
Nicoleta Ursu

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About me
Digital Marketing Trainee @ Draft Digital | Ex @HelloFresh
Education

University of Amsterdam
2021 - 2022Economics and business exchange program
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Vrije Universiteit Amsterdam (VU Amsterdam)
2023 - 2024MSc Marketing (Digital Marketing and Analytics)• Relevant coursework: Customer and Marketing Analytics, Modeling Marketing Data, Advertising & Media Channels, Digital Marketing and Technology; • Hands-on experience through real-world company cases (Dopper, TUI, De Vegetarische Slager); • Acquired foundational knowledge in R programming (data cleaning, analysis and the ability to draw insights from the processed data);
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Faculty of Business Administration in foreign languages (FABIZ-ASE)
2020 - 2023Bachelor of Business Administration - BBA
Experience

Revista Universitară ASEciti
Nov 2021 - Mar 2023In my role as the Social Media Manager, I led the growth and engagement of our online community. I developed and implemented content strategies that aligned with the university magazine’s voice and resonated with our target audience. By creating visually appealing posts and engaging captions, I helped elevate the magazine’s presence and interaction levels across platforms, such as Instagram and Facebook. On top of that, I regularly analyzed performance metrics to refine our approach and ensure we were meeting both audience interests and marketing objectives. Show less
Social Media Manager
Sept 2022 - Mar 2023Deputy Editor In Chief & Co-Coordinator
Jun 2022 - Oct 2022Writer & Copy Editor
Nov 2021 - Oct 2022
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Vrije Universiteit Amsterdam (VU Amsterdam)
Apr 2024 - May 2024Teaching AssistantAs a Teaching Assistant for Cross-Cultural Marketing and Digital Marketing Metrics, I facilitated interactive tutorials for over 150 students, helping to solidify their understanding of key concepts. I employed creative teaching techniques to make complex topics more accessible and provided detailed feedback on student presentations to guide their academic development. Additionally, I worked closely with faculty members to ensure that tutorial content aligned with course objectives and supported overall student progress. Show less

HelloFresh
Sept 2024 - Mar 2025Growth Marketing Intern Green Chef
Draft Digital
Mar 2025 - nowDigital Marketing Trainee• SEA• Social media advertising • Programmatic advertising
Licenses & Certifications

Cambridge English Level 2 Certificate in ESOL International (Advanced)- C1 Level
Cambridge University Press & Assessment EnglishFeb 2019
ECDL Profile Certificate
ECDL ROMANIAJun 2018.webp)
Graduate Management Admission Test
Graduate Management Admission Council™ (GMAC™)Mar 2023
Goethe-Zertifikat B2
Goethe-Institut e.V.Aug 2019
Volunteer Experience
Member of the Cultural & Entrepreneurial and Social Involvement Department
Issued by Uniunea Studentilor Academiei de Studii Economice din Bucuresti on Nov 2021
Associated with Nicoleta Ursu
Languages
- geGerman
- enEnglish
- duDutch
- roRomanian
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