support the goals and objectives of the organization. Served as the editor of Open Lines, the employee newsletter, and as a liaison with internal clients to help promote the numerous activities and initiatives on the Jacksonville campuses. In addition to generating content for the hospital's internal communication channels, I wrote patient stories, produced feature videos and assisted with media relations, social media and strategic planning. Show less

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  University of North Florida

  Aug 2017 - May 2018

  Adjunct Communications Instructor

  Instructed the MC3305 Advanced Writing for Media lab. Evaluated and graded students' class work, assignments and papers. Initiated, facilitated and moderated classroom discussions. Maintained student attendance records, grades and other required records. Administered tests to assess educational needs or progress.

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  Boeing

  Sept 2018 - now

  Drafted and executed strategic communications plans. Handled media relations on a local, national and international level. Prepared program manager and subject matter experts for public speaking and media engagements. Drafted and executed digital and social plans, broadcast elements, news releases and internal employee communications. Measured and analyzed communication strategy and tactics to optimize effectiveness. Developed internal and external website content. Continuously evaluated innovative communications approaches and tools for using advanced/emerging technology to achieve long-term communications and brand/marketing goals. Collaborated with Brand and Market Positioning teams to promote space products and capabilities. Coordinated with internal and external stakeholders on event and milestone-driven public relations activities, trade shows, etc. Show less Contributed to communication plans and branding strategies that are tailored to support enterprise and business unit goals and objectives in the Eastern region, which include Boeing's Alabama, Florida, Louisiana and Pennsylvania sites. Supported the development of strategies and tactics to connect to target audiences while positively impacting business results, policies or employee and leadership initiatives. Produced content for Boeing internal and external communication channels, as well as co-marketing activities including digital, print and video. Promoted stories to local and statewide media and handled media inquiries about business unit activities. Show less

  • Senior Communications Specialist, Government Operations Southeast Region

    Aug 2021 - now

  • Communications Specialist, Boeing CST-100 Starliner

    Sept 2020 - Aug 2021

  • Communications Specialist, Government Operations

    Sept 2018 - Sept 2020