Aline Preto Mora, CMgr MCMI

Experience

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  Unilever

  Jan 2008 - Dec 2009

  Marketing Intern

  Leadership on communities relationship under CSR program; Support on global digital platform rollout and monitoring; Budget control; Competitors monitoring

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  Unilever

  Apr 2010 - now

  Development, management & tracking of a new challenger sub-brand under Mentadent,Pepsodent and P/S for the launch of the 1st Unilever Medical Device productResponsible for the development of creative engagement campaigns for the Therapeutics segment under the Smile brand (comprising of Signal, Mentadent, Pepsodent, P/S). Creation of global Integrated communication (traditional and online media), considering different legal and regulatory aspects, as well as specific local needs.Development of media model and frameworks of communication taking into consideration different country strategies.Influencers & Social media strategy development and content management to promote closer consumer engagement Support countries on the communication of new innovation, as well as day to day engagement with consumers.Brand development elements such as brand book and guidelines.Cross agencies management to develop different traditional and non traditional assets across different campaigns.Concept Creation and Innovation Management for the launch of new variants in China Show less Core+ innovation management for the White Now range globally, under different brands (Signal& CUP), and representing over 60MM Euros.Leadership of new formats platform alongside a complete multifunctional team, including innovation funnel and roll-out of new mixes and technologies under other whitening ranges within Unilever portfolio.New business models investigation for the whitening segment.Creation of Integrated communication for 20+ countries, considering the needs of different brand platforms, with special focus on Western Europe and Asia/BrazilConstant investigation of beauty and premium trends from different sources to maximize the opportunity across each new mix. Show less Support on global communication and innovation projects leadership on whitening platform across all Unilever whitening brands in oral care segment, with continuous use of consumer validation on innovation and communication to assure superior delivery of the full marketing mix through a complex partners environment (different creative agencies, media agencies, key countries and different groups of stakeholders). Technical team leadership for innovation projects development across the full marketing mix. Show less Support on communication development for brand core based on consumer validation through ‘quant’ and ‘qual’ tools in various countries; Global claims workshop development to build new and competitive claims to core portfolio; Brand communication package development to specific projects Support for other global team member on localizing projects in Latin America key countries; P&L tracking and market performance accompaniment (Share); Portfolio analysis and recommendation for long term plan on Latam key countries; Show less

  • Dove Masterbrand Global Senior Brand Manager

    Apr 2024 - now

  • GLOBAL ENGAGEMENT MANAGER - THERAPEUTICS ORAL CARE

    Aug 2019 - Apr 2024

  • GLOBAL BRAND MANAGER - ORAL CARE

    Apr 2016 - Aug 2019

  • BRAND DEVELOPMENT SENIOR COORDINATOR , GLOBAL ORAL CARE - WHITENING PLATFORM

    Jun 2015 - Mar 2016

  • BRAND DEVELOPMENT SENIOR COORDINATOR , UNILEVER (GLOBAL LUX)

    Jun 2014 - May 2015

  • BRAND DEVELOPMENT SENIOR COORDINATOR , UNILEVER (LUX LATIN AMERICA)

    Jan 2012 - May 2014

  • BRAND BUILDING COORDINATOR, UNILEVER (OMO BRAZIL)

    May 2011 - Jan 2012

  • BRAND BUILDING ANALIST, UNILEVER (OMO BRAZIL)

    Apr 2010 - Apr 2011
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  Self-employed

  Oct 2021 - now

  Adult fantasy author