Nikolay Naftulin

Experience

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  Ingosstrakh

  Jun 2012 - Jun 2013

  Senior Financial Analyst

  Responsible for evaluating the profitability of products, projects, and departments, identifying areas for improving the company's profitability.Some results include:— Developed a financial model to assess investments in the company's regional office network.— Transformed the KPI system of departments and the control system for their achievement.— Managed the financial model (P&L) for the market launch of a new insurance product.

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  United Distributors

  Aug 2013 - Jan 2014

  Manager for Private and Corporate Clients

  Responsible for alcohol sales to private and corporate clients.Some results:— Built a sales system from scratch to 5 million rubles per month using a database of "inactive" clients.— In six months of work, brought new corporate clients to the company: Sberbank, Strategy Partners, BNP Paribas, Moscow Roads, and others.

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  Magnum Wine Bar

  Nov 2016 - Nov 2017

  Managing Director

  Responsible for the operational management of the restaurant.Some results:— Responsible for P&L, achieved operational break-even for the project within 9 months of launch.— Managed a team of 20 people.— Attracted more than 5 wine suppliers. Developed a wine list with 80 wines by the glass, a unique concept in Russia as of 2014.— Conducted staff training in wine sales for HoReCa, increasing the restaurant's average bill by 7%.— Held presentations of new products for key clients, increasing sales of these products by 35%. Show less

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  Degustage.com

  Dec 2017 - Jan 2024

  CEO & Co-founder

  Responsible for operational management of the project.Some results:— Built from scratch the «Vinoteka Degustage» wine boutique chain. At the time of its founding in 2016, they were the first independent boutiques in Moscow.— Developed a strategy for the development of a boutique network and the project's expansion online, which enabled achieving an annual total revenue of over 100 million rubles. Gained 3000+ regular customers and 20,000+ bottles of wine sold annually.— Managed a team of 20 people.— Launched from scratch an internet portal for wine enthusiasts (30,000 products, managed a cross-functional team).— Set up a semi-automatic system for integrating inventory from 20+ suppliers (technology stack: Python, SQL, Manticore search).— Launched a virtual sommelier based on AI, which identifies wines by photo and provides information about the bottle, as well as answers any questions about wine (technologies used: GPT-4, Computer Vision, Manticore search). Show less

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  «Healthy Skin Food» Cosmetics Brand

  May 2020 - Mar 2023

  СEO

  Responsible for launching, operational and strategic management of the project.Some results:— Developed from scratch the organic cosmetics brand «Healthy Skin Food».— Managed a team of 15 people.— Established the production of 15 organic products: formulated recipes with technologists, certified samples, negotiated and signed contracts with contract manufacturers, sourced and purchased raw materials for production, designed and manufactured custom packaging.— Built a sales department that brought in major corporate clients (Podruzhka, Gold Apple, L'Etoile, Zolushka networks). Implemented a system for electronic data interchange (EDI) between counterparts.— Streamlined warehouse, packaging, and logistics operations.— Created a department for launching and promoting products on marketplaces (WB, Ozon, Yandex Market). In four months, several products were ranked in the TOP-3 in the categories «face mask» and «body scrubs».— Responsible for P&L, monitored customer loyalty metrics (CAC, ARPU, NPS, CLI, CLS). Show less

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  Точка

  Feb 2024 - now

  Product Owner at ‎E-commerce Business

  Social commerce and affiliate marketing.